_edited.png)
Here's a harrowing fact:
A thing without a name is nothing.
It’s human nature to name things. Cars. Stars. Sourdough starters. (Mine’s Fernandough - big ABBA fan.)
But naming a business is different. The stakes change. A brand name has to have meaning, earn buy-in, and hold up under scrutiny.
It’s not just a word or two or three — it’s an asset.
And getting it right isn’t optional.
Which is probably why you’re here: because every potential name carries the weight of first impressions, snap judgments, and that tiiiiny voice in your head whispering:
“It has to be cool.”
“People have to get it.”
“Why can’t I just use my actual name?”
Have you tried one of these "old faithful" naming strategies?
(She asks with sarcasm...)
Watch that one tiny lesson on naming in that one GIANT course you bought by someone who likely never studied naming…
Crowdsource it. Naming by committee always helps. [if you’re open to 148 more options you hadn’t considered…and hate…]
Ask AI for more suggestions…
“Are you there Claude? it’s me, Desperate."
Of course you have, which means...
You're the proud owner of a spreadsheet full of
non-consensual opinions.
Your mom’s (because she's suddenly a brand strategist).
Your team’s (who're more divided than Congress).
And that one friend’s (whose peak creative achievement was naming their childhood cat "Cat").
& to think, all that could have been avoided if you'd just started with:
Capital Letters
IDK
TL;DR: Just the name
Deliverables:
-
Minimum 10 primary name contenders
-
Strategic rationale for each
-
Top 3 presented as the most dependable choice, the most distinctive, and the most disruptive choice - each with a tagline, word bank and visual mockup
-
USPTO trademark prescreening
-
Domain + social handle check
-
Name change checklist
Process:
-
Creative brief
-
Naming strategy & criteria call
-
Live naming presentation
-
One round of revisions (Live call - if needed)
-
Morning after email check-in
$2000
3-4 week turnaround
TBD
TL;DR: The name and the narrative around it
Deliverables:
Everything in the "IDK" tier, plus:
-
Up to 3 secondary names (podcast, newsletter, etc.)
-
Competitor namescape & industry trend analysis
-
Basic market feedback
-
Custom "Name Drop" doc -- brand voice, messaging & naming conventions guide, and templates for announcing your new name
Process:
-
Creative brief
-
Research report, strategy & criteria call
-
Live naming presentation
-
One round of revisions (Live call - if needed)
-
Morning after email check-in
-
Name Drop doc delivered post-presentation
$4500
5-6 week turnaround
Special Characters
add a little somethin' somethin'
* Asterisk
Another layer of legal clearance
Want to be super sure the name you love isn't already taken? Well, bad news -- I'm not a trademark attorney so I can't give you FULL legal clearance. But, I do use a third-party tool for extra piece of mind. Your attorney will have heard of it. Don't have one? I can recommend a few!
This package also includes expanded domain & social media search/suggestions. + $500
? Question Mark
For those who need a little external validation
Can't commit until you know how your name will land? I'll assemble a focus group of your target audience and ask 'em! You'll learn how each name ranks in distinctiveness, phonetic appeal, emotional appeal, memorability, and what their gut reactions are. This package adds about 2 weeks and $750 so participants can be fairly compensated for their time and opinions.*Basic feedback isn't near as involved...
$ Dollar Sign
I was a copywriter first
Obsessed with anything you've read here or elsewhere? I do have almost a decade of experience as a copywriter. Add a messaging strategy or a copywriting deposit to your naming package. Copywriting projects will be quoted separately, but the $1000 deposit will save your spot in my schedule.
.png)
How it works
This is how we keep the process strategic—not subjective.
Before I start naming, we’ll decide together what makes a name “right” for your brand. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch), and you’ll get a chance to review, tweak, or approve the list. That way, when we evaluate name ideas later, we’re not going off gut feelings—we’re going off goals.
The criteria document becomes the standard every name gets held to during review, which means feedback stays strategic and decisions stop feeling personal.
TBD clients also get a full competitive landscape review. That means researching what naming conventions dominate your industry, what trends are oversaturated, and what your direct competitors are already owning so your name doesn't accidentally blend in with the crowd it's supposed to stand out from.
Every name gets checked before you see it. USPTO trademark prescreening, domain availability, and social handle checks across platforms.
TBD clients also get basic market feedback. This means I'm asking people in and around your target audience for random associations before the presentation. They never hear the actual names. I ask things like "what does _______ make you think of?" I'm testing for tone and assumptive meaning.
Need something more in depth? Focus groups are available as a separate add-on for either tier. Participants are meticulously selected, compensated, and given context about your brand. They work from a grading rubric and their exact feedback is presented to you on presentation day.
*TBD tier exclusive*
Once you have the name, someone's going to ask you about it, and as we all know -- everyone's a critic. The Name Drop document makes sure you're ready. It's basically an operating manual for your new name: the brand voice parameters that keep your language consistent, words that belong in your world and words that don't, and ready-to-use templates for announcing your new name publicly. So the first time you say it out loud, it feels natural and you can own it with total conviction.
The presentation is designed to get you to a decision, not a maybe. Before I show you a single name, we revisit your criteria together, then I monologue! I'll pitch every name and rationale to you before the piece de resistance: the top three ranked as most dependable, distinctive, and disruptive. Each of those will be paired with a tagline, a concept word bank, and a visual mockup to help you "see it."
Then, I stop sharing my screen and ask you to recall as many names as you can in 2 minutes to test for stickiness and memorability. After that, there are a couple more little tests to see which names are standing out to you.
Every presentation ends with next steps so you leave the call knowing exactly what to do, not just how you feel.
And if you need it, both tiers include one live revision call.
Both tiers include a morning after email and a name change checklist so you know exactly what to update, where, and in what order when you make the switch.
The ABC to OMG Method
Identity Clarity & Concepting
SURPRISE - Naming is identity work disguised as branding work. So first we have to be certain about your brand's direction. Then, I find a through line in your messaging to develop a core concept. I call this conceptual positioning and it drives the rest of the process. Buh-bye brand ambiguity.
Naming Criteria & Preferences
This is the part where I analyze the patterns in your naming preferences, figure out what you're drawn to and why you have SUCH a visceral reaction to certain names. (Everyone does.) This is THE most important part because it keeps us OBJECTIVE when evaluating the shortlist.
The Volume Game
Now that we know what's on and off the table, it's name generation time. There will be dozens you won't see... I aim for volume knowing most won't make it through trademark prescreening and/or your criteria. The deep cut is the hardest, saddest part of the process.
Decision Confidence
After pitching hundreds of names, I know that how you make decisions matters as much as what you're deciding. Some people need space to sit with it, sleep on it. Others need someone to just tell them which one. I'll figure out which one you are and show up accordingly.
Newsletters Content Series
Workshops
Brands Rebrands
Services
Products Podcasts
_edited.png)
_edited.png)
The clients who get the most out of this process...
-
Are rebranding or scaling -- going from solopreneur to agency, or dropping the founder's name
-
Are 100% secure in the direction of their brand
-
Have outgrown a name that fit once upon a time (or worse - never did)
-
Are running from bad PR (no judgment, but I will want the TEA!)
-
Have run into legal red tape or trademark issues
-
Simply don't wanna name themselves -- valid, this sh*t is hard (for every name I show you, there are 10+ I can't.)
Special Characters
AKA - Add-Ons to really *sell* your new name
"Quotation Marks"
Because how you say things is just as important as what you're saying.
Messaging Strategy & Copy Edits:
-
LIVE Copy Edit for up to 3 current “face first” assets (landing or opt-in page, home page, & welcome sequence), suggestions for improvement, and a 90-minute collaborative LIVE copy editing session via Zoom.
Brand Voice Guidelines
(Delivered post-copy edits)
-
Brand personality & tone
-
Cadence & rhythm
-
Word bank (themed to your concept)
-
Humor specifications
-
Style guide (punctuation, emojis, formatting)
-
AI prompts for voice consistency
Investment: $2000
Exclamation Point!
Because your launch should make some noise.
Media Kit & Press Materials:
-
Founder 1st & 3rd person bios
-
Product/Service overview
-
Expert topics (what you will/won't speak on)
-
Controversy angles (what you're for/against)
-
Custom podcast pitch template
Investment: $1000
Asterisk*
Because the fine print shouldn't be an afterthought.
Launch & Content Planning:
-
Basic internet/Google search
-
Domain ideas + availability check
-
Social handle ideas + search
-
Third-party trademark screening
-
Comprehensive search report
-
Trademark attorney recommendations
*See disclaimer below.
Investment: $500
*Very Important Disclaimer*
This is the fine print -- or "legal chic" as I call it.
I cannot guarantee results or trademark availability. Any names provided through my services are the result of sheer creative brainpower and a catalog of proven naming strategies -- but they have not undergone a full trademark evaluation -- only a third party tool to provide a deeper-than-the-USTPO preliminary search. I highly recommend having a trademark attorney conduct a full evaluation of the name (domestic and international).
AW, SHUCKS.
Big names talk:
"Katie named some of the highest revenue yielding offers I've ever had, including the one that made my brand what it is. She's fantastic."
Tatiana F.
"I LOVE THE NAME! It's VERY on brand for us. I can see why you get paid for this."
Jen h.
"Simply having a creative name for my business and products increases my customer experience. They immediately smile and "get it." They're basically sold before I even sell, and NOBODY in the market has a similar creative direction as I do."
Emelie s.
Who I've named for:
-
Spray Tanning Education & Products
-
Videography & Content Production Agency
-
Mom & Baby Luxury Skincare
-
Clean Beauty Brands
-
Brand & Web Designers
-
Wedding Band
-
Podcasters
-
Cookbook Authors
-
Accountants
-
Mindset/Life Coaches
-
Hairstylists & Salon Owners
-
A hospital
-
Ad Agencies
-
Professional Home Organizers
-
Health/Wellness Coaches
.png)
_edited.png)
I've named brands, bands, beauty & baby products...
& that's just my B-list!
_edited.jpg)
Featured Case Study: Flying Colours Creative
THE CONCEPT: BIG TOP BRAND ENERGY
The name didn’t come first. The strategy did. And then, it was solidified with this one quote from Eva.
That’s when I knew I could run away with the circus… “You’re not a copy. You’re a true original.”
From there, I pulled the thread:
True original → Novelty → Rarity → Wonder → Marvel → Sensation → Spectacle → Big Top → “Over the top” → Confidence.
I come highly recommended
The "Spell it Out" Section
Also known as FAQs
.png)
