Nod aggressively if you agree:
Newsletters are kiiinda obligatory…and a lot of ‘em read that way.
But not dot. dot. dot.
An ellipsis is about the power of suggestion, the art of a well-placed pause…
That’s what you’re subscribing to.
Three dots worth worth waiting for.
A story worth reading.
And yes, a pitch worth getting to. (We’re all adults here, and selling in emails is just good business.)
My brain on shuffle:
DIY Naming + Creative Strategies (the ART of it all)
Psychology of Naming (the “why” of it all)
Linguistics & Phonetics (aka mouth sounds that make naming more “sciency”)
“That’s a Choice”
(a sometimes series when I see a name so WILD in the wild that I have to stop all regularly scheduled content to tell you about it)
Personal Stories I Don’t Share on Social Media (usually about old women 65+ hitting on my husband which is unfortunately an every weekend thing)
Conceptual Positioning
(the right way to do a themed brand!)
The *very* popular custom naming GPT
Maybe it’ll make you laugh.
Maybe it’ll make you think.
Maybe it’ll make you money.
(or cost you money…)
but it’ll definitely make you wait for next week’s…
People Love Thursdays
Was it “bathtub gin” or “old women hitting on my husband” that did it for you?
Go ahead, preview the goods:
My friends call my "KTP."
The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT."
I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s.
Thus, requiring a 3rd letter...
It stuck because "KTP" rhymes (sticky naming 101).
I've been obsessed with names and what makes them stick before I knew this was even a job.
Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember a name.
Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room.
I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'.
And that's just my B-list.
have we met? hey, I'm
Katie with the good names
Maybe it’ll make you laugh.
Maybe it’ll make you think.
Maybe it’ll make you money.
(or cost you money…)
but it’ll definitely make you wait for next week’s…
