Letter Grades
An in-depth name analysis that gives you an objective verdict on whether your name is working, whether it fits where your brand is going, and whether the "ick" you're feeling is a sign worth listening to — or if you're probably just luteal and you'll love your name again next week.
Your Report Card
WHAT YOU'LL GET:
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A Letter grade + verdict
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Naming Style framing to establish what kind of name you're working with before anything gets "graded."
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Analysis across 6 criteria: Linguistics, Memorability, Meaning & Associations, Messaging Alignment, Market Positioning, and Strategic Fit.
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Competitive Matrix plotting your name against 3-4 competitors so you can see exactly where you sit in your market.
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Self-assessment questions so you can confidently make the right call.
The Grading breakdown:
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Passing grades, A & B, will get messaging recommendations that support the name, tagline directions that make it land harder, or if it's a new name, a rollout checklist so you can stop second-guessing and start building. Class dismissed.
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C students -- well, the jury's still out. You'll get three alternative name concepts to hold yours up against. Concepts are directions, not actual names. If your name still wins after seeing alternate realities, you'll finally know why. If it doesn't, you'll know exactly where to go instead.
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Failing grades, D & F, can apply this investment toward any naming service. Because the only thing worse than a bad name is building an entire brand around one.
$500
7-10 day turnaround
you can call me
katie with the good names
No one is thinking about your name as hard as I am. I've spent six years studying the psychology of naming, linguistics, and literary devices. I know exactly what I'm looking for.
In 80+ name analyses, the same issues keep showing up: names that blend into the competition, names that box you in before you've had a chance to grow... and a secret third thing I'll keep to myself until I'm in your report.
What I'm Evaluating
The 6 most important criteria
01
Memorability
Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else.
02
Linguistics
Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you.
03
Meaning & Associations
What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget.
04
Messaging Alignment
Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain.
05
Market Positioning
Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service.
06
Strategic Fit
Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot...
This Is For You If:
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You’ve tried to come up with a name but you just hate all your options
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You’d rather invest in getting it right now, than pay for it later
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You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles
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Your group chat (love them buuut…) hasn’t been super helpful
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You want to come up with an overarching brand theme that makes naming everything underneath it WAY EASIER
I've done this
a few* times...
*80 times, actually.
All those "name drops" count.
