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Hi, I’m Katie Pannell

& I’m really good with letters.

As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for.

Want fast, free, unfiltered feedback on your name idea? Click below to submit.

56+ things you need to name as an online business owner

  • Writer: Katie Pannell
    Katie Pannell
  • 13 hours ago
  • 2 min read

I wish I could see your face right now when I break it to you that you will always have things in your business that need naming.



Below is an extensive categorized list of all the things that you may one day need to name as an online business owner. Of course, not all of them will apply to you specifically, depending on your business model, what services you offer, your marketing strategy, etc.


But fortunately for me (*giggles in job security*), I think you'll find something on this list that is currently nameless.


Fortunately for you, I have lots of things to remedy that.


  • Don't Call it That -- a FREE 5-day email crash course that teaches you how to name for attention, conversion and connection

  • Name Drop -- get my feedback on your name idea (also free!)

  • The Name•O•Matic - my custom GPT trained on my 26+ naming strategies

  • Capital Letters - my DFY naming service (3 tiers -- SOS, IDK, & TBD)


56+ Naming Opportunities You Might Be Missing


Brand & Identity

  1. Business/Brand name

  2. DBA or "Government" Name if you have multiple brands under one umbrella/parent company

  3. Signature framework/Proprietary process/method

  4. Brand voice archetypes/personas

  5. Ideal audience avatar/types

  6. Mascot/character


Offers & Revenue Streams

  1. Main service(s)

  2. Packages/tiers

  3. Retainers

  4. VIP day/intensives

  5. Consulting offer/one-off session

  6. Group program

  7. Coaching container

  8. Course or mini-course

  9. Workshop/training/masterclass/webinar

  10. Freebie/Opt-in/Lead Magnet

  11. Custom GPTs

  12. Challenge

  13. Membership

  14. Certification program

  15. Licensing/Commercial offer

  16. Referral Program

  17. Affiliate or Ambassador program

  18. Add-on or upgrade to an offer

  19. Digital products (templates, ebooks, guides, toolkits, swipe files, calculators, kits)

  20. Physical products

    1. Color/shade names

    2. Style names

    3. Refill/subscription program

    4. Collection names

    5. Seasonal/limited edition names

    6. Gift sets/starter kits/bundles

  21. Bundles or collections

  22. Resource libraries or vault


Content & Communication

  1. Newsletter

  2. Newsletter section/segment/recurring feature

  3. Blog

  4. Substack

  5. Podcast

  6. Youtube channel

  7. Content series

    1. Recurring series - AMAs

    2. Sometimes series - My "That's a Choice" series.

    3. Special features

    4. Case studies/client spotlight


Community & Experience

  1. Partnership/collaborations (DM me if you're down for an email list swap -- a SWAPPORTUNITY, if you will.)

  2. Facebook group/Circle/Discord/Slack

  3. Membership tiers/cohorts

  4. Event/Summit/Retreat

  5. Alumni group

  6. Beta tester or Focus groups

  7. Ambassador/Affiliate teams

  8. Community traditions/prompts/recurring event

  9. Networking groups/meet-ups/pop-ups

  10. Audience Identity (Swifties, Little Monsters)


Marketing, Promotions & Misc.

  1. Campaign/Visibility Pushes

  2. "Working in Public" series

  3. Seasonal sales events/campaigns

  4. Playlists (I have one!)

  5. Giveaway or contests

  6. Merch collections/Product lines

  7. Idea banks

  8. Experiments/Secret (Internal) projects

  9. Brand/Photoshoot concepts/themes

  10. Fun names for your team roles

  11. Milestones within programs (awards/acknowledgements)


 
 
 

u

Find your perfect naming formula

What’s your naming style?

If “clear over clever” was the answer, you wouldn’t be so stuck (& uninspired).

Find out what kind of names you naturally gravitate toward, how to finally pick THE one, and Mark. Your. Words.

Hello, my name is:

Katie with the good names

The “with the good names” is silent, but implied.

As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for. 


For the past 8 years, I’ve worked as a copywriter and have built a reputation for words that are just as clever as they are effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again.

And in the last 2 years since founding 26&thensome, I’ve named brands, bands, baby and beauty products – and that’s just my B-list!

*

K

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