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WHAT IF I TOLD YOU
Naming is the most overthought & undersupported part of branding.
I can prove it. Are you:
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Asking strangers on Threads for ideas?
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Cursing regular ChatGPT and/or Claude for giving you TRASH names?
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Thinking of doing a "fun little poll" on Instagram to see "what resonates"?
(Spoiler: you'll end up hating all your choices and half your audience.) -
Holding off your launch until you have the perfect name?
(Or worse, launching with a placeholder you'll revisit post-luteal phase?) -
Terrified of getting it wrong because you think the name should say everything about the thing?
There's a fix for all of that.
Actually, there are three.
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DONE-FOR-YOU CUSTOM BRAND NAMING
Capital Letters
Full service naming for founders who want to get it right the first time. You get a name that's been researched, tested, rationale-backed, and presented with enough context that the decision feels obvious instead of overwhelming.
There are 2 tiers to choose from: IDK gets you the name. TBD gets you the name and everything you need to use it, including a "Name Drop" document, secondary names, competitor research, and basic market feedback from real people in your target audience.
These names are my names too:
you can call me
katie with the good names
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
DONE-WITH-YOU NAMING
Red Letter Day
A hands-on, half-day naming sprint where we work together in real time to land on a name you're ready to move forward with.
Together we get to a name faster than you thought possible, and because you were in the room where it happened, it already feels like yours.
BIG NAMES TALK:
“Thank you Katie!
We have NEVER left one of these sessions with unanimous excitement for a name UNTIL NOW!”
BIG NAMES TALK:
"Katie's process blew me away with lightbulb moment after lightbulb moment."
BIG NAMES TALK:
"I'm actually sad we picked a name so quickly because it means we're done qorking together.
I'll be a repeat customer for other names!"
DECIDED FOR YOU | FULL NAME ANALYSIS
Letter Grades
This is an in-depth name analysis and "report card" that gives you an objective verdict on whether your name is working, whether it fits where your brand is going, and whether the "ick" you're feeling is a sign worth listening to — or if you're probably just luteal and you'll love your name again next week.
You'll get a Letter Grade (A, B, C, D, or F) that spells out the objective reasons why your name does or does not work, plus a self-assessment tool that helps you measure something equally important: your relationship to it.
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Naming
A small but mighty collection of work that isn't under NDA, in trademark purgatory, or attached to a brand that hasn't launched yet.
Naming is never "just" a volume game.
(Not if you're doing it right.)
Each case study breaks down my full ABC to OMG process, from identity clarity to decision confidence, so when a nosy Jan asks why they changed their name, clients can tell her with total conviction and zero apology.
I'll show you the thinking behind the thinking: the parts of the brief that caught my attention, the criteria that drove every decision, and the rationale behind the one.
Names
why hire a naming consultant
Service Name
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Service Name
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Service Name
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.