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Ready to hire a naming expert? Let's talk about what you're building and find the name that makes it click. I think the words you’re looking for are: “Okay Katie, let’s talk letters – ASAP” I know my ABCs and exactly how to use ‘em: → To make you the alpha (*giggle*) of your industry → To steer you straight when you think you’re SOL → To turn what you’re called into what you’re known for I’m ready to bring my A-game (& 25 other letters, &thensome…) Fine print: How do you feel about instant gratification? I do asynchronous “sales calls” via Voxer, and they start as soon as you click “SEND*” *Tuesday-Thursday 10am-4pm EST anyway. P.S. For podcast interview requests (when & where--I’m in), guest education, or affiliate opportunities, skip the form-alities & just shoot me an email: katie@26andthensome.com Now booking May +June! I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about feelings rather than just the product itself. Radley B. I wanted to rebrand my company and needed fresh eyes on my offerings, but I hadn't even allowed myself to thikn about new names. I was most excited about getting reinspired by my business. The name we came up with is such a fun take on what I do, and fits my personality SO well! Alix M. I kept coming up with generic, overused stuff on my own. My process obviously sucked. When I checked our your Instagram and website, I knew I wanted your help. My new name is totally unique and being received so well! It's also been really fun to write copy and play with the concept. Marielle T. The "Spell it Out" Section Also known as FAQs How far in advance should I reach out? As soon as you know you need a name! I typically book 1-2 months in advance for full service naming projects. If you are working on a tight timeline, we can do it together in a "Red Letter Day!" though. Those I can typically accommodate within a couple weeks. Same with the Letter Grades name analysis. Much quicker turnaround time for those services. Or, if you don't want to wait on me at all - check out the Name•O•Matic! Do you offer payment plans? I do for either Capital Letters tier, and they’re very flexible! I don't offer payment plans for the VIP day service or name analysis. Do you also design brands once you name them? Does this question mean you think I should? If so, color me FLATTERED. I don't offer branding, but I do know a lot of very talented brand designers that always do my names justice. Always happy to make an introduction! Can I hire you to write the copy for my brand/product after we’ve named it? You sure can! Copy projects are quoted separately, or you can keep me on a "First Name Basis" retainer for $2500/month. Can you guarantee the names you suggest are trademarkable? Nope. I cannot. I always, always, always recommend working with a trademark attorney to be sure you have FULL clearance. But what about the “Asterisk” add-on?! Knew that was coming – I use a 3rd party service to run clearance on names I suggest, but that’s still not a substitute for an actual attorney.

Already have a name? Get a brand name analysis that tells you exactly what's working, what isn't, and what to do about it. Got the "ick" from your name? Should you or should you not [change your brand name]? That's the question... I'll be the judge of that. TURN IN YOUR WORK Letter Grades An in-depth name analysis that gives you an objective verdict on whether your name is working, whether it fits where your brand is going, and whether the "ick" you're feeling is a sign worth listening to — or if you're probably just luteal and you'll love your name again next week. Your Report Card WHAT YOU'LL GET: A Letter grade + verdict Naming Style framing to establish what kind of name you're working with before anything gets "graded." Analysis across 6 criteria: Linguistics, Memorability, Meaning & Associations, Messaging Alignment, Market Positioning, and Strategic Fit. Competitive Matrix plotting your name against 3-4 competitors so you can see exactly where you sit in your market. Self-assessment questions so you can confidently make the right call. The Grading breakdown: Passing grades, A & B, will get messaging recommendations that support the name, tagline directions that make it land harder, or if it's a new name, a rollout checklist so you can stop second-guessing and start building. Class dismissed. C students -- well, the jury's still out. You'll get three alternative name concepts to hold yours up against. Concepts are directions, not actual names. If your name still wins after seeing alternate realities, you'll finally know why. If it doesn't, you'll know exactly where to go instead. Failing grades, D & F, can apply this investment toward any naming service. Because the only thing worse than a bad name is building an entire brand around one. $500 7-10 day turnaround TURN YOUR WORK IN you can call me katie with the good names No one is thinking about your name as hard as I am. I've spent six years studying the psychology of naming, linguistics, and literary devices. I know exactly what I'm looking for. In 80+ name analyses, the same issues keep showing up: names that blend into the competition, names that box you in before you've had a chance to grow... and a secret third thing I'll keep to myself until I'm in your report. What I'm Evaluating The 6 most important criteria 01 Memorability Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else. 02 Linguistics Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you. 03 Meaning & Associations What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget. 04 Messaging Alignment Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain. 05 Market Positioning Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service. 06 Strategic Fit Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot... This Is For You If: You’ve tried to come up with a name but you just hate all your options You’d rather invest in getting it right now, than pay for it later You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles Your group chat (love them buuut…) hasn’t been super helpful You want to come up with an overarching brand theme that makes naming everything underneath it WAY EASIER Want to see what an A+ looks like? Read this Name Drop feature: Paper Napkin COLOR ME CURIOUS Disclaimer: Name Drop is a retired free feedback service so this is not a complete example. But you get the gist... I've done this a few* times... *80 times, actually. All those "name drops" count. The "Spell it Out" Section Also known as FAQs Wait... what happened to "Name Drop"? Is this that, but not free anymore? Name Drop was a freebie where you submitted your name and I gave you a gut reaction. It was supposed to be quick. It was never quick. Turns out I am physically incapable of giving a surface-level opinion on a name, so what started as a few-lines response kept becoming full consulting sessions. For free. Letter Grades is the official, paid, properly structured version of what I was doing anyway. What if I get a "bad" grade? Good news! You can apply your Letter Grades investment to any of my service offerings. That includes: a done-with-you Red Letter Day, or the DFY Capital Letters tier of your choice. What if I get a "passing" grade, and still don't like my name? GOLD STAR for being honest with yourself! If you just know your name isn't right for you, EVEN IF it objectively works -- you can still apply your investment to any naming service. How long does it take to get my "report card"? About 7-10 days from the date I receive your completed onboarding form. I'll confirm your specific turnaround in the email I send when your form comes through.

Real name critiques made public for educational purposes… and definitely not because I’m tired of explaining that “Haus” is dated. fast, free, unfiltered feedback on your name idea Smash or Pass Might I suggest a hot shower, hot coffee, and a fresh napkin for namestorming purposes? GET FEEDBACK K K K K * Hello, my name is: Katie [with the good names] Pannell The “with the good names” is silent, but implied. As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for. I’ve named brands, bands, baby and beauty products – and that’s just my B-list! I don't have to tell you how important First Impressions are... You're going to say your brand/product name, spell it, and hear it constantly. In your intros. In your inbox. In your dreams or -- your nightmares. Our Features This is the space to introduce the Features section. Use this space to highlight your unique aspects and to present specific credentials, benefits or special features you offer. Explore Feature Title Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background. Feature Title Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background. Feature Title Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background. How this works: Step 1: Submit Fill out the form where you can drop it like it's hot (or not). You'll also get the form via email in case you need a minute (or a meltdown). Step 2: Sweat Sit on the edge of your seat for a few days. I send feedback out on Thursdays. Don't worry, while you wait - I have plenty of things for you to read, listen to, or do to keep you distracted. Step 3: Start Start using your great name best case scenario) or start over. If my feedback sparks a whole new name idea, you'll be able to resubmit new ideas. GET FEEDBACK & if you're not convinced of your name -- here's a list of reasons you should run it by me: You used AI, and it kept giving you bad alliterative options. You're worried about trademark availability. You want the name to sound bold & original, but you're worried people won't "get it," so now you're stuck between boring and try-hard. The longer you stare at your options, the worse they all sound. You needed a name yesterday, your whole launch is waiting on it (no pressure! 😬) & if you get this wrong you'll probably want to rebrand again in 6 months... My turn to Name Drop. The "Spell it Out" Section Also known as FAQs What kind of name can I submit? Business names. Podcast names. Products. Services. Sourdough starters. If you're going to make a logo for it, or refer to the thing by name often, go ahead & drop it! Can I submit more than one? *Sigh* Name Drop is a free service that requires me to respond to every single submission manually. I LOVE this about it, but also, please don't abuse it (me) lol. Submit the ONE name you're most excited about (or on the fence about) for ONE thing. If you really need me to validate MULTIPLE names, you can just get my GPT and use the "gut check" feature -- it's programmed with actual Name Drop feedback. You're not going to share it, right? Your name is safe with me! I won't share it publicly, but I do use my Name Drop feedback to train my custom naming GPT. There is NO way for GPT users to access its knowledge base though. In the event that I share our exchange as a teaching moment or example of what someone could expect feedback wise, I will *NEVER* share your name idea or your actual name. I'll blur all those parts out. Promise! Also, I don't share your actual name with my GPT either. Just my feedback on your name idea. What if I don't like your feedback? That's okay! Naming is part art, part science and part strategy. Which means, it's only subjective up to a point. Of course, I want you to "like" your name, but also, you'll like it more when it meets objective criteria that make it undeniably GOOD. Name Drop is a free, fast game of gut instinct and first-impressions. It's NOT a full naming project where I get all up in your brand's business. If you want that however -- the strategy, the context, the custom naming -- pass GO and book an IDK or TBD package. ;) How soon will you get back to me? I try to get through my stack every Thursday. Sometimes, that's easier said than done but I will ALWAYS get back to you! WHY IS THIS FREE?!? Crazy, isn't it? I've given FREE thoughtful feedback to 76 (& counting) business owners but as demand increase for my 1:1 services, and as I roll out new offers -- it's getting harder and harder to keep up with demand for this free service. So this little Name Drop that should [be a paid offer] is turning into something new in Q2. Submit now, or it'll cost ya ;)

From the “Hello, my name is…” to the “You’ve probably heard of me,” I help brands build a presence they’re proud of in as few letters as possible. S'okay, I get it! You've temporarily opted out. I'll still be emailing you on Thursday -- dot.dot.dot. day. You won't be getting emails about this launch though. I have to ask: are you always this good with boundary setting?

First Name Basis For agencies who know when to call in the big guns. (Hi. I'm the big guns.) Sometimes, you just need to call in the big guns. That's me. I'm the big guns. Some naming projects just need another namestormer. You know it, I know it, and honestly your client will respect you more for knowing when to call backup. Bring me in when you've hit a wall, don't have capacity or even if you just can't be bothered to spend another minute circling the same concepts and words. You give me the brief, the context, the stuff the client said and the stuff they didn't — we get on a call, talk through the gaps, and then I go do my thing. I come back with names and rationale you can take straight to the client. Call me when: You've presented two rounds and nothing is landing The project is outside your usual naming sweet spot Your team is at capacity and the deadline isn't moving You know the current name won't survive — but you need options before you say that out loud You need a specialist in the room to add weight to the recommendation What's included What you bring: A completed naming brief Brand positioning & tone Competitive context Client naming preferences, constraints & hard nos Anything they said or didn't say that feels relevant What you get: A break ...&thensome: 8 developed name candidates delivered via Google Docs with written rationale for each A name brainstorm call with me to refine & expand on above names and narratives Presentation-ready deliverable One round of refinement post-client presentation Want me to "meet the parents ?" Think things could be pretty serious, and want to formally introduce me to your (our) client? Great! Dads love me. This upgrade includes: Creative brief provided by me Competitor "namescape" & industry trend analysis Naming strategy & criteria call hosted by me I'll join you as co-host for the presentation! One small thing: I'll be signing my work. AKA this project is going in my portfolio. Inquire for pricing 50% deposit to start, 50% on delivery. Timeline and availability confirmed at inquiry. INQUIRE NOW you can call me katie with the good names Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Introduce yourself! The "Spell it Out" Section Also known as FAQs What's do you need from us to get started? Answer here. What I'm Evaluating The 6 most important criteria 01 Memorability Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else. 02 Linguistics Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you. 03 Meaning & Associations What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget. 04 Messaging Alignment Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain. 05 Market Positioning Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service. 05 Strategic Fit Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot...

Get "SPELLBOUND" - the on-demand masterclass + custom naming GPT for DIYers who believe in the power of a good name -- and other forms of magic.  What you're really here for: The Name•O•Matic The ONLY custom naming GPT in existence. The Custom GPT & How-To Tutorial Use the built-in creative brief, 26+ A-Z namestorming strategies, prompts & folllow-up questions to come up with your own names - or let the Name•O•Matic name for you! Then, get my honest feedback on your names with the "gut check" mode. The ABCs of Making a Name for yourself Masterclass "Mandatory" pre req before you start playing with the GPT! Learn the key differences between brand & product naming, why clear > clever is bad advice, and for fun -- how I knew TTPD was a double album based on Taylor's naming conventions. GET IT 30% OFF! The Psychology of Naming Bonus Nerd out on WHY certain names work. This guide covers psychology, linguistics, & literary devices. Ever heard of the Bouba-Kiki effect? "Bouba" is obviously round. I'll explain why. Name Change Checklist & Announcement Rules Because sometimes people get so excited about their new name they black out, change their IG handle, and their audience thinks they vanished into the Bermuda Triangle. This checklist & the rules of roll-out avoid all that confusion -- and build hype! Naming & Copywriting tools & toys that teach, tease, and talk back. Forward Thinking A guide & worksheet on coming up with a newsletter name that warrants a cult following and doubles as your content strategy. $26 BUY NOW The Name•O•Matic! The custom GPT you want & the naming education you need -- for modern entrepreneurs with no time for bad names. $208 LEARN MORE The Cha-Ching Machine! Basically a collector’s edition GPT trained on 8 years of my copywriting work. $173 BUY NOW The Drumroller! Launch & easter egg strategy GPT for rolling out a new name or offer a la Taylor Swift. $47 BUY NOW Preorder the Taglines & Messaging GPT To finish the story your new name started. DROPPING DECEMBER. $103 PRE-ORDER The ABCs of making a name for yourself– literally. Take the "You Name It" Challenge - A 5-day crash course in the art, science, and strategy of naming your next big thing. * K K K K Hello, my name is: Katie with the good names The “with the good names” is silent, but implied. As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for. For the past 8 years, I’ve worked as a copywriter and have built a reputation for words that are just as clever as they are effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again. And in the last 2 years since founding 26&thensome, I’ve named brands, bands, baby and beauty products – and that’s just my B-list! The "Spell it Out" Section Also known as FAQs What can I use the Name•O•Matic for? Pretty much anything and everything—with a few important exceptions. If it’s something high-visibility, trademark-worthy, or logo-necessary—like a podcast, a signature offer, or your actual business name—please consider hiring me for that. There’s so much more strategy involved than just picking a cute name. When we work together 1:1, you get more than my robot can imagine -- brand strategy, creative direction, messaging, taglines, suggested branding, prelim trademark search, etc. This tool is intended to be for the smaller stuff: the ideas you're testing, the things that don't need a legal search or a visual identity (yet). However, I know some people may use it for "bigger" stuff -- just don't say I didn't warn you about possible trademark issues. What can I use the Human Hotline for? LOTS! Namestorming together in real time Messaging clarity before you complete your Capital Letters creative brief Co-creating the creative brief so it feels really, really true to you Coming up with taglines or your one-liner descriptions Feedback on your name ideas Tweaking your GPT inputs to get even better outputs Do I have to have a paid ChatGPT account? Nope! You do not have to have a paid account. However, you might "time out" during your chat and have to wait a few hours if you're on the free version. What's the GPT trained on? 26 A-Z strategies with explanations, prompts, and examples. My Capital Offenses - these are the high crimes of naming that help you create your criteria. Establishing your criteria keeps you OBJECTIVE instead of naming off feelings which is how we end up with names that would end up on my… List of 130+ buzzwords that make your name boring, basic, and ignorable My feedback from my retired Name Drop freebie! My tone of voice so it's like talking to meeee "KATIE I AM OBSESSED. CAN I BE AN AFFILIATE?!" You wanna Name Drop ME?! *blushes* I can offer you endless gratitude, ideas on how to promote it (maybe even another custom GPT?!) and a commission on every purchase. Sign up to be an affiliate here. What if I don't like what the GPT comes up with? Can I still hire you? OF COURSE. Fill out the contact form. I do "on-demand" Voxer sales chats so now is probably a good time for me if it works for you. :) everything 30% off XYZ Sale! end of the year, end of the alphab... you get it. Use code XYZ to save 30% Now through Cyber Monday

Brand naming expert Katie Pannell is a seasoned pro at naming everything from businesses to products to brands to babies - and that's not even the half of it. The most powerful marketing tool you have is what people call you. Trojan Cards Against Humanity Crayola Taylor Swift “Omg you should see your faces!” LESSON 1: Names make us feel things. Let’s get yours right. NAMING SERVICES My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). I've been obsessed with names and what makes them stick before I knew this was even a job. Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember the name. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. SKIP TO THE TACO BELLE PART Hi! I'm Katie Pannell & I'm really good with letters. Analog Intelligence Exercises for Naming by hand, not by machine. A revolutionary brand new antidote (AKA an A-Z Namestorming Guide) to Atrophied Intelligence™ defined as chronically crippled creative thinking due to an over-reliance on AI tools, effectively stunting your namestorming potential. No prescription required! Only $97! BUY NOW! Sooo... what should I call it!? Arguably, the most exciting and daunting question an entrepreneur can ask themselves. The question that turns an idea from a “someday” into a something. From a " what if? " to a " what's next? " Whether you’re naming a company, course, or recurring hormonal zit, the right name makes all the difference. The competition can't touch you (trademarks are intimidating & very effective!) Different becomes your new default (which is better than "better" according to Sally Hogshead & everyone else.) Your brand design & copy choices practically make themselves (as shown here...) Your story has one helluvan' opening (curiosity converted the cat, ya know?) & everything just *clicks* No pressure, though. It’s just the entire future of your brand resting on a handful of letters... 26 to be exact. Lucky for you, I know my ABCs and exactly how to use ‘em to make names that sound good and sell well so you can become the alpha (*giggle* ) of your industry. SPELL IT OUT FOR ME, KT OMG SOS Being on afirst-name basis with your customers starts with being on a FIRST: NAME basis with me. WORK WITH ME Done-for-you Capital Letters Mark the start of something significant with a Capital Letter. done-with-you Red Letter Day Need a name ASAP? Book a hands-on, half-day naming sprint. decided for you Letter Grades Get my opinion on whether or not your brand name works. Not every name needs a professional. Some just need a really good GPT. The Name•O•Matic is a custom GPT trained on 26+ proprietary naming strategies, 130+ buzzwords to avoid, and enough of my opinions that it thinks just like me! BUY NOW I come highly recommended Katie is a friggin’ creative mastermind! I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us… - Radley Buxton, Stupid Happy Do you believe in magic? You will once you work with Katie. Katie’s naming services feel more like going to a psychic than anything else. She gets to the soul of what you’re naming and delivers something you’d never expect—but somehow, it’s more perfect than anything you could’ve come up with. You don’t just walk away with a sparkly new name—you walk away with clarity, momentum, and a weirdly magical sense that your next chapter has already begun. I’m convinced she’s hiding some kind of witchcraft. - Sophie, WorkShy Studio She came up with a concept that perfectly represents me and exactly what my business is all about. Working with Katie was an absolute GAME changer...She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.” - Kelly Potts As heard on other people's podcasts! Please enjoy this collection of me yapping about all things naming — why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome. (P.S. I have plenty more topic ideas if you happen to have a podcast.)

Learn the ABCs of making a name for yourself - literally - in this 5 day challenge. The ABCs of making a name for yourself - literally. A crash course in the art, science, and strategy of naming your next big thing. Get Schooled POP QUIZ: Have you tried the "clear over clever” advice for naming? How many hours in the past month have you argued with AI over names? Are you thisclose to adding "HAUS" to something just to be done with it? What you’ll learn: 26(&thensome) strategies for coming up with creative, interesting, trademarkable names for just about anything ever Why your business coach is wrong about naming (and what to do instead) The #1 benefit to being the black sheep of your industry The only way you should be using AI for naming (hint: not how you think) How to know if your name is “good” The psychology behind names that sound good and sell well Trends that are already tired and should stop immediately The secret to names that attract high-ticket clients &thensome! The Crash Course Class Schedule Turning ABCs into OMGs Over 5 days, you'll learn the exact framework I use to create brand and product/service names that stick: Day 1: Unlearning First things first - unlearning everything you’ve ever learned about naming in business. Respectfully, those compact lessons in comprehensive, giant courses are usually 8-12 minutes of bad advice by people who’ve never studied naming… We’ll get into why “clear over clever” is terrible advice, what objectively makes a “good” name, and why things like length, domain availability and literal meaning are irrelevant. Day 2: A is for Angle Your first real lesson: strategic positioning. Because if you don't know your angle, you'll end up with a name that sounds like everyone else's. We're getting crystal clear on your messaging and positioning before we even think about naming. What differentiates you from your competitors? What’s your one-liner that says it all? We’ll use all of this to inform your naming criteria. Day 3: B is for Brand ________ Essence. Personality. Voice. Visuals. Getting into the emotional weeds of naming because names are supposed to make us feel things and sometimes we need more than words to describe a feeling. We’ll be making vision boards, talking about tone of voice, humor, personality to ensure your name resonates on both rational and emotional levels. Day 4: C is for Criteria This is how we keep the process strategic—not subjective. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch, etc). Then we’ll talk through how to come up with names that meet them and which “rules” are bendable or breakable. Day 5: D-Day (Decision Day) Put it all together and finally choose a name worth trademarking. Armed with your angle, brand clarity, and criteria, you'll learn exactly how to vet your options. I’ll guide you through a decision-making process that eliminates overwhelm and second-guessing, and give you tips on narrowing down your top contenders. You’ll leave with a shortlist of names, rationale for each choice, and total confidence in your final choice! I brought receipts What Nameless Thing[s] Can I Bring? That group program you've been sitting on That next offer that needs to sound as good as it is Your newsletter that's still called "Weekly Updates" An upcoming podcast or YouTube series The signature framework you're known for Your next course or workshop A lead magnet collecting dust in Canva Your high-ticket offer that needs to sound expensive The low-ticket offer that needs to sound exclusive The challenge that's still untitled Your new service package Basically, anything but I draw the line at naming children. Mostly because I’m very territorial about the names of my own unborn children and I will not suggest them to you under any circumstances because I can’t separate my personal emotional attachments and that’s not good business. Meet Your Naming Expert: Hi, I’m Katie [with the good names] Pannell Yeah, AI can give you 100 name ideas in .3 seconds, but it can also suggest sh*t like 'Innovatrix Solutions' with a straight face… So that’s why you need to get schooled on how to make a name for yourself – literally and figuratively. Over the past 2 years, I’ve named brands, brands, beauty and baby products – and that’s just my B-list! I’ve also taught an abbreviated version of this challenge at least 5x and every time I get feedback like this: Time to get schooled on naming. Register for the Crash Course: JUNE 2025 PREREQUISITES: Something that needs a name Willingness to think outside the bots Verbal contract agreement to not name by committee COURSE MATERIALS & REQUIRED READING: Independent Study Materials provided upon checkout ;) 26&thensome Capital Offenses The Psychology & Linguistics of Naming General Admission General Studies Learn the ABCs of making a name for yourself Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) Investment: $97 Join the Waitlist VIP Honors Program …then turn those ABCs into OMGs. Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) &then some Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class One week 1:1 Voxer access during challenge week for real-time namestorming Investment: $297 Join the Waitlist *Limited class size. Because some lessons are better learned without the entire student body chiming in. General Admission General Studies Learn the ABCs of making a name for yourself Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) Investment: $97 Join the Waitlist VIP Honors Program …then turn those ABCs into OMGs. Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) &then some Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class One week 1:1 Voxer access during challenge week for real-time namestorming Investment: $297 Join the Waitlist *Limited class size. Because some lessons are better learned without the entire student body chiming in. A great name isn't just about what you “like” -- it's about strategy, staying power, and giving your brand room to grow. And that's exactly what you'll learn to create in this challenge. This Is For You If: You’ve tried to come up with a name but you just hate all your options You’d rather invest in getting it right now, than pay for it later You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles Your group chat (love them buuut…) hasn’t been super helpful You want to come up with an overarching brand theme that makes naming everything underneath it WAY EASIER Join the Waitlist

Call it copy editing. Call it zhuzhng or, "punching up," just don’t call it “good enough.” Congrats! You found my FOMO page! FOMO/ˈfōmō/ noun Fear of missing out on fun copywriting projects. …I don’t remember exactly, but I swear your copy winked at me and whispered, “Fix me.” Then, I got emotionally involved, weak in the knees, blacked out, and made this page. Cover Your AI. Cover Your Agency. Cover Your Ass. We're all grown ups here. I know you're using AI. Or passing the buck to someone else who is. But are you (or they?) prompting it right? Is it trained on your voice? How effective are you at beating it into submission? Does it know you don't like violent expressions like that? How much does it (do you...) know about your brand voice? Because here's the thing—I'm good at this. I know what I’m doing. I'm brand voice certified, and have been putting better words in brands' mouths for 9+ years...and I still end up editing 75% or more of what AI gives me. Is that because I'm really anal about it? Maybe. But isn't that *exactly* what you need? Call it editing, “zhuzhing,” punching up — or we can call it what it really is — damage control. For when AI saved you time but sacrificed literally everything else. For when your external agency or internal team says “we nailed it, ” and your gut says “…did they?” For when you know it could be better—but you’re too tired (or too nice) to say so out loud. Can I keep you, KT? What I can EDIT for you: Website Copy — Homepages, sales pages, landing pages, PDPs, FAQs, CTAs, microcopy, and even your 404 page. Esp your 404 page. Email Sequences — Abandoned carts, launches, welcome flows, nurture, post-purchase, and the one you wrote in a rage and never sent. Ecom "Stuff" — Inserts, packaging that needs a punch, SMS campaigns. Brand Voice Guides — Optional but highly recommended. Blogs — Yes, those are still "a thing" and very important. Bios & PR Copy — Founder bios, team intros, elevator pitches, press quotes, and one-liners that make people care Internal Docs & Brand Collateral — Decks, call scripts, etc. Trusted by: Copywriting Project Rate INQUIRE FOR A QUOTE If you just need one thing (or a few) written from scratch, I’ll quote based on the scope and turnaround time required. *Brands typically invest $6k+ for website copy depending on number of pages. I need a quote! The CYA Retainer $2000/month (3 month minimum) For brands that always have something in the queue. The CYA Retainer gives you: Priority (first dibs & faster turnaround) Slack access Me, as your unofficial official Copy Chief: overseeing, improving, and polishing every word of every thing before it sees the light of day Can I keep you, KT? Katie took an existing sales page and polished the heck out of it. She added engaging and funny-as-hell headlines that definitely stopped the scroll while helping potential customers get the information they needed to make the best decision. I write copy all day, every day but it's nice to know there's someone you can trust when your creative juices feel zapped. Thanks to Katie's help, this sales page has brought in $257K in revenue. That's a HUGE ROI! Marisa Corcoran Every time I go in to review emails, I’m like “did I write this?” I’m always so amazed that Katie writes something that sounds like what I’d say, better than how I’d say it. It’s like she lives in my head and I’m really grateful because she’s able to write exactly what is in my head, but more eloquently. Megan Hansen I immediately loved her style. I was so stoked to finally find a writer who was funny, witty and able to write in my weird + playful voice! She really brought a fun, easy confidence to my current voice. Katie is the grandma’s tits! Angie Lee CYA is for: Founders who hate confrontation but hate their copy more Teams who keep rewriting their agency’s work Agencies who secretly need a better writer on speed dial And anyone whose AI writes faster than it thinks (bless its heart) The "Spell it Out" Section Also known as FAQs What counts as "edits"? Pulled this legalese from my contract so you know I'm serious: Edits can include the following components: Grammatical changes, stylistic voice/tone corrections to better-fit Client, typo corrections, paragraph ordering or restructuring and/or minor sentence structure improvements. Changes in core message or positioning modifications do not qualify as edits. If you think you need messaging/positioning help prior to booking the CYA service, just let a gal know. What won't you edit? I actually have a rare condition where I my fingers fall off when I'm asked to edit social media captions. (I know, so weird.) So, doctors advise I stay away from that at all costs. It doesn't happen with most other things, but I always suggest running your idea by me first. I'll do a gut check, muscle test the material, and let you know if my fingers are up for it. What's your turnaround time? Complicated? If I’m on retainer, it’s fast. Like, fast fast. 2-3ish business days depending on the scope/length of the piece. If you hire me on a per project basis, it also depends on the scope, and my workload, but 1-2 weeks is typical. Unless you're not mad about rush fees. A rush fee ($150) helps you skip the line. Do I get a round of edits after your edits? Yeah, one round of light revisions is included—assuming you don’t rewrite the whole thing after I touch it. What exactly do I get with the retainer? 3 months of me at your beck and copy call. I'm basically your on-call Copy Chief. I'll write from scratch, edit your AI/rough drafts, ideate with you in Slack, and make sure everything looks/sounds great before you hit publish. Can we keep this arrangement on the DL? I don't want to offend my team or agency... That’s the job, isn’t it? I put better words in brands’ mouths, and they get all the glory. Actual answer though: you don't have to tell them, and I don't *have to* tag you in the before/after case study but I'd like to. If you'll allow me. This is usually how it works with internal teams and external agencies though: “Thanks guys! You nailed it again!” (Then you just make a copy of the doc, drop it into our Slack channel and say “It needs…”) Mums the word. Until the case study drops. Is there a limit on what you'll on retainer? Great question — I’m so glad I thought to ask it. ;) There’s no technical limit, but if I had to put a number on it? Around 15 hours a month feels right. (Which is still almost always a major savings from per project quotes!) How retainers work is, you assign me the project, I give you estimate on how long it'll take me, I do it, and send it your way. Then, you gimme another project. Rinse and repeat for 3 months. If ever the tasks stretch beyond what comfortably fits within my capacity for the month, I’ll give you a heads-up so we can pause, prioritize, or move projects to the following month.

404 error The page with no name. I was hoping you’d find it. *cracks knuckles* Step 1: Namestorm At this phase, NO idea is a bad idea. This is about getting out of your head and just starting. Here’s my list of names for a 404 page: Whoops! I Did It Again 404get About It The Naming Hall of Shame Untitled [Insert Something Good Here] The One That Got Away The Bermuda URL How to Lose a Page in 10 Clicks A Series of Unfortunate Clicks Error: On the Side of Caution Nameless & Afraid Nothing to See Here The Nameless Wonder The Page with No Name Step 2: Kill your Darlings I know some of these just don’t land. Whoops! I Did It Again Sounds like an email subject line 404get About It: Dad humor. Too punny. The Naming Hall of Shame Reminiscent of sports ball. Untitled Unoriginal. Doesn’t sound like a name, more like the “stock” placeholder name for when you create a new web page anyway. Genuinely looks like I forgot to name it. [Insert Something Good Here] See above. The One That Got Away The Bermuda URL Only makes sense if you’re familiar with the Bermuda Triangle. Who isn’t? But still… not gonna take the risk. How to Lose a Page in 10 Clicks A Series of Unfortunate Clicks Error: On the Side of Caution To “err” on the side of anything sounds Shakespearean. Nameless & Afraid Nothing to See Here The Nameless Wonder The Page with No Name Step 3: Snatch up the domain for Nameless & Afraid because it’s hilarious. Think you can do better? Drop your best name idea. If it’s good, I’ll pretend I thought of it first. (Kidding. Maybe.) Actually, why don’t you go ahead and submit *ANY* name you’re thinking of, and I’ll give you feedback. Drop Your Name