Naming
Names
A small but mighty collection of work that isn't under NDA, in trademark purgatory, or attached to a brand that hasn't launched yet.
Naming is never "just" a volume game.
(Not if you're doing it right.)
Each case study breaks down my full ABC to OMG process, from identity clarity to decision confidence, so when a nosy Jan asks why they changed their name, clients can tell her with total conviction and zero apology.
I'll show you the thinking behind the thinking: the parts of the brief that caught my attention, the criteria that drove every decision, and the rationale behind the one.
60+ clients and counting!
100s of names presented
0 ai-generated names
name type: brand
Flying Colours Creative
These names are my name too.
name type: podcast
Clicks & Giggles
name type: newsletter
Funnel Cake
name type: product name
High Proof PR Deck
name type: full suite
Saucy Mama
My friends call my "KTP."
The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT."
I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s.
Thus, requiring a 3rd letter...
It stuck because "KTP" rhymes (sticky naming 101).
I've been obsessed with names and what makes them stick before I knew this was even a job.
Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember a name.
Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room.
I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'.
And that's just my B-list.
