NEED A NAME NOW?
It's your Red Letter Day.
A hands-on, half-day naming sprint for founders who process by talking and decide by doing.
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Your instincts, my strategies,
one very productive day.
If I had a dollar for every time I saw a Thread or an IG poll outsourcing naming, I would be retired and SPOILING MYSELF at an estate sale somewhere. I know this part is hard. Naming is a both-sides-of-your-brain thing. I also know that you'll like the name at least 26x better if it's your idea. Or at least, partly.
Which is why despite everything in the following paragraph, you're still at it...
You've:
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Made lists, deleted them, made new lists
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Asked friends, Thriends, and foes (the bots that shant be named)
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Said a few prospective names out loud and immediately got the "ick."
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Considered just launching with a generic name and calling this your beta round...
Together, we'll nail it.
name
WHAT YOU'LL GET:
Creative Brief
2-3 Conceptual directions prepared in advance to present on our first call
45-minute morning call to establish X-factor and naming criteria
2 hour independent namestorming time using your...
Namestorming guide with prompts and ideation exercises so you're not starting from scratch
90-minute afternoon call to expand on ideas and make your shortlist
AI-generated summary and call recording of both sessions
$950
Same day turnaround
How it works:
MORNING SESSION:
Phase I:
X-Factor
On our 60-minute kickoff call, we'll review your creative brief together & lock in the criteria your name needs to hit. From there, I'll show you 2-3 naming directions worth exploring — these are conceptual territories, not finished names.
Before we break, I'll hand over my namestorm guide of strategies, exercises, and resources so you're not staring at a blank page or tempted to flirt with crusty ChatGPT when we go our separate ways.
BRAINSTORM BREAK:
Phase II:
X-ploration
We'll take 2 hours to namestorm independently (so we're not just listening to each other breathe over Zoom). You've got the namestorm guide. I've got my process. We go.
At this point, NOTHING is bad or wrong. We're going for volume! Words, associations, half-baked ideas, random tangents — all of it counts. The more we have to expand on later, the better.
HAVE FUN WITH THIS!
AFTERNOON SESSION:
Phase III:
X-pand & X-out.
Show and tell time, baby! Over 90 minutes, we'll share ideas, and build on the best of 'em until we have a pretty hefty list of possibilities.
Then we ruthlessly eliminate what doesn't fit the criteria.
If we have time to spare, we'll riff on additional names, taglines, and copy that seals the deal.
My friends call my "KTP."
The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT."
I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s.
Thus, requiring a 3rd letter...
It stuck because "KTP" rhymes (sticky naming 101).
I've been obsessed with names and what makes them stick before I knew this was even a job.
Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember a name.
Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room.
I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'.
And that's just my B-list.
meet your x-pert.
You can call me Katie with the good names.
I loved our original name, but we couldn’t get trademarks, so I knew I needed help.
The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about feelings rather than just the product itself.
Radley B.
I wanted to rebrand my company and needed fresh eyes on my offerings, but I hadn't even allowed myself to thikn about new names. I was most excited about getting reinspired by my business. The name we came up with is such a fun take on what I do, and fits my personality SO well!
Alix M.
I kept coming up with generic, overused stuff on my own. My process obviously sucked. When I checked our your Instagram and website, I knew I wanted your help. My new name is totally unique and being received so well! It's also been really fun to write copy and play with the concept.
Marielle T.
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This is for you if:
You're in the early stages and not ready to invest in a full custom package
You're beta testing an idea or concept before going all-in
You don't plan to trademark (or haven't decided yet)
You want to understand the why behind the name
You already have name ideas and want a strategic partner to develop them, not start from scratch
You're on a timeline and need to move fast
You want the methodology and skills so you can keep naming things yourself down the road
Red Letter Day projects
*show melissa & testimonial
Book your Red Letter Day!
Fine print: Before booking, please make sure you can block a full 4.5 hours.
Looking for something else?
Done-for-you
Capital Letters
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done-with-you
Letter Grades
Do-it-yourself
Name•O•Matic
want to talk options?
Let's Play
26 Questions!
Of course I named my sales calls. Highly recommend.
The "Spell it Out" Section
Also known as FAQs
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