Are you naming something that falls under an existing brand identity? → IDK. (That’s what it’s called, in case you skimmed it.) Are you naming the umbrella that that thing would fall under? → TBD. Do you want to be heavily involved in the process? → IDK. Do you want to bang your head on a wall trying to think about naming? → TBD.

Proposal I do “on-demand” Voxer sales chats because nothing kills the buzz of possibility like waiting for a scheduled call. So, if now’s a good time – I’m free! I’ll answer your questions, help you pick the right package, then send over a proposal that covers everything we discuss. “Paper”work Once you’ve decided to let go and let me name for you (or with you!), I’ll just need your John Hancock on a contract and a $500 deposit to lock in your spot. Prep I'll send you a creative brief to complete. It's just the usual stuff - about you, your business, what you like and don't like, etc. Then once that's complete, we'll schedule a call to review that and develop your criteria. PAUSE! This is THE most important part. Before I start ideating names, we need to lock in the right criteria to keep us objective vs. subjective. After we’ve talked through your questionnaire, I’ll send you a final criteria list for approval. You’ll have 24 hours to tweak, refine, or give it the green light—because once I start naming, we’re committed. Presentation THE BEST DAY! I play Don Draper and pitch you a concept, new brand story, strong & strategic, names, taglines, etc. Then, we narrow down which ones best fit the agreed upon criteria. Promote Time to get out there with ya bad self. I’ll provide resources on how to go forth and put your new name in everyone’s mouth!

My standard naming process takes 1-2 weeks, but if you’re adding any “special characters,” the timeline might stretch a bit depending on what’s involved.

Tell me! I won’t be offended – I’m not emotionally attached to any of the names I present to you. But plot twist – you shouldn’t be either. Our goal is to land on a name that meets your objectives, fits your brand personality and criteria. That’s why I have you approve it before I even start ideating – to keep us objective! However, in the rare case that none of the names feel right (even though they meet the agreed criteria), I’ll have you revise your criteria, then we’ll have another week of namestorming together via Voxer.

I offer an “Asterisk” add-on that includes a more comprehensive search by a third-party to minimize risks, but full legal clearance should always be done by a trademark attorney before you use your new name.

Your investment covers the naming process and exclusive rights to one final pick. Creatively and strategically developed, vetted & 100% yours. The rest are just part of the process—not the product—and they remain my intellectual property. It’s kind of like house hunting. I show you the best options that match your criteria, but you only close on one. The rest stay on the market. I hold onto unused names for at least 3 months before I even think about recycling, reimagining, or repurposing them for another project. This grace period gives you time to sleep on it—and if another name keeps calling your name, we can talk about what it looks like to license an additional one. This isn’t just my policy—it’s standard across the naming industry. The “rejects” remain the IP of the naming consultant or agency unless otherwise agreed upon. It protects your brand, and the integrity of the work.

Wellllllll, I'll let some numbers do the talking for this one. 77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023) 64% are more likely to notice a business with a witty name (Source: Simply Business, 2022) A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021) Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024)