56+ things you need to name as an online business owner
- Katie Pannell
- 13 hours ago
- 2 min read
I wish I could see your face right now when I break it to you that you will always have things in your business that need naming.
Below is an extensive categorized list of all the things that you may one day need to name as an online business owner. Of course, not all of them will apply to you specifically, depending on your business model, what services you offer, your marketing strategy, etc.
But fortunately for me (*giggles in job security*), I think you'll find something on this list that is currently nameless.
Fortunately for you, I have lots of things to remedy that.
Don't Call it That -- a FREE 5-day email crash course that teaches you how to name for attention, conversion and connection
Name Drop -- get my feedback on your name idea (also free!)
The Name•O•Matic - my custom GPT trained on my 26+ naming strategies
Capital Letters - my DFY naming service (3 tiers -- SOS, IDK, & TBD)
56+ Naming Opportunities You Might Be Missing
Brand & Identity
Business/Brand name
DBA or "Government" Name if you have multiple brands under one umbrella/parent company
Signature framework/Proprietary process/method
Brand voice archetypes/personas
Ideal audience avatar/types
Mascot/character
Offers & Revenue Streams
Main service(s)
Packages/tiers
Retainers
VIP day/intensives
Consulting offer/one-off session
Group program
Coaching container
Course or mini-course
Workshop/training/masterclass/webinar
Freebie/Opt-in/Lead Magnet
Custom GPTs
Challenge
Membership
Certification program
Licensing/Commercial offer
Referral Program
Affiliate or Ambassador program
Add-on or upgrade to an offer
Digital products (templates, ebooks, guides, toolkits, swipe files, calculators, kits)
Physical products
Color/shade names
Style names
Refill/subscription program
Collection names
Seasonal/limited edition names
Gift sets/starter kits/bundles
Bundles or collections
Resource libraries or vault
Content & Communication
Newsletter
Newsletter section/segment/recurring feature
Blog
Substack
Podcast
Youtube channel
Content series
Recurring series - AMAs
Sometimes series - My "That's a Choice" series.
Special features
Case studies/client spotlight
Community & Experience
Partnership/collaborations (DM me if you're down for an email list swap -- a SWAPPORTUNITY, if you will.)
Facebook group/Circle/Discord/Slack
Membership tiers/cohorts
Event/Summit/Retreat
Alumni group
Beta tester or Focus groups
Ambassador/Affiliate teams
Community traditions/prompts/recurring event
Networking groups/meet-ups/pop-ups
Audience Identity (Swifties, Little Monsters)
Marketing, Promotions & Misc.
Campaign/Visibility Pushes
"Working in Public" series
Seasonal sales events/campaigns
Playlists (I have one!)
Giveaway or contests
Merch collections/Product lines
Idea banks
Experiments/Secret (Internal) projects
Brand/Photoshoot concepts/themes
Fun names for your team roles
Milestones within programs (awards/acknowledgements)