Hi, I’m Katie Pannell

& I’m really good with letters.

You can call me Katie with the good names. I've named brands, bands, beauty and baby products and that's just my B-list!

Want me to grade your name? Turn in your work and I'll analyze why it works, or why you should dump it.

Get a Letter Grade

56+ things you need to name as an online business owner

Katie Pannell
Oct 15, 2025
2 min read

Updated: Oct 22, 2025

I wish I could see your face right now when I break it to you that you will always have things in your business that need naming.

Below is an extensive categorized list of all the things that you may one day need to name as an online business owner. Of course, not all of them will apply to you specifically, depending on your business model, what services you offer, your marketing strategy, etc.

But fortunately for me (*giggles in job security*), I think you'll find something on this list that is currently nameless.

Fortunately for you, I have lots of things to remedy that.

Don't Call it That -- a FREE 5-day email crash course that teaches you how to name for attention, conversion and connection
Name Drop -- get my feedback on your name idea (also free!)
The Name•O•Matic - my custom GPT trained on my 26+ naming strategies
Capital Letters - my DFY naming service (3 tiers -- SOS, IDK, & TBD)
You Name It Workshop - LIVE workshopping your ideas - November 4 at 1pm EST!

56+ Naming Opportunities You Might Be Missing

Brand & Identity

Business/Brand name
DBA or "Government" Name if you have multiple brands under one umbrella/parent company
Signature framework/Proprietary process/method
Brand voice archetypes/personas
Ideal audience avatar/types
Mascot/character

Offers & Revenue Streams

Main service(s)
Packages/tiers
Retainers
VIP day/intensives
Consulting offer/one-off session
Group program
Coaching container
Course or mini-course
Workshop/training/masterclass/webinar
Freebie/Opt-in/Lead Magnet
Custom GPTs
Challenge
Membership
Certification program
Licensing/Commercial offer
Referral Program
Affiliate or Ambassador program
Add-on or upgrade to an offer
Digital products (templates, ebooks, guides, toolkits, swipe files, calculators, kits)
Physical products
1. Color/shade names
2. Style names
3. Refill/subscription program
4. Collection names
5. Seasonal/limited edition names
6. Gift sets/starter kits/bundles
Bundles or collections
Resource libraries or vault

Content & Communication

Newsletter
Newsletter section/segment/recurring feature
Blog
Substack
Podcast
Youtube channel
Content series
1. Recurring series - AMAs
2. Sometimes series - My "That's a Choice" series.
3. Special features
4. Case studies/client spotlight

Community & Experience

Partnership/collaborations (DM me if you're down for an email list swap -- a SWAPPORTUNITY, if you will.)
Facebook group/Circle/Discord/Slack
Membership tiers/cohorts
Event/Summit/Retreat
Alumni group
Beta tester or Focus groups
Ambassador/Affiliate teams
Community traditions/prompts/recurring event
Networking groups/meet-ups/pop-ups
Audience Identity (Swifties, Little Monsters)

Marketing, Promotions & Misc.

Campaign/Visibility Pushes
"Working in Public" series
Seasonal sales events/campaigns
Playlists (I have one!)
Giveaway or contests
Merch collections/Product lines
Idea banks
Experiments/Secret (Internal) projects
Brand/Photoshoot concepts/themes
Fun names for your team roles
Milestones within programs (awards/acknowledgements)

Comments

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We learn something new from our English teacher every day 😌

Can honestly say that in 53 naming clients, only 3 haven't picked a name with 100% certainty on the spot using these little tests.

Aaaand this is why naming doesn't take just a few minutes. Lol

Been sitting on this secret for a minute but it's almost time to show you what @stacyeaguilar, @caitiecupplescreative and I cooked up for @bookkeepingbyalex!

EEP! Can't wait!

This is a great naming strategy for saying what you mean, only LOUDER.

Don't be shy! Name it like you mean it!

I wish I could see your face right now when I break it to you that you will always have things in your business that need naming.

Just dropped a FREE 5-day email crash course on how to name for attention, conversion, and connection so your offer names don’t just sound good, they sell.

You'll learn:
✎ How and why your naming strategy should should for every stage of the buyer's journey
✎ How to avoid “pick-me” naming
✎ What clear > clever names are costing you (and how you might be insulting your buyer's intelligence!)
✎ When it's best to just call it what it is
✎ Why certain names hit harder, land faster and stick better than others
✎ The -ities and -cies that will help your Black Friday offer stand out from the rest
✎ What you ACTUALLY need to do if you want feedback on your name ideas before you post a damn IG poll

5 minutes a day. For 5 days.

Day 1: Naming for Attention
Day 2: Naming for Conversion
Day 3: Names that Nurture
Day 4: Naming for Black Friday
Day 5: “Street Testing” your ideas

Comment "Don't" for the link!

Ask me if I've listened to anything else since this album dropped...

Do you think we’d be foaming at the mouth for “The Fate of Ophelia” if Taylor Swift wasn’t our English teacher?!

I certainly wouldn’t be reading Hamlet again.

There are SO many name ideas hiding in classic literature. Crack open a book. Skim. Spark notes.

Look for symbolism. Traits. All of that will get you started.

Naming is never as simple as just sitting down and letting ideas hit you. You have to train your brain to think laterally.

Tough gig making up names for a living. 😏

I can’t show you MOST of the work. I can’t show you the maybes on my lists because every name has the potential to become something. To mean something to someone.

Half the job is keeping your brain sharp enough to be creative on cue.

The other half is constantly reading, writing, noticing, collecting, listening, keeping your phone BRICKED (loml).

The final name is just the 1%.
For every name I present, there were 10 more I couldn’t.

And that’s show business, baby. 😘

Before you hit “post” on another name poll, ask yourself:

Do these people know my strategy?

Are the people seeing this actually the people I want buying this?

Do I actually want their opinion—or am I just afraid to choose?

Be honest with yourself. Are you really looking for feedback or validation?

If it's feedback you're *actually* open to, here's how to get it strategically:
Don’t ask for a preference!
Stop asking “Which one do you like best?” Instead, ask:
“What does this name make you think of?”
“What vibe or feeling do you get from this?”
“If this name was a person, what kind of person would they be?”

"That's a Choice..." is one of my favorite series. My opinion on names in the wild. This one hurts. I loved the OG name. I really don't like the new one.

Oh, and as if the new name isn't bad enough... the rollout of it was worse. My app updated days before I got the name change email.

I needed extra meditation time to slow my heartbeat after I realized what had happened.

RIP Superhuman. You were special.

Another day another naming strategy! My custom naming GPT is trained on all of these, btw.

Clever line if I do say so myself.

If you want a "sticky" name, start here. Watch this page. Get on my email list. Hire me. Buy the Name•O•Matic. I've got options for you!

Womp, womp -- the "can't get the trademark" story is such a bummer. Luckily, these guys knew a gal. ;)

Namestorming 101: start with these sites and if all else fails — pop over to mine to hire me or get my custom naming GPT. 😘

You're not afraid of picking the wrong name. You're afraid of picking the right one and being misunderstood.

The "safe" name feels safe. It's clear. It's "professional." It won't get weird looks at a networking event.

But it won't guarantee success, or shield you from criticism.

Remember, before "Apple" was a tech company, it was a fruit. And "Etsy" is made-up.

Duh, Taylor is the QUEEN of world building. Each album is its own era. Each era takes on its own personality. It's own IDENTITY. And then, like the cultish fans we are, we do too. If you're one of God's favorites (*hair flip*) lucky enough to experience the Eras Tour - you saw it firsthand. You dressed according to your favorite era or the one you identify with most. (I was RED, but I had snake earrings for REP, and purple nails for Speak Now.)

She knows exactly what she's doing from name to narrative, and she makes sure -- even when we NEVER see the name coming (TLOAS?) to make it STICK.

Permission to stop thinking and go take a nap. It's best to name objectively and not subjectively with your own emotions and personal associations/experiences.✌🏻

You know how if you’re normal, you can survive a cat scratch, paper cut, or popped zit?

Well, Chayse can’t. I mean, he caaaan, and has, and does – thanks to some very expensive, life saving medicine. He has a rare clotting disorder called hemophilia.

I like to the think God compensated for the shitty blood by making him nice, hot, smart, talented, HOT (he reads all my content) and supportive! (wink)

He's also great with kids, and he volunteers. AWW!

Here's what I have to think about the name of the camp he has gone to almost every summer since he was 7.

P.S. The same facility used for Wannaklot, also hosts camps called: Camp Carpe Diem (for… epileptics), Camp WeKanEatIt (celiac disease), & this one is baaaad -- Camp No Limb-itations (amputees…)
🤣🤣🤣
If you don’t laugh you’ll cry?!

Name Drop is by far my most favorite (& most successful) freebie I have ever offered. It's HIGH value, and honestly SO fun for me. But I have to admit, I rarely give FULL BODY approval of a name dropped to me. That's not to say everyone has terrible ideas. It's just that there's a lot more to the art & science of naming than "what sounds good."

THIS is the only Name Drop (so far) I wish I'd come up with myself.

This is probably my best work. Everyone needs the Name•O•Matic in their back pocket for all the little things that need naming on a regular basis. I listed a few ideas for you...

In case the algorithm is feeling friendly and we’ve never met, I’m Katie with the good names! I’m a devoted cat mom moonlighting as a Naming Consultant & Creative Director. I know exactly how to turn what you’re called into what you’re known for.

For the past 8 years, I’ve worked as a copywriter and had built a reputation for words that are just as clever as they are effective. My work generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again.

And in the last 2 years since founding 26&thensome, I’ve named brands, bands, baby and beauty products – and that’s just my B-list!

If you are ever on a game show and asked about me, here’s what you need to know:

1. My top 2 favorite songs of all time are Boogie Woogie Bugle Boy and Barracuda. In that order.

2. I’m a Sag sun, Leo Rising and Leo Moon. 🔥🔥🔥

3. My husband is the lead singer in a Chicago tribute band and prior to this gig, the only Chicago song I knew was “You’re the Inspiration” from those Ultimate Love Song Collection commercials.

4. My DMs are open if naming makes you want to gouge your eyeballs with a grapefruit spoon.

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I'm usually bricked, but sometimes I'm on IG

@26andthensome

Hi, I’m Katie Pannell

& I’m really good with letters.

56+ things you need to name as an online business owner

56+ Naming Opportunities You Might Be Missing

Brand & Identity

Offers & Revenue Streams

Content & Communication

Community & Experience

Marketing, Promotions & Misc.

Related Posts

Comments

have we met? hey, I'm

Katie with the good names

I'm usually bricked, but sometimes I'm on IG

FREE DECISION-MAKING TOOL

Hi, I’m Katie Pannell

& I’m really good with letters.

56+ Naming Opportunities You Might Be Missing

Brand & Identity

Offers & Revenue Streams

Content & Communication

Community & Experience

Marketing, Promotions & Misc.

Comments

have we met? hey, I'm

Katie with the good names

​

I'm usually bricked, but sometimes I'm on IG

FREE DECISION-MAKING TOOL