Of course I named my sales calls
Of course I named my sales calls
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you can call me
katie with the good names
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Change the text and add your own content, including any information that is relevant to share.
This is a paragraph where you can include any information you’d like. It’s an opportunity to tell a story about the company.
Describe a feature you’d like to share about this company or highlight a particular service it offers.
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$199
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a little note
*
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This is for you if...
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This is not for you if...
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This is for you if...
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This is not for you if...
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Add a Subtitle
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A great headline will go here.
This is the space to introduce the team and what makes it special. Describe the team culture and work philosophy. To help site visitors connect with the team, add details about team members’ experience and skills.
Done-for-you
Capital Letters
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Mark the start of something significant with a Capital Letter. *Best choice for new brands or total rebrands.
done-with-you
Red Letter Day
So popular I'm bringing ...
decided for you
Letter Grades
Get my professional opinion on whether or not your current brand name is working for you.
The ABC to OMG Method
Identity Clarity & Concepting
SURPRISE - Naming is identity work disguised as branding work. So first we have to be certain about your brand's direction. Then, I find a through line in your messaging to develop a core concept. I call this conceptual positioning and it drives the rest of the process. Buh-bye brand ambiguity.
Naming Criteria & Preferences
This is the part where I analyze the patterns in your naming preferences, figure out what you're drawn to and why you have SUCH a visceral reaction to certain names. (Everyone does.) This is THE most important part because it keeps us OBJECTIVE when evaluating the shortlist.
The Volume Game
Now that we know what's on and off the table, it's name generation time. There will be dozens you won't see... I aim for volume knowing most won't make it through trademark prescreening and/or your criteria. The deep cut is the hardest, saddest part of the process.
Decision Confidence
After pitching hundreds of names, I know that how you make decisions matters as much as what you're deciding. Some people need space to sit with it, sleep on it. Others need someone to just tell them which one. I'll figure out which one you are and show up accordingly.
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Hey, I'm KTP!
The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101).
Brand names cycle through trends too, and I'd be honored to help you avoid them so your name can actually stand out and not get shortened to whatever your friends, clients and colleagues deem the "easiest."
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have we met? hey, I'm
Katie with the good names
My friends call my "KTP."
The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT."
I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s.
Which is why now, I help brands avoid the same fate by coming up with ownable, unforgettable, creative names.
Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room.
I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'.
And that's just my B-list.
FREE DECISION-MAKING TOOL
I loved our original name, but we couldn’t get trademarks, so I knew I needed help.
The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about feelings rather than just the product itself.
Radley B.
I wanted to rebrand my company and needed fresh eyes on my offerings, but I hadn't even allowed myself to thikn about new names. I was most excited about getting reinspired by my business. The name we came up with is such a fun take on what I do, and fits my personality SO well!
Alix M.
I kept coming up with generic, overused stuff on my own. My process obviously sucked. When I checked our your Instagram and website, I knew I wanted your help. My new name is totally unique and being received so well! It's also been really fun to write copy and play with the concept.
Marielle T.
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What I'm Evaluating
The 6 most important criteria
01
Memorability
Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else.
02
Linguistics
Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you.
03
Meaning & Associations
What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget.
04
Messaging Alignment
Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain.
05
Market Positioning
Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service.
05
Strategic Fit
Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot...
want to talk options?
Let's Play
26 Questions!
Of course I named my sales calls. Highly recommend.
As heard on other people's podcasts!
Please enjoy this collection of me yapping about all things naming —
why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome.
(P.S. I have plenty more topic ideas if you happen to have a podcast.)
Analog Intelligence
Exercises for Naming by hand, not by machine.
A revolutionary brand new antidote (AKA an A-Z Namestorming Guide) to Atrophied Intelligence™ defined as chronically crippled creative thinking due to an over-reliance on AI tools, effectively stunting your namestorming potential. No prescription required! Only $97!
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