Learn the ABCs of making a name for yourself - literally - in this 5 day challenge. The ABCs of making a name for yourself - literally. A crash course in the art, science, and strategy of naming your next big thing. Get Schooled POP QUIZ: Have you tried the "clear over clever” advice for naming? How many hours in the past month have you argued with AI over names? Are you thisclose to adding "HAUS" to something just to be done with it? What you’ll learn: 26(&thensome) strategies for coming up with creative, interesting, trademarkable names for just about anything ever Why your business coach is wrong about naming (and what to do instead) The #1 benefit to being the black sheep of your industry The only way you should be using AI for naming (hint: not how you think) How to know if your name is “good” The psychology behind names that sound good and sell well Trends that are already tired and should stop immediately The secret to names that attract high-ticket clients &thensome! The Crash Course Class Schedule Turning ABCs into OMGs Over 5 days, you'll learn the exact framework I use to create brand and product/service names that stick: Day 1: Unlearning First things first - unlearning everything you’ve ever learned about naming in business. Respectfully, those compact lessons in comprehensive, giant courses are usually 8-12 minutes of bad advice by people who’ve never studied naming… We’ll get into why “clear over clever” is terrible advice, what objectively makes a “good” name, and why things like length, domain availability and literal meaning are irrelevant. Day 2: A is for Angle Your first real lesson: strategic positioning. Because if you don't know your angle, you'll end up with a name that sounds like everyone else's. We're getting crystal clear on your messaging and positioning before we even think about naming. What differentiates you from your competitors? What’s your one-liner that says it all? We’ll use all of this to inform your naming criteria. Day 3: B is for Brand ________ Essence. Personality. Voice. Visuals. Getting into the emotional weeds of naming because names are supposed to make us feel things and sometimes we need more than words to describe a feeling. We’ll be making vision boards, talking about tone of voice, humor, personality to ensure your name resonates on both rational and emotional levels. Day 4: C is for Criteria This is how we keep the process strategic—not subjective. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch, etc). Then we’ll talk through how to come up with names that meet them and which “rules” are bendable or breakable. Day 5: D-Day (Decision Day) Put it all together and finally choose a name worth trademarking. Armed with your angle, brand clarity, and criteria, you'll learn exactly how to vet your options. I’ll guide you through a decision-making process that eliminates overwhelm and second-guessing, and give you tips on narrowing down your top contenders. You’ll leave with a shortlist of names, rationale for each choice, and total confidence in your final choice! I brought receipts What Nameless Thing[s] Can I Bring? That group program you've been sitting on That next offer that needs to sound as good as it is Your newsletter that's still called "Weekly Updates" An upcoming podcast or YouTube series The signature framework you're known for Your next course or workshop A lead magnet collecting dust in Canva Your high-ticket offer that needs to sound expensive The low-ticket offer that needs to sound exclusive The challenge that's still untitled Your new service package Basically, anything but I draw the line at naming children. Mostly because I’m very territorial about the names of my own unborn children and I will not suggest them to you under any circumstances because I can’t separate my personal emotional attachments and that’s not good business. Meet Your Naming Expert: Hi, I’m Katie [with the good names] Pannell Yeah, AI can give you 100 name ideas in .3 seconds, but it can also suggest sh*t like 'Innovatrix Solutions' with a straight face… So that’s why you need to get schooled on how to make a name for yourself – literally and figuratively. Over the past 2 years, I’ve named brands, brands, beauty and baby products – and that’s just my B-list! I’ve also taught an abbreviated version of this challenge at least 5x and every time I get feedback like this: Time to get schooled on naming. Register for the Crash Course: JUNE 2025 PREREQUISITES: Something that needs a name Willingness to think outside the bots Verbal contract agreement to not name by committee COURSE MATERIALS & REQUIRED READING: Independent Study Materials provided upon checkout ;) 26&thensome Capital Offenses The Psychology & Linguistics of Naming General Admission General Studies Learn the ABCs of making a name for yourself Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) Investment: $97 Join the Waitlist VIP Honors Program …then turn those ABCs into OMGs. Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) &then some Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class One week 1:1 Voxer access during challenge week for real-time namestorming Investment: $297 Join the Waitlist *Limited class size. Because some lessons are better learned without the entire student body chiming in. General Admission General Studies Learn the ABCs of making a name for yourself Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) Investment: $97 Join the Waitlist VIP Honors Program …then turn those ABCs into OMGs. Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) &then some Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class One week 1:1 Voxer access during challenge week for real-time namestorming Investment: $297 Join the Waitlist *Limited class size. Because some lessons are better learned without the entire student body chiming in. A great name isn't just about what you “like” -- it's about strategy, staying power, and giving your brand room to grow. And that's exactly what you'll learn to create in this challenge. This Is For You If: You’ve tried to come up with a name but you just hate all your options You’d rather invest in getting it right now, than pay for it later You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles Your group chat (love them buuut…) hasn’t been super helpful You want to come up with an overarching brand theme that makes naming everything underneath it WAY EASIER Join the Waitlist

Website & Purchase Policies Terms & Conditions of Use | Privacy & Purchase Policies | 26&thensome, LLC Last Updated: March 19, 2026 The following policies, including our Terms and Conditions of Use, Privacy Policy, and Disclaimers and Terms of Purchase specific to any product you purchase (collectively, “Terms”), entered into by and between You and 26&thensome, LLC (“Company,” “we” or “us”), govern your use of the website www.26andthensome.com and any subdomains (“Website”), including all materials, resources, information, and services on the Website, whether as a guest or registered user. Your access to and use of the Website is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, customers, and others who access or use the Website. By accessing or using the Website you agree to be bound by these Terms, without modification, and acknowledge reading them. If you disagree with any part of the Terms, you may not access the Website. Privacy Policy This Privacy Policy describes how 26&thensome LLC (“we” or “us”) collects, uses, and shares your personal information when you use our website www.26andthensome.com and any of our subdomains (the “Website”). Topics Personal information we collect How we use your personal information How we share your personal information How we store your data Email marketing Behavioral advertising Your data protection rights Third-party websites Changes Contact Us Personal Information we collect: When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as “Device Information”. We collect Device Information using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Website. We collect Device Information using the following technologies: Functionality: To recognize you on our website and recognize your previously selected preferences, including your preferred language and your location. Advertising: To collect information about your visit, the content you viewed, the links you followed, and information about your web browser, device, and IP address. We sometimes share limited aspects of this data with third parties for advertising purposes. Affiliate Marketing: To track which member of our affiliate team referred you to us for the purpose of granting commissions to them if you purchase from us You can set your browser not to accept cookies, and the website above tells you how to remove cookies from your browser. Some of our website features may not function if you disable cookies. Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser. We also collect data you provide to us directly. We refer to the data you provide as “Provided Information.” We collect and process data you provide when you: Register online or place an order for any of our products or services Voluntarily complete a customer survey or provide feedback on any of our message boards, via our contact form, or via email Provide your email address in exchange for access to a free resource Sign up for our email newsletter or subscribe to any of our regular content Submit an intake form or application form for any of our services or programs The Provided Information we collect may include: Personal identification information (name, email address, phone number, etc.) Billing information (billing address, shipping address, payment information, including credit card numbers, etc.) Business information (name of your business, business model, revenue levels, business goals) When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Provided Information. How we use your Personal Information We use the Provided Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, delivering products, and providing you with invoices and/or order confirmations). Additionally, we use Provided Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns). We also use Device Information to track affiliate referrals for the purpose of granting commissions to our affiliates. How we share your Personal Information We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our visitors use the Website - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.] The types of third parties with whom we might share elements of your Personal Information include: Payment processors engaged by us to securely store and handle payments information, such as credit or debit card information Providers of email management and distribution tools Providers of security and fraud prevention tools and services Providers of data aggregation and analytics software services that allow us to effectively monitor and optimize our site Providers of affiliate marketing tracking and analytics software services that allow us to provide an affiliate program and grant commissions to affiliates Providers of client management systems to help us track and communicate with potential clients We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. How we store your data We process and store your data using the following providers: Google Workspace Google Analytics Interact Mouseflow Unitel Voice Dubsado Showit ThriveCart Flodesk PayPal Stripe Please visit their individual websites for information on the physical location of their servers where your information is stored. We use commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of any information that may be stored on our servers. Of course, no computer network or data transmission on the internet can be guaranteed to be 100% secure and so you submit your information at your own risk. We will maintain your Personal Information for our records unless and until you ask us to delete this information. Email Marketing If you make a purchase on this Website, download a free resource in exchange for your email address, and/or opt in to receive emails, you agree to receive email communications from this site, including but not limited to newsletters, site updates, promotions, and other announcements and correspondence. We are not responsible for the receipt of any such emails. You are responsible for ensuring that our email address(es) are not blocked or forwarded to your spam folder. You have the right at any time to stop us from contacting you for marketing purposes. If you opt to unsubscribe from receiving emails, you understand that you may no longer receive information or updates from this Website, including promotions or product updates. Behavioral Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work You can opt out of targeted advertising by using the links below: Facebook: https://www.facebook.com/settings/?tab=ads Google: https://www.google.com/settings/ads/anonymous Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads TikTok: https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data/personalization-and-data Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/ Your Data Protection Rights If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Under certain conditions, you may also have the right to restrict or object to our processing of your data, and to request that we transfer your Personal Information to another organization. If you would like to exercise any of these rights, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States. Third-Party Websites Our privacy policy applies only to our website. We are not responsible for the data collection, privacy practices or policies of any third-party site to which we may provide a link or that may link to our site. We encourage you to read the privacy statement and terms of use of other sites. Changes We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The date of the last revision will be indicated by the “Last updated” date at the top of this page. Any such changes are effective immediately upon publication on our Website. Complaints Please contact us if you have any complaints about how we use your Personal Information so we can resolve the issue whenever possible. Residents of the European Union also have the right to lodge a complaint with your local data protection regulator, such as the Information Commissioner’s Office in the UK. California residents can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254. Contact us For more information about our privacy practices, if you have questions, or if you would like to exercise your data protection rights, please do not hesitate to email us: katie@26andthensome.com Terms and Conditions These Terms, together with our Privacy Policy, Disclaimer, and any other documents expressly incorporated by reference, govern your use of our website www.26andthensome.com and any subdomains (“Website”), including all materials, resources, information, and services on the Website, whether as a guest or registered user. Your access to and use of the Website is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, customers, and others who access or use the Website. By accessing or using the Website you agree to be bound by these Terms, without modification, and acknowledge reading them. If you disagree with any part of the Terms, you may not access the Website. PRIVACY POLICY Your use of the Website is also subject to our Privacy Policy. Please review our Privacy Policy, which also governs the Website and informs users of our data collection practices. Your agreement to the Privacy Policy is hereby incorporated into these Terms. DISCLAIMER Your use of the Website is also subject to our Disclaimer. Please review our Disclaimer, which also governs the Website and informs users of various limitations regarding the information provided on the Website. Your agreement to the Disclaimer is hereby incorporated into these Terms. NO USE BY MINORS To access or use the Website, you must be 18 years of age or older and have the requisite power and authority to enter into these Terms. Children under the age of 18 are prohibited from using the Website. LAWFUL PURPOSES You may use the Website for lawful purposes only. You agree to be financially responsible for all purchases made by you or someone acting on your behalf through the Website. You agree to use the Website and to purchase services or products through the Website for legitimate, non-commercial purposes only. You shall not post or transmit through the Website any material that violates or infringes the rights of others, or that is threatening, abusive, defamatory, libelous, invasive of privacy or publicity rights, vulgar, obscene, profane, or otherwise objectionable, contains injurious formulas, recipes, or instructions, that encourages conduct that would constitute a criminal offense, give rise to civil liability, or otherwise violate any law. USE OF FREE DOWNLOADABLE CONTENT We may make resources on this Website accessible to users in exchange for providing an e-mail address (“Gated Content”). We grant you a limited, personal, non-exclusive, non-transferable license to use the Gated Content for your own personal or internal business use. Except as otherwise provided, you acknowledge and agree that you have no right to modify, edit, copy, reproduce, create derivative works of, reverse engineer, alter, enhance or in any way exploit any of the Gated Content in any manner. You agree that you may only use the Gated Content for your personal or internal business use. You agree that you will not sell, redistribute, or create any derivative works based upon the Gated Content and you will not offer any competing products or services based upon any information contained in the Gated Content. MATERIAL YOU SUBMIT TO THE WEBSITE By posting, uploading, submitting, inputting, providing, or otherwise making available any artwork, photos, written works, or other media, including feedback and suggestions (collectively, “Submissions”), you grant us, our affiliated companies, and any necessary sub-licensees a worldwide, a nonexclusive, irrevocable license to use your Submission for promotional, business development, and marketing purposes including, without limitation, the right to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate, and reformat your Submission; and to publish your name in connection with your Submission. We claim no intellectual property rights over your Submissions You retain copyrights and any other rights you may rightfully hold in any Submissions that you submit through the Website. You shall not upload, post, submit, input, or otherwise make available on the Website any Submissions protected by copyright, trademark, or other proprietary right without the express written permission of the owner of the copyright, trademark, or other proprietary right, and the burden of determining that any Submissions are not so protected rests entirely with you. You shall be liable for any damage resulting from any infringement of copyrights, trademarks, or other proprietary rights, or any other harm resulting from such a Submission. By making a Submission to the Website, you represent or warrant that you own or otherwise control all the rights to your Submission described herein including the authority to use and distribute the Submission and that the use or display of the Submission as contemplated in this section will not violate any laws, rules, regulations, or rights of third parties. You agree to hold us harmless from and against all claims, liabilities, and expenses arising out of any potential or actual copyright or trademark misappropriation or infringement claimed against you arising from your Submissions. You further grant us the right to use your Submission for the purpose of improving our Website, products, or services (and for any other purpose we deem necessary or desirable) without being obliged to pay you any compensation for our use of your Submission. We are under no obligation to post or use any Submission you may provide and may remove any Submission at any time at our sole discretion. If you do send us unsolicited ideas, such ideas will be deemed non-confidential, and we will not be required to provide any acknowledgement of their source. OUR INTELLECTUAL PROPERTY The Website contains intellectual property owned by us, including trademarks, copyrights, proprietary information, and other intellectual property. We reserve all rights in and to our common law and registered trademarks, service marks, copyrights, and other intellectual property rights, including but not limited to text, graphics, photographs, video, design, and packages, belonging to us or to our licensors (“IP”). You may not modify, publish, transmit, participate in the transfer or sale of, create derivative works from, distribute, display, reproduce or perform, or in any way exploit in any format whatsoever any of our IP in whole or in part, without our prior written consent. We reserve the right to immediately block your access to the Website and remove you from any service, without refund, if you are caught violating this intellectual property policy. You are granted a non-exclusive, non-transferable, revocable license to access and use the Website and the resources available for download from the Website (the “Content”) strictly in accordance with these Terms of Use. As a condition of your use of the Website, you warrant that you will not use the Content for any purpose that is unlawful or prohibited by these Terms. You may not use the Content in any manner that could damage, disable, overburden, or impair the Website or interfere with any other party’s use and enjoyment of the Website. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Website. All content included as part of the Content, such as text, graphics, logos, images, as well as the compilation thereof, and any software used on the Website, is our property or the property of our licensors and is protected by copyright and other laws that protect intellectual property and proprietary rights. You agree to observe and abide by all copyright and other proprietary notices, legends or other restrictions contained in any such content. You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale, create derivative works, or in any way exploit any of the Content, in whole or in part. The Content is not for resale. Your use of the Content does not entitle you to make any unauthorized use of any protected content. You agree not to delete or alter any proprietary rights or attribution notices in any Content. You will use protected content solely for your individual or internal business use and will make no other use of the Content without our express written permission or permission from the copyright owner. You agree that you do not acquire any ownership rights in any protected content. We do not grant you any licenses, express or implied, to our intellectual property or that of our licensors except as expressly authorized by these Terms. Our name, logo, slogan, and all related names, logos, product and service names, designs, and slogans are the trademarks of our Company or of our affiliates or licensors. You must not use such marks without our prior written permission. All other names, logos, product and service names, designs, and slogans on this Website are the trademarks of their respective owners. CHANGED TERMS We may at any time amend these Terms, including our Privacy Policy and Disclaimers. The date of the last revision will be indicated by the “Last updated” date at the top of this page. Any such changes are effective immediately upon notice to you by us posting the new Terms on this Website. We reserve the right to update any portion of our Website, including these Terms, at any time. If you continue to use our Website after we have made revisions, your continued use constitutes consent to the revised Terms, Privacy Policy, and Disclaimers. NO WARRANTIES While we make every effort to ensure that the content on this Website is free from errors, we do not give any warranty or other assurance as to the accuracy, completeness, timeliness or fitness for any particular purpose of the content and materials on this site beyond reasonable efforts to maintain the site. To the maximum extent permitted by law, we provide our website and related information and services on an "AS IS" AND “AS AVAILABLE” BASIS WITHOUT ANY WARRANTIES, REPRESENTATIONS, OR GUARANTEES OF ANY KIND (WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE) INCLUDING BUT NOT LIMITED TO WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. LIMITATION OF LIABILITY YOU AGREE THAT UNDER NO CIRCUMSTANCES SHALL WE BE LIABLE FOR DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, EXEMPLARY, OR ANY OTHER DAMAGES ARISING OUT OF YOUR USE OF THE WEBSITE OR RESOURCES, PRODUCTS OR SERVICES AVAILABLE THROUGH THE WEBSITE. ADDITIONALLY, WE ARE NOT LIABLE FOR DAMAGES IN CONNECTION WITH (I) ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, DENIAL OF SERVICE, ATTACK, INTERRUPTION, DELETION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, OR LINE OR SYSTEM FAILURE; (II) LOSS OF REVENUE, ANTICIPATED PROFITS, BUSINESS, SAVINGS, GOODWILL OR DATA; AND (III) THIRD PARTY THEFT OF, DESTRUCTION OF, UNAUTHORIZED ACCESS TO, ALTERATION OF, OR USE OF YOUR INFORMATION OR PROPERTY, REGARDLESS OF OUR NEGLIGENCE, GROSS NEGLIGENCE, FAILURE OF AN ESSENTIAL PURPOSE AND WHETHER SUCH LIABILITY ARISES IN NEGLIGENCE, CONTRACT, TORT, OR ANY OTHER THEORY OF LEGAL LIABILITY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF OR COULD HAVE FORESEEN THE DAMAGES. IN THOSE STATES THAT DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR THE DAMAGES, OUR LIABILITY IS LIMITED TO THE FULLEST EXTENT PERMITTED BY LAW. IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU EXCEED THE TOTAL PURCHASE PRICE OF ANY PRODUCTS OR SERVICES YOU HAVE PURCHASED FROM US. NO GUARANTEE OF AVAILABILITY Your use of the Website and any associated services may sometimes be subject to interruption or delay. We reserve the right to withdraw or amend this Website and any service or material provided on the Website in its sole discretion without notice. Due to the nature of the Internet and electronic communications, we and our service providers do not make any warranty that our Website or any associated resources or services will be error-free, without interruption or delay, or free from defects in design. We will not be liable to you should our Website or the resources or services supplied through our Website become unavailable, interrupted or delayed for any reason. From time to time, we may restrict access to some parts of the Website, or the entire Website, to users, including registered users. Information provided on the Website and any resources provided on or available for download from the Website is subject to change. We make no representation or warranty that the information provided, regardless of its source, is accurate, complete, reliable, current, or error-free. We disclaim all liability for any inaccuracy, error, or incompleteness in the information provided. MALICIOUS CODE Although we endeavor to prevent the introduction of viruses or other malicious code (“malicious code”) to our Website, we do not guarantee or warrant that our Website, or any data available on the Website, does not contain malicious code. We will not be liable for any damages or harm attributable to malicious code. You are responsible for ensuring that the process you employ for accessing our Website does not expose your computer system to the risk of interference or damage from malicious code. SECURITY The security of your contact information is of utmost importance to us. However, you acknowledge the risk of unauthorized access to, or alteration of, your data. We do not accept responsibility or liability of any nature for any losses you may sustain as a result of such unauthorized access or alteration. All information transmitted to or from you is transmitted at your own risk, and you assume all responsibility and risks arising in relation to your use of this Website and the internet. We do not accept responsibility for any interference or damage to your computer system that may arise in connection with your access to this Website or any outbound hyperlinks. THIRD-PARTY RESOURCES The Website may contain links to external websites that are not provided by, maintained by, or in any way affiliated with us. We do not guarantee and are not responsible for the availability, accuracy, relevance, timeliness, or completeness of these external websites or any information thereon. Links to such websites or resources do not imply any endorsement by or affiliation with us. You acknowledge sole responsibility for and assume all risk arising from your use of any such websites or resources. We may, from time to time, provide information from a third party in the form of a guest post or interview, in written, audio, video, or other medium. We do not control the information provided by such third-party guests, are not responsible for investigating the truth of any information provided, and cannot guarantee the veracity of any statements made by such guests. INDEMNIFICATION You shall indemnify and hold us harmless from and against any and all losses, damages, settlements, liabilities, costs, charges, assessments, and expenses, as well as third-party claims and causes of action, including, without limitation, attorney’s fees, arising out of your breach of any of these Terms, your use of the Website, its content, and any product or service purchased from the Website, or your failure to maintain the confidentiality and/or security of your password or access rights to this Website and its resources. You shall provide us with such assistance, without charge, as we may request in connection with any such defense, including, without limitation, providing us with such information, documents, records, and reasonable access to you, as we deem necessary. You shall not settle any third-party claim or waive any defense without our prior written consent. EFFECT OF HEADINGS; SEVERABILITY The subject headings of the paragraphs and subparagraphs of these Terms are included for convenience only and shall not affect the construction or interpretation of any of its provisions. If any portion of these Terms is held to be unenforceable or contrary to law, such portion shall be construed in accordance with applicable law so as to best accomplish the objectives of the original provision to the fullest extent allowed by law, and the remainder of the provisions shall remain in full force and effect. ENTIRE AGREEMENT; WAIVER These Terms, together with the Privacy Policy and Disclaimers, constitute the entire agreement between us pertaining to the Website and supersedes all prior and contemporaneous agreements, representations, and understandings between us. Any waiver by us of a breach of or right under these Terms will not constitute a waiver of any other or subsequent breach or right. No waiver shall be binding unless executed in writing. GOVERNING LAW; JURISDICTION These Terms, including with the Privacy Policy and Disclaimers shall be construed in accordance with, and governed by, the laws of the State of Georgia and the courts of Georgia shall have jurisdiction to hear and determine any dispute arising in relation to these Terms. You agree that any proceeding relating to use of this site must be filed exclusively in the appropriate courts located in Cherokee County, Georgia and you submit to the jurisdiction of those courts and waive any objection based on an inconvenient forum or other reasons. ALTERNATIVE DISPUTE RESOLUTION The parties agree to attempt to resolve any dispute, claim, or controversy arising out of or relating to these Terms by mediation. The parties further agree that their respective good faith participation in mediation is a condition precedent to pursuing any other available legal or equitable remedy, including litigation, arbitration, or other dispute resolution procedures. ALL RIGHTS RESERVED All rights not expressly granted in these Terms are reserved by us. If you do not see a usage scenario here that applies to your intended usage contact us at katie@26andthensome.com CONTACT INFORMATION The owner of this website is 26&thensome LLC. You may contact us by email at katie@26andthensome.com Disclaimers & Disclosures This website is owned and operated by 26&thensome LLC (“Company,” “we,” or “us”). This Disclaimer, together with the Terms & Conditions of Use and Privacy Policy, governs your access to and use of www.26andthensome.com including any content, functionality, products, and services offered on or through www.26andthensome.com , any subdomains (the “Website”), whether as a guest or a registered user. Please read the Disclaimer carefully before you start to use the Website. By using the Website or by clicking to accept or agree to the Terms & Conditions of Use when this option is made available to you, you accept and agree to be bound and abide by the Disclaimer. If you do not want to agree to the Disclaimer, you must not access or use the Website. FOR EDUCATIONAL AND INFORMATIONAL PURPOSES ONLY The information contained on this Website and the resources, information, webinars, videos, blog posts, courses, downloads, and/or products available through this Website, whether free or paid, (the “Resources”) are for educational and informational purposes only. USER’S PERSONAL RESPONSIBILITY By using this Website, you accept personal responsibility for the results of your actions. You agree to take full responsibility for any harm or damage you suffer as a result of the use, or non-use, of the information available on this Website and in the Resources. You agree to use judgment and conduct due diligence before taking any action or implementing any plan or policy suggested or recommended on this Website or in the Resources. NO GUARANTEES You agree that the Company has not made any guarantees about the results of taking any action, whether recommended on this Website or not. The Company provides educational and informational resources that are intended to help users of this website succeed in life, business, and otherwise. You nevertheless recognize that your ultimate success or failure will be the result of your own efforts, your particular situation, and innumerable other circumstances beyond the control and/or knowledge of the Company. You also recognize that prior results do not guarantee a similar outcome. Thus, the results obtained by others, whether clients or customers of the Company or otherwise, applying the principles set out in this Website are no guarantee that you or any other person or entity will be able to obtain similar results. TESTIMONIALS At various places on this Website, you may find testimonials from clients and customers of the products and services offered on this Website or by the Company. The testimonials are actual statements made by clients and/or customers and have been truthfully conveyed on this Website. Although these testimonials are truthful statements about results obtained by these clients and/or customers, the results obtained by these clients and/or customers are not necessarily typical. You specifically recognize and agree that the testimonials are not a guarantee of results that you or anyone else will obtain by using any products or services offered on this Website or by the Company. REVIEWS At various times, we may provide reviews of products, services, or other resources. This may include reviews of books, services, and/or software applications. Any such reviews will represent the good-faith opinions of the author of such review. The products and services reviewed may be provided to the Company for free or at a reduced price as an incentive to provide a review. Regardless of any such discounts, we will provide honest reviews of these products and/or services. You recognize that you should conduct your own due diligence and should not rely solely upon any reviews provided on this website. We will disclose the existence of any discounts or incentives received in exchange for providing a review of a product. If you would like more information about any such discounts and incentives, send an email to: katie@26andthensome.com that includes the title of the reviewed product as the subject line. We will respond via email and disclose any incentives or discounts we received in association with any such review. AFFILIATE LINKS From time to time, the Company may participate in affiliate marketing and may allow affiliate links to be included on some of our pages. This means that we may earn a commission if/when you click on or make purchases via affiliate links. As a policy, the Company will only affiliate with products, services, coaches, consultants, and other experts that we believe will provide value to our customers and followers. The Company will inform you when one of the links constitutes an affiliate link. You recognize that it remains your personal responsibility to investigate whether any affiliate offers are right for you or your business and will benefit you. You will not rely on any recommendation, reference, or information provided by the Company but will instead conduct your own investigation and will rely upon your investigation to decide whether to purchase the affiliate product or service. NO ENDORSEMENTS From time to time, the Company will refer to other products, services, coaches, consultants, and/or experts. Any such reference is not intended as an endorsement or statement that the information provided by the other party is accurate. The Company provides this information as a reference for users. It is your responsibility to conduct your own investigation and make your own determination about any such product, service, coach, consultant, and/or expert. EARNINGS DISCLAIMER From time to time, the Company may report on the success of one of its existing or prior clients/customers. The information about this success is accurately portrayed by the Company. You acknowledge that the prior success of others does not guarantee your success. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation. The use of our information, products and services should be based on your own due diligence and you agree that the Company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products, and services reviewed or advertised on this Website. CONTACT US We welcome your questions or comments regarding the Disclaimer: katie@26andthensome.com Digital Product Terms Last Updated 3/19/26 Please review these Terms of Purchase very carefully. By purchasing our products and/or services, you are agreeing to these and are expressing that you have been given reasonable access to review these terms prior to your purchase. These Terms are binding as of the date you purchase or access our products and/or services. 1. Acceptance of Terms. These Terms of Purchase for Digital Goods and Services ("Terms") are between you ("Purchaser," "you," "your") and 26&thensome ("Company," "we," "us," "our") and govern your purchase of digital products, services, and related offerings ("Products") through the Company's website at www.26andthensome.com or any related domains or subdomains (the "Website"), or in person. By clicking "Add to Cart," "Buy Now," "Enroll," "Register," or any similar purchase button, submitting payment electronically or in person, or otherwise subscribing or enrolling through the Website, you are agreeing to be bound by these Terms, together with our Website Terms, Privacy Policy and Conditions located at https://www.26andthensome.com/legal, all of which are incorporated by reference (collectively, the "Agreement"). If there is any conflict between these Terms and the Terms and Conditions, these Terms will control with respect to the purchase and use of Products. 2. Eligibility. By purchasing Products, you represent and warrant that you are at least 16 years old and meet all legal age requirements in your jurisdiction to enter into a binding contract and to purchase and use the Products. 3. Products and Services. Our Products include, but are not limited to: Capital Letters, Red Letter Day, Letter Grades, The Name•O•Matic, The Cha-Ching Machine, The Drumroller, Forward Thinking, First Name Basis, CYA Retainer. 4. Pricing and Payment. By providing the Company with your preferred payment method, you represent that you: (i) are authorized to use, and (ii) authorize the Company to charge that payment method (the "Authorized Payment Method") for all fees related to your purchase of the Products (collectively, the "Fees"). Unless otherwise indicated, all Fees are stated and charged in U.S. dollars (USD). Taxes. You are responsible for all applicable taxes, duties, and governmental charges associated with your purchase, unless the Company is legally required to collect such amounts. If the Company is required to collect sales tax or other transaction taxes, the applicable tax will be added to your order total at checkout. One-Time Purchases. For Products sold on a one-time purchase basis, the full purchase price is due at the time of checkout unless a payment plan option is offered and selected. Payment Plans. If the Company offers a payment plan option for a Product, you agree to the following: By selecting a payment plan, you are committing to pay the full purchase price in the number of installments and on the schedule presented at checkout. You authorize the Company to charge your Authorized Payment Method for each installment on the scheduled payment dates. You will receive full access to the Product upon your first installment payment, unless otherwise stated at checkout. Your obligation to pay all remaining installments is unconditional. Failure to use the Product, dissatisfaction with the Product, or cancellation of your account does not relieve you of your payment obligation. If we are unable to process a scheduled installment, we will notify you and attempt to process the payment again within 30 days. If the payment remains unsuccessful after 3 attempts, the Company reserves the right to: Suspend or revoke your access to the Product until all outstanding installments are paid. Accelerate the remaining balance, making the full unpaid amount immediately due. Refer the outstanding balance to collections. You have 30 days from the date of a failed payment to notify the Company of any billing issues. Recurring Subscriptions. For Products sold on a recurring subscription basis (e.g., weekly, monthly, quarterly, or annually): You authorize the Company to process recurring Fees until the subscription is terminated and all outstanding Fees have been paid in full. You must maintain a valid Authorized Payment Method on file. Recurring payments are billed in advance on the date of your initial purchase and on each subsequent renewal date based on your selected billing cycle (each, a "Billing Date"). If we are unable to process a payment on the Billing Date, we will attempt to process the payment again 14 days later. If the subsequent attempt is unsuccessful, we reserve the right to suspend or revoke your access until all Fees are paid. If outstanding Fees remain unpaid for 30 days following suspension, the Company reserves the right to refer your account to collections. You may cancel your subscription at any time by contacting us at katie@26andthensome.com, or using the cancellation feature in your account settings. Upon cancellation, you will retain access through the end of your current paid billing period. No refunds will be issued for any unused portion of the current billing period. Your subscription will not auto-renew after the end of the current billing period. The Company reserves the right to modify subscription pricing, features, or benefits with 14 days' notice to you. If you do not agree to the modified terms, you may cancel before the next Billing Date. Promotions and Discounts. We may occasionally offer promotions, discounts, limited-time offers, or bonuses ("Promotions"). Promotions are available at the Company's discretion and are not guaranteed to be available at the time of your purchase. The Company reserves the right to modify, suspend, or terminate any Promotion at any time. Unless otherwise stated, Promotions cannot be applied retroactively to prior purchases and cannot be combined with other offers. Pricing and Availability. We strive to present accurate Product descriptions, images, and pricing on the Website, but errors may occur. The Company reserves the right to correct any errors in Product listings, pricing, descriptions, specifications, or availability at any time without prior notice. If a Product you purchased was listed at an incorrect price due to a typographical or system error, the Company will notify you and provide the option to confirm your order at the correct price or cancel for a full refund. Product and Service Discontinuation. The Company reserves the right to modify, suspend, or permanently discontinue any Product or Service, in whole or in part, at any time and for any reason, in its sole discretion. If the Company discontinues a Product or Service: Products Already Delivered. If a digital Product has been fully delivered to you (e.g., a template, ebook, or digital download that you have already accessed or downloaded), no refund, credit, or compensation will be issued. Products with Ongoing Access. If the Company discontinues a Product for which you have paid for a defined access period that has not yet expired (e.g., a course with a 12-month access window, a subscription, or a program with scheduled sessions), the Company will provide at least 30 days' advance notice and will, at its sole discretion, offer one of the following: A credit of equivalent value toward another Product or Service offered by the Company. Extended access to download or save available materials before the discontinuation date. Live Events Not Yet Held. If the Company cancels a live event and does not reschedule it, the terms in Section 7 (Cancellation and Rescheduling by the Company) apply. Payment Plans. If you are on an active payment plan for a Product that is discontinued before full delivery, the Company will not collect remaining installments that correspond to undelivered portions of the Product. Installments already paid for delivered portions are non-refundable. The Company shall not be liable to you or any third party for any modification, suspension, or discontinuation of any Product or Service. Payment Disputes. If you initiate a chargeback or payment dispute with your financial institution, the Company may: Present these Terms, order confirmation, and delivery records to your financial institution, payment processor, and/or investigating agency. Suspend or terminate your access to the Products pending resolution. Pursue recovery of the original purchase amount plus any fees or costs incurred by the Company as a result, to the extent permitted by law. We encourage you to contact us at katie@26andthensome.com before initiating a chargeback so we can attempt to resolve the issue directly. 5. Delivery and Order Confirmation. When you complete a purchase, you will receive an order confirmation via email with details concerning your purchase and Product delivery. It is your responsibility to review the order confirmation and notify us promptly at katie@26andthensome.com if there are any errors. Delivery methods and timelines vary by Product type: Digital Downloads and Templates. Delivered electronically upon receipt of payment, either through a download link on the Website or via email. Online Courses and Prerecorded Content. Access provided through the Website or a third-party learning platform upon receipt of payment. Live Workshops, Webinars, and Events. Registration confirmation and access details provided via email following purchase. See Section 7 for live event terms. Custom GPTs, AI Tools, and Prompt-Based Products. Access provided through the Website or a third-party platform upon receipt of payment. See Section 9 for AI Product terms. Presale and Pre-Order Products. If a Product is listed as presale or pre-order, the order will be delivered as detailed on the Website. The Company will make all reasonable efforts to meet estimated delivery dates. If the Company is unable to deliver a presale Product within a reasonable time after the estimated delivery date, you may request a refund by contacting us at katie@26andthensome.com. 6. Refunds and Returns. Due to the nature of digital products being immediately accessible upon purchase, all sales are final. We do not offer returns, refunds, or exchanges. If you are on a payment plan, your obligation to complete all remaining installments continues regardless of any request for a refund. After you complete your purchase for a live event, course, or service, all sales are final. We do not offer refunds for live workshops, webinars, coaching sessions, or other services. See Section 7 for cancellation and rescheduling. 7. Live Events, Workshops, and Webinars. Event Details. Specific dates, times, locations (or virtual access links), and other details for live events will be communicated via email and/or the Website following your purchase. Cancellation and Rescheduling by the Company. The Company reserves the right to cancel or reschedule any live event. If the Company cancels an event: You will be offered the option to attend the rescheduled event, receive a credit toward a future event, or receive a full refund. Refunds will be processed to your original Authorized Payment Method within 30 business days. If the Company reschedules and you are unable to attend the new date, you may request a refund or credit by contacting us at katie@26andthensome.com within 10 days of the rescheduling notice. Cancellation by the Purchaser. All live event purchases are final. If you are unable to attend, you may designate a substitute attendee by notifying us at katie@26andthensome.com at least 3 days prior to the event. No refunds, credits, or transfers will be issued for no-shows. Recording and Transcription Prohibition. You may not, and may not permit any third party or automated tool to, record, capture, screenshot, screen-record, livestream, photograph, transcribe, or otherwise reproduce any portion of a live event. This prohibition includes, without limitation: Audio or video recording via any device or software. Screen capture or screen recording tools. Artificial intelligence note-taking, transcription, or summarization tools (e.g., Otter.ai, Fireflies.ai, Fathom, and similar products). AI meeting assistants, bots, or automated attendees of any kind. Manual transcription for the purpose of reproduction or distribution. You may take personal handwritten or typed notes for your own private reference only. Such notes may not be shared, published, distributed, or used to create any product or content. Any violation of this section will result in immediate removal from the event and revocation of your License without refund. The Company reserves the right to pursue all available legal remedies, including claims for damages and injunctive relief. Name, Image, Likeness, and Recording Release. By registering for and attending any live event (whether virtual or in-person), you acknowledge and agree that: The Company may record, photograph, livestream, or otherwise capture the event, including any audio, video, images, screenshots, chat transcripts, and any questions, comments, or contributions you make (collectively, "Event Recordings"). You grant the Company a non-exclusive, royalty-free, perpetual, irrevocable, worldwide, transferable, and sublicensable right and license to use, reproduce, modify, distribute, display, and create derivative works from the Event Recordings, including your name, image, likeness, voice, and any statements or contributions, for any lawful business purpose. This includes reselling the Event Recording as a standalone product, incorporating it into courses or other Products, and using it in marketing and promotional materials. You waive any right to inspect or approve any use of the Event Recordings and any right to compensation for such use. If you do not wish to appear in Event Recordings, you must notify the Company in writing at katie@26andthensome.com prior to the event. For virtual events, you may turn off your camera and use a pseudonym, in which case your audio contributions may still be included. For in-person events, the Company will make reasonable efforts to accommodate your request but cannot guarantee complete exclusion from all recordings or photographs. It is your responsibility to avoid sharing confidential, sensitive, or personally identifiable information during live events. The Company will make reasonable efforts to exclude such information from recordings before using them, but cannot guarantee complete exclusion. 8. License Grant and Intellectual Property. By purchasing Products, you are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Products for your personal or internal business use only (the "License"), subject to the terms below. The Company owns and retains all rights, titles, and interests in and to the Products, including all copyrights, trademarks, trade secrets, and other intellectual property rights. Nothing in these Terms transfers any intellectual property ownership to you. All rights not expressly granted are reserved by the Company. Templates, Digital Downloads, and Customizable Products. You may modify, copy, edit, print, and adapt the Product for use for yourself and/or your business, provided you adhere to all applicable laws and these Terms. You may not reproduce, give away, publish, sell, license, or distribute the Product (or any modified version) to any third party. Permission to modify does not grant ownership of the underlying intellectual property. If multiple team members need access, you must purchase an additional License for each. Online Courses and Prerecorded Content. Your License grants you access to view and use course materials for your personal or internal business learning purposes only. You may print or save instructional materials for personal reference, provided all original formatting, copyright notices, and branding remain intact. You may not share, copy, reproduce, record, publish, sell, or distribute course content in any form. Additional team members require additional Licenses. Course Access Duration. Your access to online course content will remain active for the lifetime of the course. “Lifetime” is defined as “for as long as The Company continues to offer the course on its platform.” The Company reserves the right to update, modify, or discontinue course content at any time. If the Company discontinues access to a purchased course, you will receive at least 30 days' notice. See Section 4 (Product and Service Discontinuation) for applicable remedies. Live Workshops, Webinars, and Events. Your License grants you the right to attend and participate in the live event for which you registered. You may take personal notes in accordance with the Recording and Transcription Prohibition in Section 7. If the Company provides recordings or supplemental materials following the event, the license terms for Online Courses and Prerecorded Content apply to those materials. Custom GPTs, AI Tools, and Prompt-Based Products. If the Product is a custom GPT, AI-powered tool, chatbot, AI assistant, prompt library, automation workflow, or similar product that operates on or through a third-party platform (the "AI Product"): Your License grants you the right to access and use the AI Product for your personal or internal business use only, as described in the Product description at the time of purchase. The Company retains all intellectual property rights in the AI Product, including all prompts, instructions, system configurations, training data, custom knowledge files, and workflows (collectively, the "AI Product IP"). The AI Product IP constitutes the Company's trade secrets and confidential information. You may not, directly or indirectly: Access, view, extract, reverse engineer, decompile, or attempt to discover the underlying AI Product IP. Copy, reproduce, or recreate the AI Product or any substantially similar tool based on your use of or interaction with it. Use the AI Product to generate outputs for training, developing, or improving any other AI model, tool, or product. Share, sublicense, resell, or provide access to the AI Product to any third party. Remove, bypass, or circumvent any access controls, usage limits, or other restrictions. Platform Dependency. You acknowledge the AI Product operates on a third-party platform (e.g., OpenAI, Anthropic, Google) that the Company does not control. The Company is not responsible for changes, outages, or discontinuations by the third-party platform. If the platform discontinues functionality the AI Product relies on, the Company will make commercially reasonable efforts to migrate to a comparable platform. If no reasonable alternative is available, the Company's sole obligation will be to provide a pro-rata refund for any unused prepaid access period. AI Output Disclaimer. The AI Product generates outputs using artificial intelligence that may be inaccurate, incomplete, or inappropriate. The Company does not warrant the accuracy or suitability of any AI-generated output. You are solely responsible for reviewing and verifying all outputs before relying on them. Data and Privacy. Your inputs to the AI Product may be processed by the third-party platform provider under its own terms of service and privacy policy. The Company is not responsible for how the platform provider processes your data. Do not input sensitive personal information, confidential business information, or protected health information unless the Product description specifically states such use is supported. Usage Limits. The Company may impose usage limits described in the Product description or order confirmation, and may modify them with reasonable notice. Bundled Community Access. If your purchase includes access to an online community, forum, or group (whether on the Website, a social media platform, or a third-party platform), your access is limited to the duration specified in the Product description or order confirmation. You agree to comply with any posted community guidelines and to conduct yourself professionally and respectfully. The Company reserves the right to remove you from the community for conduct that is disruptive, offensive, or in violation of these Terms, without refund. Community Confidentiality. You will not share, disclose, or distribute any content, discussions, strategies, or materials shared by the Company or other members within the community to any non-member. You will respect the privacy of other members and will not share their personal information or business strategies outside the community without their explicit consent. You acknowledge that the Company cannot control the actions of other members and cannot guarantee that information you share will remain confidential, though each member contractually agrees to these obligations. Peer-to-Peer Interactions. Information and opinions shared by other community members are based on their own experiences and perspectives. The Company disclaims all liability for actions taken or decisions made based on information shared by other members. The Company does not guarantee the accuracy or effectiveness of any member-provided advice. Use your own judgment and seek professional guidance when making important decisions. The Company reserves the right to moderate discussions and remove content that violates these Terms. General License Restrictions. Regardless of Product type, you may not: Resell, sublicense, distribute, or make available the Products (or any portion) to any third party. Share your account credentials or allow any other person to access the Products through your account. Use the Products to develop, create, sell, distribute, or offer any product, service, or content that is substantially similar to or competitive with the Products or the Company's business offerings. This includes using the Products as a foundation, framework, or reference to build competing templates, courses, programs, tools, or digital products. Remove, alter, or obscure any copyright, trademark, or proprietary notices on the Products. Grant master resell rights, private label rights, or any other rights enabling third parties to resell or distribute the Products. Make the Products available through any file-sharing, peer-to-peer network, or similar service. Use the Products to create derivative products for sale or distribution. Enforcement and Remedies. If the Company reasonably believes you have violated any License restriction above, the Company may immediately revoke your License and terminate your access to the Products without refund. If you distribute the Products to unauthorized third parties, you agree to pay the Company the then-current retail price of the Product for each instance of unauthorized distribution, as liquidated damages representing a reasonable estimate of the Company's loss. The Company also reserves the right to pursue all other available legal remedies, including claims for actual damages and injunctive relief. Confidentiality of Product Content. By accessing the Products, you agree to treat the following as confidential and proprietary information of the Company: strategies, frameworks, methodologies, proprietary processes, business models, formulas, systems, and other non-public information contained within or disclosed through the Products (collectively, "Confidential Information"). You shall not disclose, share, distribute, or use Confidential Information for any purpose other than the permitted use of the Products under this License. This duty of confidentiality survives the termination or expiration of your access to the Products. This provision does not restrict your use of general knowledge, skills, or principles that are commonly known in your industry or that you independently developed without reliance on the Products. 9. Publicity and Content Release. Live Event Participants. Your name, image, likeness, and recording rights as a live event participant are governed by Section 7 (Name, Image, Likeness, and Recording Release). Testimonials, Reviews, and Feedback. If you submit reviews, testimonials, images, comments, or other feedback about the Products on any platform, such feedback is governed by the User Submissions and Content License provisions in our Terms and Conditions. By submitting feedback, you grant the Company a license to use it, including your name and likeness, for marketing and promotional purposes as described in the Terms and Conditions. Non-Disparagement. You agree to refrain from making defamatory, derogatory, or disparaging statements, whether publicly or privately, to any third party regarding the Company, its officers, directors, employees, agents, Products, or Services, other than as required by law. This includes directing or encouraging others to make such statements. This provision does not restrict your ability to: (a) post honest reviews, ratings, or performance assessments about the Products on any platform; (b) provide truthful information in response to a legal proceeding, governmental inquiry, or regulatory investigation; or (c) exercise any rights that cannot be waived by contract under applicable law. This section survives termination. Suggested Products and Recommendations. The Products may include suggestions or recommendations regarding third-party products, tools, or services. These are provided for informational purposes only and do not constitute endorsements or warranties, whether or not an affiliate relationship exists. You are solely responsible for evaluating and purchasing any suggested products. 10. Disclaimer of Warranties. You understand and agree that the Products are informational and educational in nature and do not constitute legal, medical, financial, tax, or other professional advice. The Company is not responsible for decisions you make or actions you take based on the Products. You are solely responsible for evaluating whether any information in the Products is appropriate for your circumstances. THE PRODUCTS ARE PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. THE COMPANY MAKES NO WARRANTY AS TO THE ACCURACY, COMPLETENESS, OR RELIABILITY OF ANY INFORMATION IN THE PRODUCTS AND DOES NOT GUARANTEE THE PRODUCTS WILL MEET YOUR SPECIFIC REQUIREMENTS OR EXPECTATIONS. THE COMPANY DOES NOT GUARANTEE ANY SPECIFIC RESULTS, INCLUDING FINANCIAL, BUSINESS, HEALTH, OR PERSONAL OUTCOMES, FROM YOUR USE OF THE PRODUCTS. TESTIMONIALS, CASE STUDIES, OR EXAMPLES REPRESENT INDIVIDUAL EXPERIENCES AND ARE NOT GUARANTEES OF SIMILAR RESULTS. YOUR RESULTS WILL VARY DEPENDING ON YOUR ACTIONS, EFFORTS, SKILLS, MARKET CONDITIONS, AND INDIVIDUAL CIRCUMSTANCES. NOT ACHIEVING YOUR DESIRED RESULTS IS NOT GROUNDS FOR A REFUND. WITH RESPECT TO AI PRODUCTS, THE COMPANY SPECIFICALLY DISCLAIMS ANY WARRANTY THAT: (A) AI-GENERATED OUTPUTS WILL BE ACCURATE, COMPLETE, OR ERROR-FREE; (B) THE AI PRODUCT WILL BE COMPATIBLE WITH ANY SPECIFIC PLATFORM VERSION OR UPDATE; OR (C) THE THIRD-PARTY PLATFORM WILL REMAIN AVAILABLE OR UNCHANGED. Earnings and Income Disclaimer. Any earnings, income, or financial claims or examples shown on the Website or in the Products are estimates, hypothetical scenarios, or individual testimonials only. They do not represent guarantees of your actual results. Past performance is not indicative of future results. The Company makes no income or financial claims of any kind regarding outcomes from your use of the Products. Your results will vary depending on your actions, effort, skills, market conditions, and circumstances. There is no guarantee you will earn any money using the Products, and financial risks are involved. We recommend carefully evaluating your own situation before making any decisions. 11. Limitation of Liability. TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR PURCHASE OR USE OF THE PRODUCTS, REGARDLESS OF THE LEGAL THEORY AND WHETHER OR NOT THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE COMPANY SHALL NOT BE LIABLE FOR DAMAGES IN CONNECTION WITH: (I) ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, DENIAL OF SERVICE, ATTACK, INTERRUPTION, DELETION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, OR LINE OR SYSTEM FAILURE; (II) LOSS OF REVENUE, ANTICIPATED PROFITS, BUSINESS, SAVINGS, GOODWILL, OR DATA; OR (III) THIRD-PARTY THEFT OF, DESTRUCTION OF, UNAUTHORIZED ACCESS TO, ALTERATION OF, OR USE OF YOUR INFORMATION OR PROPERTY. TO THE EXTENT PERMITTED BY LAW, THE COMPANY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS SHALL NOT EXCEED THE TOTAL AMOUNT ACTUALLY PAID BY YOU FOR THE SPECIFIC PRODUCT GIVING RISE TO THE CLAIM IN THE TWELVE (12) MONTHS PRECEDING THE EVENT. THIS LIMITATION SHALL NOT APPLY TO LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW. 12. Indemnification. You agree to defend, indemnify, and hold harmless the Company, its officers, directors, employees, agents, licensors, service providers, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: Your purchase or use of the Products. Your violation of these Terms or any applicable law. Your violation of any third party's rights, including intellectual property, privacy, or publicity rights. Any content you create using or derived from the Products. Your improper or unauthorized use of the Products. 13. Termination. We may terminate or suspend your access to the Products at any time, with or without cause, and with or without notice, including if we reasonably believe you have violated these Terms. Upon termination: Your License is immediately revoked. You remain responsible for all Fees incurred prior to termination, including remaining payment plan installments. The Company will have no further obligation to provide the Products to you. The Company's right to discontinue Products under Section 4 is separate from and in addition to its right to terminate individual access under this section. All provisions that by their nature should survive termination shall survive, including intellectual property, license restrictions, confidentiality, non-disparagement, limitation of liability, indemnification, and dispute resolution. 14. Dispute Resolution. PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL. Informal Resolution. In the event of any dispute, claim, or controversy arising out of or relating to these Terms or your purchase or use of the Products ("Dispute"), you and the Company agree to first attempt to resolve the Dispute informally by contacting us at katie@26andthensome.com. If the Dispute is not resolved within thirty (30) days, either Party may initiate binding arbitration. Binding Arbitration. Any Dispute that cannot be resolved informally shall be resolved through binding arbitration conducted in accordance with the rules of the American Arbitration Association ("AAA"). The arbitration shall be conducted in Cherokee County, Georgia. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction. If the arbitration cannot proceed in the designated jurisdiction, it shall be conducted remotely via video conference. Class Action Waiver. YOU AND THE COMPANY AGREE THAT EACH PARTY MAY BRING DISPUTES ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. THE ARBITRATOR MAY NOT CONSOLIDATE CLAIMS OR PRESIDE OVER ANY FORM OF CLASS OR REPRESENTATIVE PROCEEDING. Costs and Attorney's Fees. Each Party shall bear its own costs in connection with the arbitration. Filing fees and arbitrator compensation shall be governed by AAA's applicable rules. If any legal action, arbitration, or other proceeding is brought for enforcement of these Terms or because of an alleged breach, the successful or prevailing Party shall be entitled to recover reasonable attorneys' fees and costs incurred, in addition to any other relief to which it may be entitled. Exceptions. Either Party may bring an individual action in small claims court for Disputes within jurisdictional limits. Either Party may seek injunctive or equitable relief in a court of competent jurisdiction to prevent infringement, misappropriation, or violation of intellectual property rights. 15. Governing Law. These Terms are governed by the laws of the State of Georgia without regard to conflict of law principles. 16. Force Majeure. 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The greatest hits album of all the brands, beauty, and baby stuff I’ve helped name—plus a few deep cuts I’m still bragging about. Naming Names A small but mighty collection of work that isn't under NDA, in trademark purgatory, or attached to a brand that hasn't launched yet. Naming is never "just" a volume game. (Not if you're doing it right.) Each case study breaks down my full ABC to OMG process, from identity clarity to decision confidence, so when a nosy Jan asks why they changed their name, clients can tell her with total conviction and zero apology. I'll show you the thinking behind the thinking: the parts of the brief that caught my attention, the criteria that drove every decision, and the rationale behind the one. Wanna see? 60+ clients and counting! 100s of names presented 0 ai-generated names name type: brand Flying Colours Creative These names are my name too. name type: podcast Clicks & Giggles name type: newsletter Funnel Cake name type: product name High Proof PR Deck name type: full suite Saucy Mama have we met? hey, I'm Katie with the good names My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Which is why now, I help brands avoid the same fate by coming up with ownable, unforgettable, creative names. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. More about how I got here There's more where those came from Client Case Studies

Katie Pannell is a brand name consultant using tailored research, proven naming strategies, and a personality-forward approach to name everything from your services to your business itself. Raise your hand if you’ve ever felt personally victimized by trying to name your hot new idea. There, there, I know. You thought the name would just "hit" you in the shower... Maybe one did! But then your friends had opinions about it, and the government had RuLeS about it and turns out you can’t have it anyway because it belongs to someone who definitely doesn’t deserve it. You don’t really mean that. You’re just bitter. (Which I get.) And now you’re here– probably a little relieved to know a “me” exists—but also thinking, “Am I really about to pay someone for this?” (bats eyelashes) Let me just validate your feelings for a sec – naming isn’t easy. If it was, I’d be out of a job. And so would the teams at Mack Daddy Naming Agencies charging 5-figures to do exactly what I do – only with more meetings, a bloated timeline, and at least one guy (Steven feels right) suggesting you drop a vowel or slap on “-ly” like that makes it innovative. Luckily, this page* will put us on a first-name basis so this is your permission to let go, and let me! :) *And the rest of them. I'm Katie with the good names. But my husband calls me Babble because I talk a lot. I’m not offended because as you can see – I have a lot to say and fun stories to tell and I don’t have a podcast. Good thing I can use this About Page as an outlet! (And then you can interview me for YOUR podcast) Once upon a time, (F it — the best stories start this way) 3-year-old me wanted to grow up to be a “Mama Princess,” which is cute for “Queen.” Hindsight: making up job titles was less about royal ambitions and actually just foreshadowing. Had I embraced my prodigious creative naming prowess sooner, I might have avoided The Great Meltdown of 2010™ where I performed the tantrum of a lifetime successfully convincing my parents that Musical Theatre would be a good pursuit for me. Two obligatory semesters of music theory and a humbling “C” in piano later, PR sounded more “practical.” Reading Time: 2 minutes Once upon a time Sorry, old habits die screaming. What happened next is proof that childhood dreams have a funny way of coming true I entered my Beauty and the Brain era. Soon after, my resume read like a fever dream: PR student & marketing intern whose special skills include: → “drives well in a hoop skirt, → “adequate face painter” and → “dog, dog, or dog balloon animal twister.” I'd landed my lifelong dream job as a princess ...for kid parties. But I don't know who was more starry-eyed – the sticky-fingered toddlers or me on payday. I made more money in a borrowed ball gown than I did in a blazer. And that’s when it hit me: I'd make even more if I 'wore' both. So, I pitched myself a new role – Marketing Director by day, AND discount Disney character by weekend. I taught myself everything I needed to know to speak “parent.” Brand messaging, positioning, voice, and storytelling… and as for a party trick tip: how to say “supercalifragilisticexpialidocious” backwards. (Please don’t ask me to do it now, I’m afraid I’ll pull a muscle.) Business was booming, but I was really starting to feel the weight of the wig on my shoulders. My weekend party commutes were aging my car in dog years, and mustering enthusiasm for "Happy Birthday dear *mumble*" took effort with a capital EFF [this]. Rock bottom found me as the budget Belle in a Taco Bell drive-thru. A punny (but poetic) place for an origin story, really. Maybe it was the wig cutting off circulation to my brain, or maybe it was a prophecy wrapped in a “beefy 5” burrito foil - but staying behind the screens sounded like a much better idea. In fact, it sounded like the happily ever after I was looking for. I traded playing princess for wit, wordplay and comedic timing and ‘character’ work took on a whole new meaning. The same skills that kept toddlers engaged and enthusiastic – a story, a song, and a flair for theatrics – worked just as well on grown-ups with budgets and CFOs. All I had to know was my ABCs… …and my ROIs, and KPIs, and CPCs, and LTVs… I threw myself into a new role as copywriter without so much as a wham, bam, here’s the plan — hope you like alphabet soup. The early days were a tale of two struggles. Offline , it was explaining the job itself: “No, that’s copyright—I do copywriting with a W...and 25 other letters. And online , the noise was coming from inside the “haus” (Are the girlbosses in the room with us now?) The coven of coaches coaching coaches pushed “clear over clever” like it came with a free tote bag and a pair of steak knives. And for the past 8 years, I’ve been the “fixer” when that advice inevitably backfired. I made a name for myself – figuratively and literally – as the “personality” hire. The one brands call they realize clarity without creativity is just...boring. I’ve built a reputation for work that is just as clever as it is effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again. In the last 3 years I’ve named brands, bands, babies, and beauty products—and that’s just my B-list. But it wasn’t just my copy that caught attention—it was how I named and positioned my own offers. I didn’t just slap “Haus,” “Academy,” or “Collective” on something and call it a day. My names anchored entire concepts. World built. Became verbs. All the marks of a “good” name. They stood out alone. They stuck. And most importantly, they sold. That’s what caught the attention of brands who had outsourced their identities to agencies. Before I knew it, naming referrals started rolling in. First, small projects for personal brands. Then, “pinch me” projects—like naming a red lipstick (dream achieved!) and a blow dryer for a UK celebrity stylist who – casual flex – has run his hands through both Princess Di’s hair and the Beatles’. And since my cat is named Eleanor Rigby, I took that God *wink* very literally. I studied the psychology of naming, linguistics, literary devices, origins of words, and one name led to another… ...that's not even the coolest thing about me... My husband and I were cast as husband and wife in a musical as teens and started dating years later. Singing with him is my favorite thing in the world. Chayse is a touring musician and public speaker and yet, we still manage to go to estate sales every weekend. (My love language!) We travel a lot and go to zoos in every new state we visit. Our cat, Eleanor Rigby, went viral for how she bird watches on top of the headboard. I throw the best parties. Hands-down. I host a murder mystery for my birthday every year. I've done a Christmas theme, circus, and trailer trash so far... I'm probably crunchier than you. My longest client/copywriter relationship was with a dietitian so I like to think I have an honorary degree in nutrition. I'm a Swiftie, but aside from Taylor, I pretty much only listen to ABBA, Simon & Garfunkel and other very,very old bands. I'm a Sag Sun, Leo Moon and Leo Rising. 1/3 Sacral Mani Gen. And yes, I do believe in that stuff. Want to be Thriends? ...sorry in advance. I'm usually Bricked but we can try. Btw, you should read my analysis of its name. TRY TO BE THRIENDS As heard on other people's podcasts! Please enjoy this collection of me yapping about all things naming — why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome. (P.S. I have plenty more topic ideas if you happen to have a podcast.) Naming is never "just" a volume game. (Not if you're doing it right.) Each case study breaks down my full ABC to OMG process, from identity clarity to decision confidence, so when a nosy Jan asks why they changed their name, clients can tell her with total conviction and zero apology. I'll show you the thinking behind the thinking: the parts of the brief that caught my attention, the criteria that drove every decision, and the rationale behind the one. STALK MY PORTFOLIO Naming Names A small but mighty collection of work that isn't under NDA, in trademark purgatory, or attached to a brand that hasn't launched yet.

Already have a name? Get a brand name analysis that tells you exactly what's working, what isn't, and what to do about it. Got the "ick" from your name? Should you or should you not [change your brand name]? That's the question... I'll be the judge of that. TURN IN YOUR WORK Letter Grades An in-depth name analysis that gives you an objective verdict on whether your name is working, whether it fits where your brand is going, and whether the "ick" you're feeling is a sign worth listening to — or if you're probably just luteal and you'll love your name again next week. Your Report Card WHAT YOU'LL GET: A Letter grade + verdict Naming Style framing to establish what kind of name you're working with before anything gets "graded." Analysis across 6 criteria: Linguistics, Memorability, Meaning & Associations, Messaging Alignment, Market Positioning, and Strategic Fit. Competitive Matrix plotting your name against 3-4 competitors so you can see exactly where you sit in your market. Self-assessment questions so you can confidently make the right call. The Grading breakdown: Passing grades, A & B, will get messaging recommendations that support the name, tagline directions that make it land harder, or if it's a new name, a rollout checklist so you can stop second-guessing and start building. Class dismissed. C students -- well, the jury's still out. You'll get three alternative name concepts to hold yours up against. Concepts are directions, not actual names. If your name still wins after seeing alternate realities, you'll finally know why. If it doesn't, you'll know exactly where to go instead. Failing grades, D & F, can apply this investment toward any naming service. Because the only thing worse than a bad name is building an entire brand around one. $500 7-10 day turnaround TURN YOUR WORK IN you can call me katie with the good names No one is thinking about your name as hard as I am. I've spent six years studying the psychology of naming, linguistics, and literary devices. I know exactly what I'm looking for. In 80+ name analyses, the same issues keep showing up: names that blend into the competition, names that box you in before you've had a chance to grow... and a secret third thing I'll keep to myself until I'm in your report. What I'm Evaluating The 6 most important criteria 01 Memorability Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else. 02 Linguistics Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you. 03 Meaning & Associations What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget. 04 Messaging Alignment Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain. 05 Market Positioning Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service. 06 Strategic Fit Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot... This Is For You If: You’ve tried to come up with a name but you just hate all your options You’d rather invest in getting it right now, than pay for it later You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles Your group chat (love them buuut…) hasn’t been super helpful You want to come up with an overarching brand theme that makes naming everything underneath it WAY EASIER Want to see what an A+ looks like? Read this Name Drop feature: Paper Napkin COLOR ME CURIOUS Disclaimer: Name Drop is a retired free feedback service so this is not a complete example. But you get the gist... I've done this a few* times... *80 times, actually. All those "name drops" count. The "Spell it Out" Section Also known as FAQs Wait... what happened to "Name Drop"? Is this that, but not free anymore? Name Drop was a freebie where you submitted your name and I gave you a gut reaction. It was supposed to be quick. It was never quick. Turns out I am physically incapable of giving a surface-level opinion on a name, so what started as a few-lines response kept becoming full consulting sessions. For free. Letter Grades is the official, paid, properly structured version of what I was doing anyway. What if I get a "bad" grade? Good news! You can apply your Letter Grades investment to any of my service offerings. That includes: a done-with-you Red Letter Day, or the DFY Capital Letters tier of your choice. What if I get a "passing" grade, and still don't like my name? GOLD STAR for being honest with yourself! If you just know your name isn't right for you, EVEN IF it objectively works -- you can still apply your investment to any naming service. How long does it take to get my "report card"? About 7-10 days from the date I receive your completed onboarding form. I'll confirm your specific turnaround in the email I send when your form comes through.

First Name Basis For agencies who know when to call in the big guns. (Hi. I'm the big guns.) Sometimes, you just need to call in the big guns. That's me. I'm the big guns. Some naming projects just need another namestormer. You know it, I know it, and honestly your client will respect you more for knowing when to call backup. Bring me in when you've hit a wall, don't have capacity or even if you just can't be bothered to spend another minute circling the same concepts and words. You give me the brief, the context, the stuff the client said and the stuff they didn't — we get on a call, talk through the gaps, and then I go do my thing. I come back with names and rationale you can take straight to the client. Call me when: You've presented two rounds and nothing is landing The project is outside your usual naming sweet spot Your team is at capacity and the deadline isn't moving You know the current name won't survive — but you need options before you say that out loud You need a specialist in the room to add weight to the recommendation What's included What you bring: A completed naming brief Brand positioning & tone Competitive context Client naming preferences, constraints & hard nos Anything they said or didn't say that feels relevant What you get: A break ...&thensome: 8 developed name candidates delivered via Google Docs with written rationale for each A name brainstorm call with me to refine & expand on above names and narratives Presentation-ready deliverable One round of refinement post-client presentation Want me to "meet the parents ?" Think things could be pretty serious, and want to formally introduce me to your (our) client? Great! Dads love me. This upgrade includes: Creative brief provided by me Competitor "namescape" & industry trend analysis Naming strategy & criteria call hosted by me I'll join you as co-host for the presentation! One small thing: I'll be signing my work. AKA this project is going in my portfolio. Inquire for pricing 50% deposit to start, 50% on delivery. Timeline and availability confirmed at inquiry. INQUIRE NOW you can call me katie with the good names Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Introduce yourself! The "Spell it Out" Section Also known as FAQs What's do you need from us to get started? Answer here. What I'm Evaluating The 6 most important criteria 01 Memorability Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else. 02 Linguistics Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you. 03 Meaning & Associations What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget. 04 Messaging Alignment Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain. 05 Market Positioning Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service. 05 Strategic Fit Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot...

From the “Hello, my name is…” to the “You’ve probably heard of me,” I help brands build a presence they’re proud of in as few letters as possible. S'okay, I get it! You've temporarily opted out. I'll still be emailing you on Thursday -- dot.dot.dot. day. You won't be getting emails about this launch though. I have to ask: are you always this good with boundary setting?

Brand name consulting that goes all the way — research, strategy, and a name your business was meant to have. Full Service Brand Naming Go big or go nameless. ...Okay, you can't actually go nameless, unless you're just planning to just use your personal name, which I actually don't recommend. What I'm saying is: don't you want to be proud of the name on your tax-deductible custom crewneck? APPLY NOW Here's a harrowing fact: A thing without a name is nothing. It’s human nature to name things. Cars. Stars. Sourdough starters. (Mine’s Fernandough - big ABBA fan.) But naming a business is different. The stakes change. A brand name has to have meaning, earn buy-in, and hold up under scrutiny. It’s not just a word or two or three — it’s an asset. And getting it right isn’t optional. Which is probably why you’re here: because every potential name carries the weight of first impressions, snap judgments, and that tiiiiny voice in your head whispering: “It has to be cool.” “People have to get it.” “Why can’t I just use my actual name?” Have you tried one of these "old faithful" naming strategies? (She asks with sarcasm...) Watch that one tiny lesson on naming in that one GIANT course you bought by someone who likely never studied naming… Crowdsource it. Naming by committee always helps. [if you’re open to 148 more options you hadn’t considered…and hate…] Ask AI for more suggestions… “Are you there Claude? it’s me, Desperate." Of course you have, which means... You're the proud owner of a spreadsheet full of non-consensual opinions. Your mom’s (because she's suddenly a brand strategist). Your team’s (who're more divided than Congress). And that one friend’s (whose peak creative achievement was naming their childhood cat "Cat"). & to think, all that could have been avoided if you'd just started with: Capital Letters IDK TL;DR: Just the name Deliverables: Minimum 10 primary name contenders Strategic rationale for each Top 3 presented as the most dependable choice, the most distinctive, and the most disruptive choice - each with a tagline, word bank and visual mockup USPTO trademark prescreening Domain + social handle check Name change checklist Process: Creative brief Naming strategy & criteria call Live naming presentation One round of revisions (Live call - if needed) Morning after email check-in $2000 3-4 week turnaround TBD TL;DR: The name and the narrative around it Deliverables: Everything in the "IDK" tier, plus: Up to 3 secondary names (podcast, newsletter, etc.) Competitor namescape & industry trend analysis Basic market feedback Custom "Name Drop" doc -- brand voice, messaging & naming conventions guide, and templates for announcing your new name Process: Creative brief Research report, strategy & criteria call Live naming presentation One round of revisions (Live call - if needed) Morning after email check-in Name Drop doc delivered post-presentation $4500 5-6 week turnaround APPLY NOW Special Characters add a little somethin' somethin' * Asterisk Another layer of legal clearance Want to be super sure the name you love isn't already taken? Well, bad news -- I'm not a trademark attorney so I can't give you FULL legal clearance. But, I do use a third-party tool for extra piece of mind. Your attorney will have heard of it. Don't have one? I can recommend a few! This package also includes expanded domain & social media search/suggestions. + $500 ? Question Mark For those who need a little external validation Can't commit until you know how your name will land? I'll assemble a focus group of your target audience and ask 'em! You'll learn how each name ranks in distinctiveness, phonetic appeal, emotional appeal, memorability, and what their gut reactions are. This package adds about 2 weeks and $750 so participants can be fairly compensated for their time and opinions. *Basic feedback isn't near as involved... $ Dollar Sign I was a copywriter first Obsessed with anything you've read here or elsewhere? I do have almost a decade of experience as a copywriter. Add a messaging strategy or a copywriting deposit to your naming package. Copywriting projects will be quoted separately, but the $1000 deposit will save your spot in my schedule. APPLY NOW How it works Criteria & Strategy This is how we keep the process strategic—not subjective. Before I start naming, we’ll decide together what makes a name “right” for your brand. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch), and you’ll get a chance to review, tweak, or approve the list. That way, when we evaluate name ideas later, we’re not going off gut feelings—we’re going off goals. The criteria document becomes the standard every name gets held to during review, which means feedback stays strategic and decisions stop feeling personal. TBD clients also get a full competitive landscape review. That means researching what naming conventions dominate your industry, what trends are oversaturated, and what your direct competitors are already owning so your name doesn't accidentally blend in with the crowd it's supposed to stand out from. Testing & Validation Every name gets checked before you see it. USPTO trademark prescreening, domain availability, and social handle checks across platforms. TBD clients also get basic market feedback. This means I'm asking people in and around your target audience for random associations before the presentation. They never hear the actual names. I ask things like "what does _______ make you think of?" I'm testing for tone and assumptive meaning. Need something more in depth? Focus groups are available as a separate add-on for either tier. Participants are meticulously selected, compensated, and given context about your brand. They work from a grading rubric and their exact feedback is presented to you on presentation day. Verbal Identity *TBD tier exclusive* Once you have the name, someone's going to ask you about it, and as we all know -- everyone's a critic. The Name Drop document makes sure you're ready. It's basically an operating manual for your new name: the brand voice parameters that keep your language consistent, words that belong in your world and words that don't, and ready-to-use templates for announcing your new name publicly. So the first time you say it out loud, it feels natural and you can own it with total conviction. Presentation The presentation is designed to get you to a decision, not a maybe. Before I show you a single name, we revisit your criteria together, then I monologue! I'll pitch every name and rationale to you before the piece de resistance: the top three ranked as most dependable, distinctive, and disruptive. Each of those will be paired with a tagline, a concept word bank, and a visual mockup to help you "see it." Then, I stop sharing my screen and ask you to recall as many names as you can in 2 minutes to test for stickiness and memorability. After that, there are a couple more little tests to see which names are standing out to you. Every presentation ends with next steps so you leave the call knowing exactly what to do, not just how you feel. And if you need it, both tiers include one live revision call. Launch Support & Resources Both tiers include a morning after email and a name change checklist so you know exactly what to update, where, and in what order when you make the switch. The ABC to OMG Method Identity Clarity & Concepting SURPRISE - Naming is identity work disguised as branding work. So first we have to be certain about your brand's direction. Then, I find a through line in your messaging to develop a core concept. I call this conceptual positioning and it drives the rest of the process. Buh-bye brand ambiguity. Naming Criteria & Preferences This is the part where I analyze the patterns in your naming preferences, figure out what you're drawn to and why you have SUCH a visceral reaction to certain names. (Everyone does.) This is THE most important part because it keeps us OBJECTIVE when evaluating the shortlist. The Volume Game Now that we know what's on and off the table, it's name generation time. There will be dozens you won't see... I aim for volume knowing most won't make it through trademark prescreening and/or your criteria. The deep cut is the hardest, saddest part of the process. Decision Confidence After pitching hundreds of names, I know that how you make decisions matters as much as what you're deciding. Some people need space to sit with it, sleep on it. Others need someone to just tell them which one. I'll figure out which one you are and show up accordingly. Newsletters Content Series Workshops Brands Rebrands Services Products Podcasts The clients who get the most out of this process... Are rebranding or scaling -- going from solopreneur to agency, or dropping the founder's name Are 100% secure in the direction of their brand Have outgrown a name that fit once upon a time (or worse - never did) Are running from bad PR (no judgment, but I will want the TEA!) Have run into legal red tape or trademark issues Simply don't wanna name themselves -- valid, this sh*t is hard (for every name I show you, there are 10+ I can't.) APPLY NOW Special Characters AKA - Add-Ons to really *sell* your new name "Quotation Marks" Because how you say things is just as important as what you're saying. Messaging Strategy & Copy Edits: LIVE Copy Edit for up to 3 current “face first” assets (landing or opt-in page, home page, & welcome sequence), suggestions for improvement, and a 90-minute collaborative LIVE copy editing session via Zoom. Brand Voice Guidelines  (Delivered post-copy edits) Brand personality & tone Cadence & rhythm Word bank (themed to your concept) Humor specifications Style guide (punctuation, emojis, formatting) AI prompts for voice consistency Investment: $2000 Exclamation Point! Because your launch should make some noise. Media Kit & Press Materials: Founder 1st & 3rd person bios Product/Service overview Expert topics (what you will/won't speak on) Controversy angles (what you're for/against) Custom podcast pitch template Investment: $1000 Asterisk* Because the fine print shouldn't be an afterthought. Launch & Content Planning: Basic internet/Google search Domain ideas + availability check Social handle ideas + search Third-party trademark screening Comprehensive search report Trademark attorney recommendations *See disclaimer below. Investment: $500 *Very Important Disclaimer* This is the fine print -- or "legal chic" as I call it. I cannot guarantee results or trademark availability. Any names provided through my services are the result of sheer creative brainpower and a catalog of proven naming strategies -- but they have not undergone a full trademark evaluation -- only a third party tool to provide a deeper-than-the-USTPO preliminary search. I highly recommend having a trademark attorney conduct a full evaluation of the name (domestic and international). I need a name &thensome AW, SHUCKS. Big names talk: "Katie named some of the highest revenue yielding offers I've ever had, including the one that made my brand what it is. She's fantastic." Tatiana F. "I LOVE THE NAME! It's VERY on brand for us. I can see why you get paid for this." Jen h. "Simply having a creative name for my business and products increases my customer experience. They immediately smile and "get it." They're basically sold before I even sell, and NOBODY in the market has a similar creative direction as I do." Emelie s. Who I've named for: Spray Tanning Education & Products Videography & Content Production Agency Mom & Baby Luxury Skincare Clean Beauty Brands Brand & Web Designers Wedding Band Podcasters Cookbook Authors Accountants Mindset/Life Coaches Hairstylists & Salon Owners A hospital Ad Agencies Professional Home Organizers Health/Wellness Coaches I've named brands, bands, beauty & baby products... & that's just my B-list! Featured Case Study: Flying Colours Creative THE CONCEPT: BIG TOP BRAND ENERGY The name didn’t come first. The strategy did. And then, it was solidified with this one quote from Eva. That’s when I knew I could run away with the circus… “You’re not a copy. You’re a true original.” From there, I pulled the thread: True original → Novelty → Rarity → Wonder → Marvel → Sensation → Spectacle → Big Top → “Over the top” → Confidence. APPLY NOW I come highly recommended The "Spell it Out" Section Also known as FAQs Which tier of Capital Letters should I do? Well, that depends on a lot of things! Go ahead and book a 26 Questions Discovery Call and I can help you decide! How long is this going to take?! Unhelpful answer -- it depends. Different tiers have different timelines. If you decide to add any "special characters," that changes things too. What I can tell you is, the clock starts as soon as you've approved your criteria. What if I don’t like any of the names? Tell me! I won’t be offended – I’m not emotionally attached to any of the names I present to you. But plot twist – you shouldn’t be either. Our goal is to land on a name that meets your objectives, fits your brand personality and criteria. That’s why I have you approve it before I even start ideating – to keep us objective! However, in the rare case that none of the names feel right (even though they meet the agreed criteria), I’ll have you revise your criteria, then we’ll try again. Both the IDK and TBD tier include one round of revisions. Beyond that, my hourly rate will apply. Do you guarantee that the names can be trademarked? I offer an “Asterisk” add-on that includes a more comprehensive search by a third-party to minimize risks, but full legal clearance should always be done by a trademark attorney before you use your new name. Do I own all the names on the list? Your investment covers the naming process and exclusive rights to one final pick. Creatively and strategically developed, vetted & 100% yours. The rest are just part of the process—not the product—and they remain my intellectual property. It’s kind of like house hunting. I show you the best options that match your criteria, but you only close on one. The rest stay on the market. I hold onto unused names for at least 30 days before I even think about recycling, reimagining, or repurposing them for another project. This grace period gives you time to sleep on it—and if another name keeps calling your name, we can talk about what it looks like to license an additional one. This isn’t just my policy—it’s standard across the naming industry. The “rejects” remain the IP of the naming consultant or agency unless otherwise agreed upon. It protects your brand, and the integrity of the work. Why should I hire someone to name for me?! Wellllllll, I'll let some numbers do the talking for this one. 77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023) 64% are more likely to notice a business with a witty name (Source: Simply Business, 2022) A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021) Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024) What's the difference between basic market feedback and the Question Mark add-on? Basic feedback means I'm asking people in/around your target audience for random associations. They're never hearing the actual names I'll present to you. I'll say, "what does _______ make you think of?" Basically, I'm testing for tone and assumptive meaning. Focus groups are much more in depth. Participants are meticulously selected, compensated and given more context about you/the brand and the names. They have a grading rubric and their exact feedback is presented to you on presentation day.

A weekly newsletter about brand name origin stories, strong opinions on celebrity brand names, and DIY business naming advice. Chain Letters Names spread through word of mouth. So do good stories. ....& so does this newsletter. SUBSCRIBE READ CAREFULLY. THIS REALLY WORKS. ----------Forwarded message---------- From: Katie Pannell from 26&thensome Subject: Why you should subscribe To: You know who *wink* YOU HAVE BEEN HIT BY THE CHAIN LETTERS TRUCK! Once you've been hit, you are obligated by the laws of the Internet to subscribe and tell 5 of your closest business friends............. If you tell 3 ppl about this, ur crush will compliment you on your brilliant brain. If you tell 26 ppl or more, Katie with the good names herself will name her first born after u, or name your first born. If you don't pass this on, you will have FOMO for several hours after you close this page and you and your friends will miss out on really funny stories, the lore behind big brand names you love, strong opinions on objectively BAD names, and DIY naming advice. DO NOT PASS UP THIS OPPORTUNITY. DIY Naming + Creative Strategies (the ART of it all) Psychology of Naming (the “why” of it all) Linguistics & Phonetics (aka mouth sounds that make naming more “sciency”) “That’s a Choice” (a sometimes series when I see a name so WILD in the wild that I have to stop all regularly scheduled content to tell you about it) Personal Stories I Don’t Share on Social Media (usually about old women 65+ hitting on my husband which is unfortunately an every weekend thing) Conceptual Positioning (the right way to do a themed brand!) The Name•O•Matic The *very* popular custom naming GPT Nobody minds good Chain Letters Was it “bathtub gin” or “old women hitting on my husband” that did it for you? Go ahead, preview the goods: TTPD Day Yes, this email is about Taylor Swift. If you're not a Swiftie - see yourself out - unless you want to see how I turn TTPD release day into PRIMO promo material. Read Now Lil 'Ol Elmer The only problem I have with Elmer is I never get the satisfaction of seeing anyone's face when he shows up uninvited. Read now It happened again. During my I-know-I-shouldn't-wake-up-and-grab-my-phone morning scroll, I came across this post in my county networking group. Read Now have we met? hey, I'm Katie with the good names My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Which is why now, I help brands avoid the same fate by coming up with ownable, unforgettable, creative names. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. More about how I got here You on IG? I'm usually not, but you can try! @26andthensome Load more

Real name critiques made public for educational purposes… and definitely not because I’m tired of explaining that “Haus” is dated. fast, free, unfiltered feedback on your name idea Smash or Pass Might I suggest a hot shower, hot coffee, and a fresh napkin for namestorming purposes? GET FEEDBACK K K K K * Hello, my name is: Katie [with the good names] Pannell The “with the good names” is silent, but implied. As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for. I’ve named brands, bands, baby and beauty products – and that’s just my B-list! I don't have to tell you how important First Impressions are... You're going to say your brand/product name, spell it, and hear it constantly. In your intros. In your inbox. In your dreams or -- your nightmares. Our Features This is the space to introduce the Features section. Use this space to highlight your unique aspects and to present specific credentials, benefits or special features you offer. Explore Feature Title Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background. Feature Title Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background. Feature Title Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background. How this works: Step 1: Submit Fill out the form where you can drop it like it's hot (or not). You'll also get the form via email in case you need a minute (or a meltdown). Step 2: Sweat Sit on the edge of your seat for a few days. I send feedback out on Thursdays. Don't worry, while you wait - I have plenty of things for you to read, listen to, or do to keep you distracted. Step 3: Start Start using your great name best case scenario) or start over. If my feedback sparks a whole new name idea, you'll be able to resubmit new ideas. GET FEEDBACK & if you're not convinced of your name -- here's a list of reasons you should run it by me: You used AI, and it kept giving you bad alliterative options. You're worried about trademark availability. You want the name to sound bold & original, but you're worried people won't "get it," so now you're stuck between boring and try-hard. The longer you stare at your options, the worse they all sound. You needed a name yesterday, your whole launch is waiting on it (no pressure! 😬) & if you get this wrong you'll probably want to rebrand again in 6 months... My turn to Name Drop. The "Spell it Out" Section Also known as FAQs What kind of name can I submit? Business names. Podcast names. Products. Services. Sourdough starters. If you're going to make a logo for it, or refer to the thing by name often, go ahead & drop it! Can I submit more than one? *Sigh* Name Drop is a free service that requires me to respond to every single submission manually. I LOVE this about it, but also, please don't abuse it (me) lol. Submit the ONE name you're most excited about (or on the fence about) for ONE thing. If you really need me to validate MULTIPLE names, you can just get my GPT and use the "gut check" feature -- it's programmed with actual Name Drop feedback. You're not going to share it, right? Your name is safe with me! I won't share it publicly, but I do use my Name Drop feedback to train my custom naming GPT. There is NO way for GPT users to access its knowledge base though. In the event that I share our exchange as a teaching moment or example of what someone could expect feedback wise, I will *NEVER* share your name idea or your actual name. I'll blur all those parts out. Promise! Also, I don't share your actual name with my GPT either. Just my feedback on your name idea. What if I don't like your feedback? That's okay! Naming is part art, part science and part strategy. Which means, it's only subjective up to a point. Of course, I want you to "like" your name, but also, you'll like it more when it meets objective criteria that make it undeniably GOOD. Name Drop is a free, fast game of gut instinct and first-impressions. It's NOT a full naming project where I get all up in your brand's business. If you want that however -- the strategy, the context, the custom naming -- pass GO and book an IDK or TBD package. ;) How soon will you get back to me? I try to get through my stack every Thursday. Sometimes, that's easier said than done but I will ALWAYS get back to you! WHY IS THIS FREE?!? Crazy, isn't it? I've given FREE thoughtful feedback to 76 (& counting) business owners but as demand increase for my 1:1 services, and as I roll out new offers -- it's getting harder and harder to keep up with demand for this free service. So this little Name Drop that should [be a paid offer] is turning into something new in Q2. Submit now, or it'll cost ya ;)