First Name Basis
For agencies who know when to call in the big guns. (Hi. I'm the big guns.)
Sometimes, you just need to call in the big guns.
That's me. I'm the big guns.
Some naming projects just need another namestormer.
You know it, I know it, and honestly your client will respect you more for knowing when to call backup.
Bring me in when you've hit a wall, don't have capacity or even if you just can't be bothered to spend another minute circling the same concepts and words.
You give me the brief, the context, the stuff the client said and the stuff they didn't — we get on a call, talk through the gaps, and then I go do my thing. I come back with names and rationale you can take straight to the client.
Call me when:
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You've presented two rounds and nothing is landing
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The project is outside your usual naming sweet spot
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Your team is at capacity and the deadline isn't moving
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You know the current name won't survive — but you need options before you say that out loud
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You need a specialist in the room to add weight to the recommendation
What's included
What you bring:
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A completed naming brief
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Brand positioning & tone
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Competitive context
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Client naming preferences, constraints & hard nos
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Anything they said or didn't say that feels relevant
What you get:
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A break
...&thensome:
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8 developed name candidates delivered via Google Docs with written rationale for each
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A name brainstorm call with me to refine & expand on above names and narratives
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Presentation-ready deliverable
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One round of refinement post-client presentation
Want me to "meet the parents?"
Think things could be pretty serious, and want to formally introduce me to your (our) client? Great! Dads love me.
This upgrade includes:
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Creative brief provided by me
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Competitor "namescape" & industry trend analysis
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Naming strategy & criteria call hosted by me
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I'll join you as co-host for the presentation!
One small thing: I'll be signing my work. AKA this project is going in my portfolio.
Inquire for pricing
50% deposit to start, 50% on delivery. Timeline and availability confirmed at inquiry.
you can call me
katie with the good names
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Introduce yourself!
The "Spell it Out" Section
Also known as FAQs
What I'm Evaluating
The 6 most important criteria
01
Memorability
Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else.
02
Linguistics
Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you.
03
Meaning & Associations
What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget.
04
Messaging Alignment
Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain.
05
Market Positioning
Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service.
05
Strategic Fit
Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot...