First Name Basis For agencies who know when to call in the big guns. (Hi. I'm the big guns.) Sometimes, you just need to call in the big guns. That's me. I'm the big guns. Some naming projects just need another namestormer. You know it, I know it, and honestly your client will respect you more for knowing when to call backup. Bring me in when you've hit a wall, don't have capacity or even if you just can't be bothered to spend another minute circling the same concepts and words. You give me the brief, the context, the stuff the client said and the stuff they didn't — we get on a call, talk through the gaps, and then I go do my thing. I come back with names and rationale you can take straight to the client. Call me when: You've presented two rounds and nothing is landing The project is outside your usual naming sweet spot Your team is at capacity and the deadline isn't moving You know the current name won't survive — but you need options before you say that out loud You need a specialist in the room to add weight to the recommendation What's included What you bring: A completed naming brief Brand positioning & tone Competitive context Client naming preferences, constraints & hard nos Anything they said or didn't say that feels relevant What you get: A break ...&thensome: 8 developed name candidates delivered via Google Docs with written rationale for each A name brainstorm call with me to refine & expand on above names and narratives Presentation-ready deliverable One round of refinement post-client presentation Want me to "meet the parents ?" Think things could be pretty serious, and want to formally introduce me to your (our) client? Great! Dads love me. This upgrade includes: Creative brief provided by me Competitor "namescape" & industry trend analysis Naming strategy & criteria call hosted by me I'll join you as co-host for the presentation! One small thing: I'll be signing my work. AKA this project is going in my portfolio. Inquire for pricing 50% deposit to start, 50% on delivery. Timeline and availability confirmed at inquiry. INQUIRE NOW you can call me katie with the good names Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Introduce yourself! The "Spell it Out" Section Also known as FAQs What's do you need from us to get started? Answer here. What I'm Evaluating The 6 most important criteria 01 Memorability Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else. 02 Linguistics Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you. 03 Meaning & Associations What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget. 04 Messaging Alignment Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain. 05 Market Positioning Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service. 05 Strategic Fit Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot...

Call it copy editing. Call it zhuzhng or, "punching up," just don’t call it “good enough.” Congrats! You found my FOMO page! FOMO/ˈfōmō/ noun Fear of missing out on fun copywriting projects. …I don’t remember exactly, but I swear your copy winked at me and whispered, “Fix me.” Then, I got weak in the knees, emotionally involved, blacked out, and made this page. Cover Your AI. Cover Your Agency. Cover Your Ass. We're all grown ups here. I know you're using AI. Or passing the buck to someone else who is. But are you (or they?) prompting it right? Is it trained on your voice? How effective are you at beating it into submission? Does it know you don't like violent expressions like that? How much does it (do you...) know about your brand voice? Because here's the thing—I'm good at this. I know what I’m doing. I'm brand voice certified, and have been putting better words in brands' mouths for 9+ years...and I still end up editing 75% or more of what AI gives me. Is that because I'm really anal about it? Maybe. But isn't that *exactly* what you need? Call it editing, “zhuzhing,” punching up — or we can call it what it really is — damage control. For when AI saved you time but sacrificed literally everything else. For when your external agency or internal team says “we nailed it, ” and your gut says “…did they?” For when you know it could be better—but you’re too tired (or too nice) to say so out loud. Can I keep you, KT? What I can do for you: Website Copy — Homepages, sales pages, landing pages, PDPs, FAQs, CTAs, microcopy, and even your 404 page Email Sequences — Abandoned carts, launches, welcome flows, nurture, post-purchase, and the one you wrote in a rage and never sent Ecom "Stuff" — Inserts, packaging that needs a punch, SMS campaigns Brand Voice Guides — Optional but highly recommended. Blogs — Yes, those are still "a thing" and very important. Bios & PR Copy — Founder bios, team intros, elevator pitches, press quotes, and one-liners that make people care Internal Docs & Brand Collateral — Decks, call scripts, etc. Trusted by: Project Rate INQUIRE FOR A QUOTE If you just need one thing (or a few), I’ll quote based on the scope and how much writing or editing is required. 3 hour minimum. *Brands typically invest $3500 for a single sales page, $5000ish for a full website. Fix it, KT! The CYA Retainer $2500/month (3 month minimum) For brands that always have something in the queue. The Red Letter Retainer gives you: Priority (first dibs & faster turnaround) Slack access Me, as your unofficial official Copy Chief: overseeing, improving, and polishing every word of every thing before it sees the light of day Can I keep you, KT? Katie took an existing sales page and polished the heck out of it. She added engaging and funny-as-hell headlines that definitely stopped the scroll while helping potential customers get the information they needed to make the best decision. I write copy all day, every day but it's nice to know there's someone you can trust when your creative juices feel zapped. Thanks to Katie's help, this sales page has brought in $257K in revenue. That's a HUGE ROI! Marisa Corcoran Every time I go in to review emails, I’m like “did I write this?” I’m always so amazed that Katie writes something that sounds like what I’d say, better than how I’d say it. It’s like she lives in my head and I’m really grateful because she’s able to write exactly what is in my head, but more eloquently. Megan Hansen I immediately loved her style. I was so stoked to finally find a writer who was funny, witty and able to write in my weird + playful voice! She really brought a fun, easy confidence to my current voice. Katie is the grandma’s tits! Angie Lee CYA is for: Founders who hate confrontation but hate their copy more Teams who keep rewriting their agency’s work Agencies who secretly need a better writer on speed dial And anyone whose AI writes faster than it thinks (bless its heart) The "Spell it Out" Section Also known as FAQs What counts as "edits"? Pulled this legalese from my contract so you know I'm serious: Edits can include the following components: Grammatical changes, stylistic voice/tone corrections to better-fit Client, typo corrections, paragraph ordering or restructuring and/or minor sentence structure improvements. Changes in core message or positioning modifications do not qualify as edits. If you think you need messaging/positioning help prior to booking the CYA service, just let a gal know. What won't you edit? I actually have a rare condition where I my fingers fall off when I'm asked to edit social media captions. (I know, so weird.) So, doctors advise I stay away from that at all costs. It doesn't happen with most other things, but I always suggest running your idea by me first. I'll do a gut check, muscle test the material, and let you know if my fingers are up for it. What's your turnaround time? Complicated? If I’m on retainer, it’s fast. Like, fast fast. 2-3ish business days depending on the scope/length of the piece. If you hire me on a per project basis, it also depends on the scope, and my workload, but 1-2 weeks is typical. Unless you're not mad about rush fees. A rush fee ($150) helps you skip the line. Do I get a round of edits after your edits? Yeah, one round of light revisions is included—assuming you don’t rewrite the whole thing after I touch it. What exactly do I get with the retainer? 3 months of me at your beck and copy call. I'm basically your on-call Copy Chief. I'll write from scratch, edit your AI/rough drafts, ideate with you in Slack, and make sure everything looks/sounds great before you hit publish. Can we keep this arrangement on the DL? I don't want to offend my team or agency... That’s the job, isn’t it? I put better words in brands’ mouths, and they get all the glory. Actual answer though: you don't have to tell them, and I don't *have to* tag you in the before/after case study but I'd like to. If you'll allow me. This is usually how it works with internal teams and external agencies though: “Thanks guys! You nailed it again!” (Then you just make a copy of the doc, drop it into our Slack channel and say “It needs…”) Mums the word. Until the case study drops. Is there a limit on what you'll on retainer? Great question — I’m so glad I thought to ask it. ;) There’s no technical limit, but if I had to put a number on it? Around 15 hours a month feels right. (Which is still almost always a major savings from per project quotes!) How retainers work is, you assign me the project, I give you estimate on how long it'll take me, I do it, and send it your way. Then, you gimme another project. Rinse and repeat for 3 months. If ever the tasks stretch beyond what comfortably fits within my capacity for the month, I’ll give you a heads-up so we can pause, prioritize, or move projects to the following month.

WHAT IF I TOLD YOU Naming is the most overthought & undersupported part of branding. I can prove it. Are you: Asking strangers on Threads for ideas? Cursing regular ChatGPT and/or Claude for giving you TRASH names? Thinking of doing a "fun little poll" on Instagram to see "what resonates"? (Spoiler: you'll end up hating all your choices and half your audience.) Holding off your launch until you have the perfect name? (Or worse, launching with a placeholder you'll revisit post-luteal phase?) Terrified of getting it wrong because you think the name should say everything about the thing? There's a fix for all of that. Actually, there are three. Full Service Naming Close Concept & Naming Sprint Close Naming Analysis Close DONE-FOR-YOU CUSTOM BRAND NAMING Capital Letters Full service naming for founders who want to get it right the first time. You get a name that's been researched, tested, rationale-backed, and presented with enough context that the decision feels obvious instead of overwhelming. There are 2 tiers to choose from: IDK gets you the name. TBD gets you the name and everything you need to use it, including a "Name Drop" document, secondary names, competitor research, and basic market feedback from real people in your target audience. OOH, I WANT DETAILS These names are my names too: you can call me katie with the good names Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. DONE-WITH-YOU NAMING Red Letter Day A hands-on, half-day naming sprint where we work together in real time to land on a name you're ready to move forward with. Together we get to a name faster than you thought possible, and because you were in the room where it happened, it already feels like yours. THIS SOUNDS FUN BIG NAMES TALK: “Thank you Katie! We have NEVER left one of these sessions with unanimous excitement for a name UNTIL NOW!” BIG NAMES TALK: "Katie's process blew me away with lightbulb moment after lightbulb moment." BIG NAMES TALK: "I'm actually sad we picked a name so quickly because it means we're done qorking together. I'll be a repeat customer for other names!" DECIDED FOR YOU | FULL NAME ANALYSIS Letter Grades This is an in-depth name analysis and "report card" that gives you an objective verdict on whether your name is working, whether it fits where your brand is going, and whether the "ick" you're feeling is a sign worth listening to — or if you're probably just luteal and you'll love your name again next week. You'll get a Letter Grade (A, B, C, D, or F) that spells out the objective reasons why your name does or does not work, plus a self-assessment tool that helps you measure something equally important: your relationship to it. TURN IN YOUR WORK Not every name needs a professional. Some just need a really good gpt. The Name•O•Matic is a custom GPT trained on 26+ proprietary naming strategies, 130+ buzzwords to avoid, and enough of my opinions that it thinks just like me! BUY NOW Naming A small but mighty collection of work that isn't under NDA, in trademark purgatory, or attached to a brand that hasn't launched yet. Naming is never "just" a volume game. (Not if you're doing it right.) Each case study breaks down my full ABC to OMG process, from identity clarity to decision confidence, so when a nosy Jan asks why they changed their name, clients can tell her with total conviction and zero apology. I'll show you the thinking behind the thinking: the parts of the brief that caught my attention, the criteria that drove every decision, and the rationale behind the one. Names SEE THE GOODS want to talk options? Let's Play 26 Questions! Yes, I named my sales calls. Highly recommend. BOOK A CALL why hire a naming consultant Service Name Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. Read More Service Name Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. Read More Service Name Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. Read More

Of course I named my sales calls Of course I named my sales calls Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. you can call me katie with the good names Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. What we do Change the text and add your own content, including any information that is relevant to share. How we do it This is a paragraph where you can include any information you’d like. It’s an opportunity to tell a story about the company. What our clients say Describe a feature you’d like to share about this company or highlight a particular service it offers. Add a Title $199 Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Buy Now Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Start Now Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Start Now Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Start Now * Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Start Now Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Start Now a little note * Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Start Now Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add a Title Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add a Title Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Start Now This is for you if... Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. This is not for you if... Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. This is for you if... Add paragraph text. Click “Edit Text” to update the font, size and more. Add paragraph text. Click “Edit Text” to update the font, size and more. Add paragraph text. Click “Edit Text” to update the font, size and more. Add paragraph text. Click “Edit Text” to update the font, size and more. This is not for you if... Add paragraph text. Click “Edit Text” to update the font, size and more. Add paragraph text. Click “Edit Text” to update the font, size and more. Add paragraph text. Click “Edit Text” to update the font, size and more. Add paragraph text. Click “Edit Text” to update the font, size and more. Add a Title Add a Subtitle Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Learn More Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Learn More Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Learn More Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Learn More Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Learn More Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Learn More A great headline will go here. This is the space to introduce the team and what makes it special. Describe the team culture and work philosophy. To help site visitors connect with the team, add details about team members’ experience and skills. Learn More Done-for-you Capital Letters Mark the start of something significant with a Capital Letter. *Best choice for new brands or total rebrands. done-with-you Red Letter Day So popular I'm bringing ... decided for you Letter Grades Get my professional opinion on whether or not your current brand name is working for you. The ABC to OMG Method Identity Clarity & Concepting SURPRISE - Naming is identity work disguised as branding work. So first we have to be certain about your brand's direction. Then, I find a through line in your messaging to develop a core concept. I call this conceptual positioning and it drives the rest of the process. Buh-bye brand ambiguity. Naming Criteria & Preferences This is the part where I analyze the patterns in your naming preferences, figure out what you're drawn to and why you have SUCH a visceral reaction to certain names. (Everyone does.) This is THE most important part because it keeps us OBJECTIVE when evaluating the shortlist. The Volume Game Now that we know what's on and off the table, it's name generation time. There will be dozens you won't see... I aim for volume knowing most won't make it through trademark prescreening and/or your criteria. The deep cut is the hardest, saddest part of the process. Decision Confidence After pitching hundreds of names, I know that how you make decisions matters as much as what you're deciding. Some people need space to sit with it, sleep on it. Others need someone to just tell them which one. I'll figure out which one you are and show up accordingly. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add a Title Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Start Now Hey, I'm KTP! The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). Brand names cycle through trends too, and I'd be honored to help you avoid them so your name can actually stand out and not get shortened to whatever your friends, clients and colleagues deem the "easiest." Naming Services My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). I've been obsessed with names and what makes them stick before I knew this was even a job. Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember a name. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. Wait till you hear the Taco Belle part. have we met? hey, I'm Katie with the good names FREE DECISION-MAKING TOOL I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about feelings rather than just the product itself. Radley B. I wanted to rebrand my company and needed fresh eyes on my offerings, but I hadn't even allowed myself to thikn about new names. I was most excited about getting reinspired by my business. The name we came up with is such a fun take on what I do, and fits my personality SO well! Alix M. I kept coming up with generic, overused stuff on my own. My process obviously sucked. When I checked our your Instagram and website, I knew I wanted your help. My new name is totally unique and being received so well! It's also been really fun to write copy and play with the concept. Marielle T. Not every name needs a professional. Some just need a really good gpt. The Name•O•Matic is a custom GPT trained on 26+ proprietary naming strategies, 130+ buzzwords to avoid, and enough of my opinions that it thinks just like me! BUY NOW Got the "ick" from your name? Should you or should you not [change your brand name]? That's the question... I'll be the judge of that. TURN IN YOUR WORK What I'm Evaluating The 6 most important criteria 01 Memorability Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else. 02 Linguistics Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you. 03 Meaning & Associations What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget. 04 Messaging Alignment Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain. 05 Market Positioning Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service. 05 Strategic Fit Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot... want to talk options? Let's Play 26 Questions! Of course I named my sales calls. Highly recommend. BOOK A CALL As heard on other people's podcasts! Please enjoy this collection of me yapping about all things naming — why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome. (P.S. I have plenty more topic ideas if you happen to have a podcast.) Analog Intelligence Exercises for Naming by hand, not by machine. A revolutionary brand new antidote (AKA an A-Z Namestorming Guide) to Atrophied Intelligence™ defined as chronically crippled creative thinking due to an over-reliance on AI tools, effectively stunting your namestorming potential. No prescription required! Only $97! BUY NOW!

From the “Hello, my name is…” to the “You’ve probably heard of me,” I help brands build a presence they’re proud of in as few letters as possible. Where big names are built letter by letter. Thank you! Check your email for next steps... While you wait, listen to my 26&thensome Spotify playlist . It's strictly songs that spell things. OR... read a blog, or DM me the worst name you've ever seen "in the wild."

From the “Hello, my name is…” to the “You’ve probably heard of me,” 26andthensome helps brands build a presence they’re proud of in as few letters as possible with brand & product naming services. Your new name is somewhere in here. Trojan Cards Against Humanity Crayola Taylor Swift “Omg you should see your faces!” LESSON 1: Names make us feel things. Let’s get yours right. NAMING SERVICES My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). I've been obsessed with names and what makes them stick before I knew this was even a job. Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember the name. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. SKIP TO THE TACO BELLE PART Hi! I'm Katie Pannell & I'm really good with letters. Analog Intelligence Exercises for Naming by hand, not by machine. A revolutionary brand new antidote (AKA an A-Z Namestorming Guide) to Atrophied Intelligence™ defined as chronically crippled creative thinking due to an over-reliance on AI tools, effectively stunting your namestorming potential. No prescription required! Only $97! BUY NOW! FREE DECISION-MAKING TOOL Sooo... what should I call it!? Arguably, the most exciting and daunting question an entrepreneur can ask themselves. The question that turns an idea from a “someday” into a something. From a " what if? " to a " what's next? " Whether you’re naming a company, course, or recurring hormonal zit, the right name makes all the difference. The competition can't touch you (trademarks are intimidating & very effective!) Different becomes your new default (which is better than "better" according to Sally Hogshead & everyone else.) Your brand design & copy choices practically make themselves (as shown here...) Your story has one helluvan' opening (curiosity converted the cat, ya know?) & everything just *clicks* No pressure, though. It’s just the entire future of your brand resting on a handful of letters... 26 to be exact. Lucky for you, I know my ABCs and exactly how to use ‘em to make names that sound good and sell well so you can become the alpha (*giggle* ) of your industry. SPELL IT OUT FOR ME, KT OMG SOS Being on afirst-name basis with your customers starts with being on a FIRST: NAME basis with me. WORK WITH ME Done-for-you Capital Letters Mark the start of something significant with a Capital Letter. done-with-you Red Letter Day Need a name ASAP? Book a hands-on, half-day naming sprint. decided for you Letter Grades Get my opinion on whether or not your brand name works. Not every name needs a professional. Some just need a really good GPT. The Name•O•Matic is a custom GPT trained on 26+ proprietary naming strategies, 130+ buzzwords to avoid, and enough of my opinions that it thinks just like me! BUY NOW I come highly recommended Katie is a friggin’ creative mastermind! I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us… - Radley Buxton, Stupid Happy Do you believe in magic? You will once you work with Katie. Katie’s naming services feel more like going to a psychic than anything else. She gets to the soul of what you’re naming and delivers something you’d never expect—but somehow, it’s more perfect than anything you could’ve come up with. You don’t just walk away with a sparkly new name—you walk away with clarity, momentum, and a weirdly magical sense that your next chapter has already begun. I’m convinced she’s hiding some kind of witchcraft. - Sophie, WorkShy Studio She came up with a concept that perfectly represents me and exactly what my business is all about. Working with Katie was an absolute GAME changer...She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.” - Kelly Potts As heard on other people's podcasts! Please enjoy this collection of me yapping about all things naming — why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome. (P.S. I have plenty more topic ideas if you happen to have a podcast.)

Learn the ABCs of making a name for yourself - literally - in this 5 day challenge. The ABCs of making a name for yourself - literally. A crash course in the art, science, and strategy of naming your next big thing. Get Schooled POP QUIZ: Have you tried the "clear over clever” advice for naming? How many hours in the past month have you argued with AI over names? Are you thisclose to adding "HAUS" to something just to be done with it? What you’ll learn: 26(&thensome) strategies for coming up with creative, interesting, trademarkable names for just about anything ever Why your business coach is wrong about naming (and what to do instead) The #1 benefit to being the black sheep of your industry The only way you should be using AI for naming (hint: not how you think) How to know if your name is “good” The psychology behind names that sound good and sell well Trends that are already tired and should stop immediately The secret to names that attract high-ticket clients &thensome! The Crash Course Class Schedule Turning ABCs into OMGs Over 5 days, you'll learn the exact framework I use to create brand and product/service names that stick: Day 1: Unlearning First things first - unlearning everything you’ve ever learned about naming in business. Respectfully, those compact lessons in comprehensive, giant courses are usually 8-12 minutes of bad advice by people who’ve never studied naming… We’ll get into why “clear over clever” is terrible advice, what objectively makes a “good” name, and why things like length, domain availability and literal meaning are irrelevant. Day 2: A is for Angle Your first real lesson: strategic positioning. Because if you don't know your angle, you'll end up with a name that sounds like everyone else's. We're getting crystal clear on your messaging and positioning before we even think about naming. What differentiates you from your competitors? What’s your one-liner that says it all? We’ll use all of this to inform your naming criteria. Day 3: B is for Brand ________ Essence. Personality. Voice. Visuals. Getting into the emotional weeds of naming because names are supposed to make us feel things and sometimes we need more than words to describe a feeling. We’ll be making vision boards, talking about tone of voice, humor, personality to ensure your name resonates on both rational and emotional levels. Day 4: C is for Criteria This is how we keep the process strategic—not subjective. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch, etc). Then we’ll talk through how to come up with names that meet them and which “rules” are bendable or breakable. Day 5: D-Day (Decision Day) Put it all together and finally choose a name worth trademarking. Armed with your angle, brand clarity, and criteria, you'll learn exactly how to vet your options. I’ll guide you through a decision-making process that eliminates overwhelm and second-guessing, and give you tips on narrowing down your top contenders. You’ll leave with a shortlist of names, rationale for each choice, and total confidence in your final choice! I brought receipts What Nameless Thing[s] Can I Bring? That group program you've been sitting on That next offer that needs to sound as good as it is Your newsletter that's still called "Weekly Updates" An upcoming podcast or YouTube series The signature framework you're known for Your next course or workshop A lead magnet collecting dust in Canva Your high-ticket offer that needs to sound expensive The low-ticket offer that needs to sound exclusive The challenge that's still untitled Your new service package Basically, anything but I draw the line at naming children. Mostly because I’m very territorial about the names of my own unborn children and I will not suggest them to you under any circumstances because I can’t separate my personal emotional attachments and that’s not good business. Meet Your Naming Expert: Hi, I’m Katie [with the good names] Pannell Yeah, AI can give you 100 name ideas in .3 seconds, but it can also suggest sh*t like 'Innovatrix Solutions' with a straight face… So that’s why you need to get schooled on how to make a name for yourself – literally and figuratively. Over the past 2 years, I’ve named brands, brands, beauty and baby products – and that’s just my B-list! I’ve also taught an abbreviated version of this challenge at least 5x and every time I get feedback like this: Time to get schooled on naming. Register for the Crash Course: JUNE 2025 PREREQUISITES: Something that needs a name Willingness to think outside the bots Verbal contract agreement to not name by committee COURSE MATERIALS & REQUIRED READING: Independent Study Materials provided upon checkout ;) 26&thensome Capital Offenses The Psychology & Linguistics of Naming General Admission General Studies Learn the ABCs of making a name for yourself Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) Investment: $97 Join the Waitlist VIP Honors Program …then turn those ABCs into OMGs. Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) &then some Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class One week 1:1 Voxer access during challenge week for real-time namestorming Investment: $297 Join the Waitlist *Limited class size. Because some lessons are better learned without the entire student body chiming in. General Admission General Studies Learn the ABCs of making a name for yourself Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) Investment: $97 Join the Waitlist VIP Honors Program …then turn those ABCs into OMGs. Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) &then some Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class One week 1:1 Voxer access during challenge week for real-time namestorming Investment: $297 Join the Waitlist *Limited class size. Because some lessons are better learned without the entire student body chiming in. A great name isn't just about what you “like” -- it's about strategy, staying power, and giving your brand room to grow. And that's exactly what you'll learn to create in this challenge. This Is For You If: You’ve tried to come up with a name but you just hate all your options You’d rather invest in getting it right now, than pay for it later You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles Your group chat (love them buuut…) hasn’t been super helpful You want to come up with an overarching brand theme that makes naming everything underneath it WAY EASIER Join the Waitlist

Get "SPELLBOUND" - the on-demand masterclass + custom naming GPT for DIYers who believe in the power of a good name -- and other forms of magic.  Shop INTRODUCING your new favorite toy - The Name•O•Matic The Custom GPT & How-To Tutorial Use the built-in creative brief, 26+ A-Z namestorming strategies, prompts & folllow-up questions to come up with your own names - or let the Name•O•Matic name for you! Then, get my honest feedback on your names with the "gut check" mode. The ABCs of Making a Name for yourself Masterclass "Mandatory" pre req before you start playing with the GPT! Learn the key differences between brand & product naming, why clear > clever is bad advice, and for fun -- how I knew TTPD was a double album based on Taylor's naming conventions. LEARN MORE The Psychology of Naming Bonus Nerd out on WHY certain names work. This guide covers psychology, linguistics, & literary devices. Ever heard of the Bouba-Kiki effect? "Bouba" is obviously round. I'll explain why. Name Change Checklist & Announcement Rules Because sometimes people get so excited about their new name they black out, change their IG handle, and their audience thinks they vanished into the Bermuda Triangle. This checklist & the rules of roll-out avoid all that confusion -- and build hype! I come highly recommended Katie is a friggin’ creative mastermind! I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us… - Radley Buxton, Stupid Happy Do you believe in magic? You will once you work with Katie. Katie’s naming services feel more like going to a psychic than anything else. She gets to the soul of what you’re naming and delivers something you’d never expect—but somehow, it’s more perfect than anything you could’ve come up with. You don’t just walk away with a sparkly new name—you walk away with clarity, momentum, and a weirdly magical sense that your next chapter has already begun. I’m convinced she’s hiding some kind of witchcraft. - Sophie, WorkShy Studio She came up with a concept that perfectly represents me and exactly what my business is all about. Working with Katie was an absolute GAME changer...She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.” - Kelly Potts Naming & Copywriting tools & toys that teach, tease, and talk back. The Drumroller! Launch & easter egg strategy GPT for rolling out a new name or offer a la Taylor Swift. $37 BUY NOW The Name•O•Matic! The custom GPT you want & the naming education you need -- for modern entrepreneurs with no time for bad names. $397 LEARN MORE The Cha-Ching Machine! Basically a collector’s edition GPT trained on 9 years of my copywriting work. $247 BUY NOW Analog Intelligence Exercises for Naming by hand, not by machine. A revolutionary brand new antidote (AKA an A-Z Namestorming Guide) to Atrophied Intelligence™ defined as chronically crippled creative thinking due to an over-reliance on AI tools, effectively stunting your namestorming potential. No prescription required! Only $97! BUY NOW! The "Spell it Out" Section Also known as FAQs What can I use the Name•O•Matic for? Pretty much anything and everything—with a few important exceptions. If it’s something high-visibility, trademark-worthy, or logo-necessary—like a podcast, a signature offer, or your actual business name—please consider hiring me (www.26andthensome.com/naming)for that. There’s so much more strategy involved than just picking a cute name. When we work together 1:1, you get more than my robot can imagine -- brand strategy, creative direction, messaging, taglines, suggested branding, prelim trademark search, etc. This tool is intended to be for the smaller stuff: the ideas you're testing, the things that don't need a legal search or a visual identity (yet). However, I know some people may use it for "bigger" stuff -- just don't say I didn't warn you about possible trademark issues. What can I use the Human Hotline for? LOTS! • Namestorming together in real time • Messaging clarity before you complete your Capital Letters creative brief • Co-creating the creative brief so it feels really, really true to you • Coming up with taglines or your one-liner descriptions • Feedback on your name ideas • Tweaking your GPT inputs to get even better outputs Do I have to have a paid ChatGPT account? Nope! You do not have to have a paid account. However, you might "time out" during your chat and have to wait a few hours if you're on the free version. What's the GPT trained on? • 26 A-Z strategies with explanations, prompts, and examples. • My Capital Offenses (https://www.26andthensome.com/post/house-rules)- these are the high crimes of naming that help you create your criteria. Establishing your criteria keeps you OBJECTIVE instead of naming off feelings which is how we end up with names that would end up on my… • List of 130+ buzzwords that make your name boring, basic, and ignorable • My feedback from my retired Name Drop freebie! • My tone of voice so it's like talking to meeee "KATIE I AM OBSESSED. CAN I BE AN AFFILIATE?!" You wanna Name Drop ME?! *blushes* I can offer you endless gratitude, ideas on how to promote it (maybe even another custom GPT?!) and a commission on every purchase. Sign up to be an affiliate here. (https://katiepannell.thrivecart.com/nameomatic/partner/) What if I don't like what the GPT comes up with? Can I still hire you? OF COURSE. Fill out the contact form. (www.26andthensome.com/contact)I do "on-demand" Voxer sales chats so now is probably a good time for me if it works for you. :)

The greatest hits album of all the brands, beauty, and baby stuff I’ve helped name—plus a few deep cuts I’m still bragging about. Naming Names A small but mighty collection of work that isn't under NDA, in trademark purgatory, or attached to a brand that hasn't launched yet. Naming is never "just" a volume game. (Not if you're doing it right.) Each case study breaks down my full ABC to OMG process, from identity clarity to decision confidence, so when a nosy Jan asks why they changed their name, clients can tell her with total conviction and zero apology. I'll show you the thinking behind the thinking: the parts of the brief that caught my attention, the criteria that drove every decision, and the rationale behind the one. Wanna see? 60+ clients and counting! 100s of names presented 0 ai-generated names name type: brand Flying Colours Creative These names are my name too. name type: podcast Clicks & Giggles name type: newsletter Funnel Cake name type: product name High Proof PR Deck name type: full suite Saucy Mama My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). I've been obsessed with names and what makes them stick before I knew this was even a job. Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember a name. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. Wait till you hear the Taco Belle part. have we met? hey, I'm Katie with the good names There's more where those came from Client Case Studies

NEED A NAME NOW? It's your Red Letter Day. A hands-on, half-day naming sprint for founders who process by talking and decide by doing. Your instincts, my strategies, one very productive day. If I had a dollar for every time I saw a Thread or an IG poll outsourcing naming, I would be retired and SPOILING MYSELF at an estate sale somewhere. I know this part is hard. Naming is a both-sides-of-your-brain thing. I also know that you'll like the name at least 26x better if it's your idea. Or at least, partly. Which is why despite everything in the following paragraph, you're still at it... You've: Made lists, deleted them, made new lists Asked friends, Thriends, and foes (the bots that shant be named) Said a few prospective names out loud and immediately got the "ick." Considered just launching with a generic name and calling this your beta round... Together, we'll nail it. name WHAT YOU'LL GET: Creative Brief 2-3 Conceptual directions prepared in advance and presented to you on our first call 45-minute morning call to establish your X-factor and naming criteria 2 hour independent namestorming time using your... Handy-dandy Analog Intelligence Namestorming Guide with prompts and ideation exercises so you're not starting from scratch (usually sold separately, but included in your RLD!) 90-minute afternoon call to expand on ideas, make your shortlist, and *fingers crossed* DECIDE on a name! AI-generated summary and call recording of both sessions $950 Same day turnaround How it works: MORNING SESSION: Phase I: X-Factor On our 60-minute kickoff call, we'll review your creative brief together & lock in the criteria your name needs to hit. From there, I'll show you 2-3 naming directions worth exploring — these are conceptual territories, not finished names. Before we break, I'll hand over my namestorm guide of strategies, exercises, and resources so you're not staring at a blank page or tempted to flirt with crusty ChatGPT when we go our separate ways. BRAINSTORM BREAK: Phase II: X-ploration We'll take 2 hours to namestorm independently (so we're not just listening to each other breathe over Zoom). You've got the namestorm guide. I've got my process. We go. At this point, NOTHING is bad or wrong. We're going for volume! Words, associations, half-baked ideas, random tangents — all of it counts. The more we have to expand on later, the better. HAVE FUN WITH THIS! AFTERNOON SESSION: Phase III: X-pand & X-out. Show and tell time, baby! Over 90 minutes, we'll share ideas, and build on the best of 'em until we have a pretty hefty list of possibilities. Then we ruthlessly eliminate what doesn't fit the criteria. If we have time to spare, we'll riff on additional names, taglines, and copy that seals the deal. My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). I've been obsessed with names and what makes them stick before I knew this was even a job. Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember a name. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. meet your x-pert. You can call me Katie with the good names. I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about feelings rather than just the product itself. Radley B. I wanted to rebrand my company and needed fresh eyes on my offerings, but I hadn't even allowed myself to thikn about new names. I was most excited about getting reinspired by my business. The name we came up with is such a fun take on what I do, and fits my personality SO well! Alix M. I kept coming up with generic, overused stuff on my own. My process obviously sucked. When I checked our your Instagram and website, I knew I wanted your help. My new name is totally unique and being received so well! It's also been really fun to write copy and play with the concept. Marielle T. This is for you if: You're in the early stages and not ready to invest in a full custom package You're beta testing an idea or concept before going all-in You don't plan to trademark (or haven't decided yet) You want to understand the why behind the name You already have name ideas and want a strategic partner to develop them, not start from scratch You're on a timeline and need to move fast You want the methodology and skills so you can keep naming things yourself down the road Red Letter Day projects *show melissa & testimonial Book your Red Letter Day! Fine print: Before booking, please make sure you can block a full 4.5 hours. Looking for something else? X-PLORE SERVICES Done-for-you Capital Letters done-with-you Letter Grades Do-it-yourself Name•O•Matic want to talk options? Let's Play 26 Questions! Of course I named my sales calls. Highly recommend. BOOK A CALL The "Spell it Out" Section Also known as FAQs What can we name in a Red Letter Day? Offers, courses, memberships, frameworks, podcasts, products, services. Basically anything with a launch date and an identity crisis. If you're wanting us to name your brand in a day though... I'd advise against that. Brand names need more due diligence than a single day allows. Do I have to come up with names? What if I'm not creative? Nope, just ideas! But don't worry, you're not going into this blind. Our first call in the morning establishes a concept and your naming criteria so you'll be brainstorming within those boundaries (which is a lot easier than you think!) You'll get a guided namestorm strategies doc too. Think of it as going down rabbit holes I've already starting digging. All that I ask is that you don't show up empty handed to our afternoon session. The more starting points we have to riff with, the better! What's the difference between this and Capital Letters? Capital Letters is a whole production. Rationale, linguistics, trademark prescreening, domain checks, a revision round, a presentation -- the whole nine. Red Letter Day is a done-in-a-day VIP sprint situation. Names and nothing else. HOWEVER - I've NEVER done a session where we didn't have time to ideate "extras" like taglines, messaging, etc. If time allows, we can do a lot of the same prescreening and domain checking stuff in real time too, it's just not baked into the offer. What happens if I love a name but it's already taken? Since we don't do any screening on this call (unless time allows) you won't know until after. So, if you run it and hit a wall, we can book a follow-up sprint at half price. Your X-Factor is already done, so we're just exploring more rabbit holes, which means it's a much shorter dig the second time around. What if we don't land on a name by end of day? If we get to the end of the afternoon and nothing has fully clicked, you're not leaving empty-handed. You'll have your X-Factor, a concept/theme, a namestorming guide, and a pretty lengthy shortlist of names you can run with, sleep on, or spin off of. The name is the goal, not the guarantee. If you need a guarantee, Capital Letters has your name on (and in?) it. What if I can't commit to two calls in one day? Red Letter Day is a co-working, guided half-day naming sprint. Participation is required. It works becuase we're building your name in real time, which means you walk away feeling more connected to because you helped create it. That said, this only works if you protect your time. Before you book, make sure you can block 4.5 hours without interruption. And for what it's worth: an afternoon to do nothing but brainstorm, play with words, and get creatively weird in your business is the BEST?!?!