56+ things you need to name as an online business owner

I wish I could see your face right now when I break it to you that you will always have things in your business that need naming.

Below is an extensive categorized list of all the things that you may one day need to name as an online business owner. Of course, not all of them will apply to you specifically, depending on your business model, what services you offer, your marketing strategy, etc.

But fortunately for me (*giggles in job security*), I think you'll find something on this list that is currently nameless.

Fortunately for you, I have lots of things to remedy that.

• Don't Call it That -- a FREE 5-day email crash course that teaches you how to name for attention, conversion and connection

• Name Drop -- get my feedback on your name idea (also free!)

• The Name•O•Matic - my custom GPT trained on my 26+ naming strategies

• Capital Letters - my DFY naming service (3 tiers -- SOS, IDK, & TBD)

• You Name It Workshop - LIVE workshopping your ideas - November 4 at 1pm EST!

56+ Naming Opportunities You Might Be Missing

Brand & Identity

1. Business/Brand name

2. DBA or "Government" Name if you have multiple brands under one umbrella/parent company

3. Signature framework/Proprietary process/method

4. Brand voice archetypes/personas

5. Ideal audience avatar/types

6. Mascot/character

Offers & Revenue Streams

1. Main service(s)

2. Packages/tiers

3. Retainers

4. VIP day/intensives

5. Consulting offer/one-off session

6. Group program

7. Coaching container

8. Course or mini-course

9. Workshop/training/masterclass/webinar

10. Freebie/Opt-in/Lead Magnet

11. Custom GPTs

12. Challenge

13. Membership

14. Certification program

15. Licensing/Commercial offer

16. Referral Program

17. Affiliate or Ambassador program

18. Add-on or upgrade to an offer

19. Digital products (templates, ebooks, guides, toolkits, swipe files, calculators, kits)

20. Physical products

    1. Color/shade names

    2. Style names

    3. Refill/subscription program

    4. Collection names

    5. Seasonal/limited edition names

    6. Gift sets/starter kits/bundles

21. Bundles or collections

22. Resource libraries or vault

Content & Communication

1. Newsletter

2. Newsletter section/segment/recurring feature

3. Blog

4. Substack

5. Podcast

6. Youtube channel

7. Content series

   1. Recurring series - AMAs

   2. Sometimes series - My "That's a Choice" series.

   3. Special features

   4. Case studies/client spotlight

Community & Experience

1. Partnership/collaborations (DM me if you're down for an email list swap -- a SWAPPORTUNITY, if you will.)

2. Facebook group/Circle/Discord/Slack

3. Membership tiers/cohorts

4. Event/Summit/Retreat

5. Alumni group

6. Beta tester or Focus groups

7. Ambassador/Affiliate teams

8. Community traditions/prompts/recurring event

9. Networking groups/meet-ups/pop-ups

10. Audience Identity (Swifties, Little Monsters)

Marketing, Promotions & Misc.

1. Campaign/Visibility Pushes

2. "Working in Public" series

3. Seasonal sales events/campaigns

4. Playlists (I have one!)

5. Giveaway or contests

6. Merch collections/Product lines

7. Idea banks

8. Experiments/Secret (Internal) projects

9. Brand/Photoshoot concepts/themes

10. Fun names for your team roles

11. Milestones within programs (awards/acknowledgements)