It's your Red Letter Day
You found my FOMO page!
FOMO/ˈfōmō/ noun
Fear of missing out on fun copywriting projects.
…I don’t remember exactly, but I swear your copy winked at me and whispered, “Fix me.” Then, I got weak in the knees, emotionally involved, blacked out, and made this page.
Cover Your AI.
Cover Your Agency.
Cover Your Ass.
Bot copy?
I got you.
We're all grown ups here. I know you're using AI. Or passing the buck to someone else who is. But are you (or they?) prompting it right? Is it trained on your voice? How effective are you at beating it into submission? Does it know you don't like violent expressions like that? How much does it (do you...) know about your brand voice?
Because here's the thing—I'm good at this. I know what I’m doing. I'm brand voice certified, and have been putting better words in brands' mouths for 8+ years...and I still end up editing 75% or more of what AI gives me.
Is that because I'm really anal about it? Maybe. But isn't that *exactly* what you need?
Call it editing, “zhuzhing,” punching up — or we can call it what it really is — damage control.
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For when AI saved you time but sacrificed literally everything else.
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For when your external agency or internal team says “we nailed it,” and your gut says “…did they?”
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For when you know it could be better—but you’re too tired (or too nice) to say so out loud.
What I can edit for you:
AKA - What I’ll fix when your ROI is bad, your CPC and CAC are too high and you’re thinking you’re SOL.
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Website Copy — Homepages, sales pages, landing pages, PDPs, FAQs, CTAs, microcopy, and even your 404 page
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Email Sequences — Abandoned carts, launches, welcome flows, nurture, post-purchase, and the one you wrote in a rage and never sent
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Ecom "Stuff" — Inserts, packaging that needs a punch, SMS campaigns
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Brand Voice Guides — Optional but highly recommended.
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Blogs — Yes, those are still "a thing" and very important.
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Bios & PR Copy — Founder bios, team intros, elevator pitches, press quotes, and one-liners that make people care
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Internal Docs & Brand Collateral — Decks, call scripts, etc.
Trusted by:
The Red Letter Retainer
$2500/month (3 month minimum)
For brands that always have something in the queue.
The Red Letter Retainer gives you:
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Priority (first dibs & faster turnaround)
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Slack access
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Custom Cha-Ching Machine you can hand off to your team for the in-between
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Me, as your unofficial official Copy Chief: overseeing, improving, and polishing every word of every thing before it sees the light of day
How this works:
I'll review it, estimate how much time I think it will take me, and if necessary, we'll schedule a quick call to discuss a game plan.
I'll deliver your changes via Google docs, and voila -- better copy!
Fill out the contact form below & submit the copy you want zhuzhed.
Katie took an existing sales page and polished the heck out of it. She added engaging and funny-as-hell headlines that definitely stopped the scroll while helping potential customers get the information they needed to make the best decision. I write copy all day, every day but it's nice to know there's someone you can trust when your creative juices feel zapped. Thanks to Katie's help, this sales page has brought in $257K in revenue. That's a HUGE ROI!
Marisa Corcoran
Every time I go in to review emails, I’m like “did I write this?” I’m always so amazed that Katie writes something that sounds like what I’d say, better than how I’d say it.
It’s like she lives in my head and I’m really grateful because she’s able to write exactly what is in my head, but more eloquently.
Megan Hansen
I immediately loved her style. I was so stoked to finally find a writer who was funny, witty and able to write in my weird + playful voice! She really brought a fun, easy confidence to my current voice. Katie is the grandma’s tits!
Angie Lee
CYA is for:
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Founders who hate confrontation but hate their copy more
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Teams who keep rewriting their agency’s work
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Agencies who secretly need a better writer on speed dial
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And anyone whose AI writes faster than it thinks (bless its heart)
The "Spell it Out" Section
Also known as FAQs
My Portfolio
See Exhibit A-Z
P.S. How many acronyms did you spot? Go back and count. That number is the secret password since this is a secret service. (Ha! And now you’ll read the whole thing again. How’s that for conversion?) TTYL.