404 error The page with no name. I was hoping you’d find it. *cracks knuckles* Step 1: Namestorm At this phase, NO idea is a bad idea. This is about getting out of your head and just starting. Here’s my list of names for a 404 page: Whoops! I Did It Again 404get About It The Naming Hall of Shame Untitled [Insert Something Good Here] The One That Got Away The Bermuda URL How to Lose a Page in 10 Clicks A Series of Unfortunate Clicks Error: On the Side of Caution Nameless & Afraid Nothing to See Here The Nameless Wonder The Page with No Name Step 2: Kill your Darlings I know some of these just don’t land. Whoops! I Did It Again Sounds like an email subject line 404get About It: Dad humor. Too punny. The Naming Hall of Shame Reminiscent of sports ball. Untitled Unoriginal. Doesn’t sound like a name, more like the “stock” placeholder name for when you create a new web page anyway. Genuinely looks like I forgot to name it. [Insert Something Good Here] See above. The One That Got Away The Bermuda URL Only makes sense if you’re familiar with the Bermuda Triangle. Who isn’t? But still… not gonna take the risk. How to Lose a Page in 10 Clicks A Series of Unfortunate Clicks Error: On the Side of Caution To “err” on the side of anything sounds Shakespearean. Nameless & Afraid Nothing to See Here The Nameless Wonder The Page with No Name Step 3: Snatch up the domain for Nameless & Afraid because it’s hilarious. Think you can do better? Drop your best name idea. If it’s good, I’ll pretend I thought of it first. (Kidding. Maybe.) Actually, why don’t you go ahead and submit *ANY* name you’re thinking of, and I’ll give you feedback. Drop Your Name

The greatest hits album of all the brands, beauty, and baby stuff I’ve helped name—plus a few deep cuts I’m still bragging about. Exhibit A-Z Client Case Studies

COMING SOON BRB! Busy dotting my i’s and crossing my t’s on a new site. Coming soon: April 16th Something to hold ya over while you wait: HOW TO NAME YOUR NEWSLETTER Inside this guide, you'll learn: ☞ The biggest newsletter naming mistakes (& how to avoid them). ☞ My ABC method for strategically approaching the naming process. ☞ Examples of killer newsletter names + why they work. ☞ My favorite brainstorming tricks to help you name your newsletter in minutes, not months. Get The Guide! it's free!

Call it copy editing. Call it zhuzhng or, "punching up," just don’t call it “good enough.” Where Founders Find Their Voice & Build Their First Words: Spellbound Featured Product The 26tionary: A-Z Naming Strategies See More Get on the waitlist Product Name This is the space to introduce the Product section and showcase the types of products available. Product Name This is the space to introduce the Product section and showcase the types of products available. Product Name This is the space to introduce the Product section and showcase the types of products available. Product Name This is the space to introduce the Product section and showcase the types of products available. Shop Spellbound: Free Resources & Digital Products Whether your first words are your brand's name or the way you introduce, pitch, or promote yourself - there's a resource, guide, workshop, or tool here to help. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. The ABCs of making a name for yourself– literally. Take the "You Name It" Challenge - A 5-day crash course in the art, science, and strategy of naming your next big thing. Hello, my name is: Katie with the good names The “with the good names” is silent, but implied. As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for. For the past 8 years, I’ve worked as a copywriter and have built a reputation for words that are just as clever as they are effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again. And in the last 2 years since founding 26&thensome, I’ve named brands, bands, baby and beauty products – and that’s just my B-list! * K K K K The "Spell it Out" Section Also known as FAQs Which naming package should I do? Are you naming something that falls under an existing brand identity? → IDK. (That’s what it’s called, in case you skimmed it.) Are you naming the umbrella that that thing would fall under? → TBD. Do you want to be heavily involved in the process? → IDK. Do you want to bang your head on a wall trying to think about naming? → TBD. What's the process for the larger "TBD" package? Proposal I do “on-demand” Voxer sales chats because nothing kills the buzz of possibility like waiting for a scheduled call. So, if now’s a good time – I’m free! I’ll answer your questions, help you pick the right package, then send over a proposal that covers everything we discuss. “Paper”work Once you’ve decided to let go and let me name for you (or with you!), I’ll just need your John Hancock on a contract and a $500 deposit to lock in your spot. Prep I'll send you a creative brief to complete. It's just the usual stuff - about you, your business, what you like and don't like, etc. Then once that's complete, we'll schedule a call to review that and develop your criteria. PAUSE! This is THE most important part. Before I start ideating names, we need to lock in the right criteria to keep us objective vs. subjective. After we’ve talked through your questionnaire, I’ll send you a final criteria list for approval. You’ll have 24 hours to tweak, refine, or give it the green light—because once I start naming, we’re committed. Presentation THE BEST DAY! I play Don Draper and pitch you a concept, new brand story, strong & strategic, names, taglines, etc. Then, we narrow down which ones best fit the agreed upon criteria. Promote Time to get out there with ya bad self. I’ll provide resources on how to go forth and put your new name in everyone’s mouth! How long is this going to take?! My standard naming process takes 1-2 weeks, but if you’re adding any “special characters,” the timeline might stretch a bit depending on what’s involved. What if I don’t like any of the names? Tell me! I won’t be offended – I’m not emotionally attached to any of the names I present to you. But plot twist – you shouldn’t be either. Our goal is to land on a name that meets your objectives, fits your brand personality and criteria. That’s why I have you approve it before I even start ideating – to keep us objective! However, in the rare case that none of the names feel right (even though they meet the agreed criteria), I’ll have you revise your criteria, then we’ll have another week of namestorming together via Voxer. Do you guarantee that the names can be trademarked? I offer an “Asterisk” add-on that includes a more comprehensive search by a third-party to minimize risks, but full legal clearance should always be done by a trademark attorney before you use your new name. Do I own all the names on the list? Your investment covers the naming process and exclusive rights to one final pick. Creatively and strategically developed, vetted & 100% yours. The rest are just part of the process—not the product—and they remain my intellectual property. It’s kind of like house hunting. I show you the best options that match your criteria, but you only close on one. The rest stay on the market. I hold onto unused names for at least 3 months before I even think about recycling, reimagining, or repurposing them for another project. This grace period gives you time to sleep on it—and if another name keeps calling your name, we can talk about what it looks like to license an additional one. This isn’t just my policy—it’s standard across the naming industry. The “rejects” remain the IP of the naming consultant or agency unless otherwise agreed upon. It protects your brand, and the integrity of the work. Why should I hire someone to name for me?! Wellllllll, I'll let some numbers do the talking for this one. 77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023) 64% are more likely to notice a business with a witty name (Source: Simply Business, 2022) A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021) Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024) Read the Blog Side Notes

Call it copy editing. Call it zhuzhng or, "punching up," just don’t call it “good enough.” It's your Red Letter Day You found my FOMO page! FOMO/ˈfōmō/ noun Fear of missing out on fun copywriting projects. …I don’t remember exactly, but I swear your copy winked at me and whispered, “Fix me.” Then, I got weak in the knees, emotionally involved, blacked out, and made this page. Cover Your AI. Cover Your Agency. Cover Your Ass. Bot copy? I got you. We're all grown ups here. I know you're using AI. Or passing the buck to someone else who is. But are you (or they?) prompting it right? Is it trained on your voice? How effective are you at beating it into submission? Does it know you don't like violent expressions like that? How much does it (do you...) know about your brand voice? Because here's the thing—I'm good at this. I know what I’m doing. I'm brand voice certified, and have been putting better words in brands' mouths for 8+ years...and I still end up editing 75% or more of what AI gives me. Is that because I'm really anal about it? Maybe. But isn't that *exactly* what you need? Call it editing, “zhuzhing,” punching up — or we can call it what it really is — damage control. For when AI saved you time but sacrificed literally everything else. For when your external agency or internal team says “we nailed it, ” and your gut says “…did they?” For when you know it could be better—but you’re too tired (or too nice) to say so out loud. Can I keep you, KT? What I can edit for you: AKA - What I’ll fix when your ROI is bad, your CPC and CAC are too high and you’re thinking you’re SOL. Website Copy — Homepages, sales pages, landing pages, PDPs, FAQs, CTAs, microcopy, and even your 404 page Email Sequences — Abandoned carts, launches, welcome flows, nurture, post-purchase, and the one you wrote in a rage and never sent Ecom "Stuff" — Inserts, packaging that needs a punch, SMS campaigns Brand Voice Guides — Optional but highly recommended. Bios & PR Copy — Founder bios, team intros, elevator pitches, press quotes, and one-liners that make people care Internal Docs & Brand Collateral — Decks, call scripts, etc. Trusted by: Per Project Pricing $150/hr If you just need one thing (or a few) fixed, I’ll quote based on the scope and how much zhuzhing is required. 2 hour minimum required. *Brands typically invest $500 - $3500. Fix it, KT! The Red Letter Retainer $2000/month For brands that always have something in the queue. The Red Letter Retainer gives you: Priority (first dibs & faster turnaround) Slack access Me, as your unofficial Copy Chief: overseeing, improving, and polishing every word before it sees the light of day Can I keep you, KT? How this works: I'll review it, estimate how much time I think it will take me, and if necessary, we'll schedule a quick call to discuss a game plan. I'll deliver your changes via Google docs, and voila -- better copy! Fill out the contact form below & submit the copy you want zhuzhed. Katie took an existing sales page and polished the heck out of it. She added engaging and funny-as-hell headlines that definitely stopped the scroll while helping potential customers get the information they needed to make the best decision. I write copy all day, every day but it's nice to know there's someone you can trust when your creative juices feel zapped. Thanks to Katie's help, this sales page has brought in $257K in revenue. That's a HUGE ROI! Marisa Corcoran Every time I go in to review emails, I’m like “did I write this?” I’m always so amazed that Katie writes something that sounds like what I’d say, better than how I’d say it. It’s like she lives in my head and I’m really grateful because she’s able to write exactly what is in my head, but more eloquently. Megan Hansen I immediately loved her style. I was so stoked to finally find a writer who was funny, witty and able to write in my weird + playful voice! She really brought a fun, easy confidence to my current voice. Katie is the grandma’s tits! Angie Lee CYA is for: Founders who hate confrontation but hate their copy more Teams who keep rewriting their agency’s work Agencies who secretly need a better writer on speed dial And anyone whose AI writes faster than it thinks (bless its heart) The "Spell it Out" Section Also known as FAQs Which naming package should I do? Are you naming something that falls under an existing brand identity? → IDK. (That’s what it’s called, in case you skimmed it.) Are you naming the umbrella that that thing would fall under? → TBD. Do you want to be heavily involved in the process? → IDK. Do you want to bang your head on a wall trying to think about naming? → TBD. What's the process for the larger "TBD" package? Proposal I do “on-demand” Voxer sales chats because nothing kills the buzz of possibility like waiting for a scheduled call. So, if now’s a good time – I’m free! I’ll answer your questions, help you pick the right package, then send over a proposal that covers everything we discuss. “Paper”work Once you’ve decided to let go and let me name for you (or with you!), I’ll just need your John Hancock on a contract and a $500 deposit to lock in your spot. Prep I'll send you a creative brief to complete. It's just the usual stuff - about you, your business, what you like and don't like, etc. Then once that's complete, we'll schedule a call to review that and develop your criteria. PAUSE! This is THE most important part. Before I start ideating names, we need to lock in the right criteria to keep us objective vs. subjective. After we’ve talked through your questionnaire, I’ll send you a final criteria list for approval. You’ll have 24 hours to tweak, refine, or give it the green light—because once I start naming, we’re committed. Presentation THE BEST DAY! I play Don Draper and pitch you a concept, new brand story, strong & strategic, names, taglines, etc. Then, we narrow down which ones best fit the agreed upon criteria. Promote Time to get out there with ya bad self. I’ll provide resources on how to go forth and put your new name in everyone’s mouth! How long is this going to take?! My standard naming process takes 1-2 weeks, but if you’re adding any “special characters,” the timeline might stretch a bit depending on what’s involved. What if I don’t like any of the names? Tell me! I won’t be offended – I’m not emotionally attached to any of the names I present to you. But plot twist – you shouldn’t be either. Our goal is to land on a name that meets your objectives, fits your brand personality and criteria. That’s why I have you approve it before I even start ideating – to keep us objective! However, in the rare case that none of the names feel right (even though they meet the agreed criteria), I’ll have you revise your criteria, then we’ll have another week of namestorming together via Voxer. Do you guarantee that the names can be trademarked? I offer an “Asterisk” add-on that includes a more comprehensive search by a third-party to minimize risks, but full legal clearance should always be done by a trademark attorney before you use your new name. Do I own all the names on the list? Your investment covers the naming process and exclusive rights to one final pick. Creatively and strategically developed, vetted & 100% yours. The rest are just part of the process—not the product—and they remain my intellectual property. It’s kind of like house hunting. I show you the best options that match your criteria, but you only close on one. The rest stay on the market. I hold onto unused names for at least 3 months before I even think about recycling, reimagining, or repurposing them for another project. This grace period gives you time to sleep on it—and if another name keeps calling your name, we can talk about what it looks like to license an additional one. This isn’t just my policy—it’s standard across the naming industry. The “rejects” remain the IP of the naming consultant or agency unless otherwise agreed upon. It protects your brand, and the integrity of the work. Why should I hire someone to name for me?! Wellllllll, I'll let some numbers do the talking for this one. 77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023) 64% are more likely to notice a business with a witty name (Source: Simply Business, 2022) A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021) Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024) My Portfolio See Exhibit A-Z P.S. How many acronyms did you spot? Go back and count. That number is the secret password since this is a secret service. (Ha! And now you’ll read the whole thing again. How’s that for conversion?) TTYL.

From the “Hello, my name is…” to the “You’ve probably heard of me,” I help brands build a presence they’re proud of in as few letters as possible. Where big names are built letter by letter. Thank you! Check your email for next steps... While you wait, listen to my 26&thensome Spotify playlist . It's strictly songs that spell things. LOL OR you could take the quiz below, read a blog, or DM me the worst name you've ever seen "in the wild." u u u u Find your perfect naming formula What’s your naming style? If “clear over clever” was the answer, you wouldn’t be so stuck (& uninspired). Find out what kind of names you naturally gravitate toward, how to finally pick THE one, and Mark. Your. Words. Take the Quiz SEO made me do it You on IG? @26andthensome Load more

Where Founders Find Their Voice & Build Their First Words: Spellbound Free Resources & Digital Products Whether your first words are your brand's name or the way you introduce, pitch, or promote yourself - there's a resource, guide, workshop, or tool here to help. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. The ABCs of making a name for yourself– literally. Take the "You Name It" Challenge - A 5-day crash course in the art, science, and strategy of naming your next big thing. Hello, my name is: Katie with the good names The “with the good names” is silent, but implied. As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for. For the past 8 years, I’ve worked as a copywriter and have built a reputation for words that are just as clever as they are effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again. And in the last 2 years since founding 26&thensome, I’ve named brands, bands, baby and beauty products – and that’s just my B-list! * K K K K