The greatest hits album of all the brands, beauty, and baby stuff I’ve helped name—plus a few deep cuts I’m still bragging about. Exhibit A-Z Client Case Studies

Website & Purchase Policies Terms & Conditions of Use | Privacy & Purchase Policies | 26&thensome, LLC Last Updated: March 20, 2025 The following policies, including our Terms and Conditions of Use, Privacy Policy, and Disclaimers and Terms of Purchase specific to any product you purchase (collectively, “Terms”), entered into by and between You and 26&thensome, LLC (“Company,” “we” or “us”), govern your use of the website www.26andthensome.com and any subdomains (“Website”), including all materials, resources, information, and services on the Website, whether as a guest or registered user. Your access to and use of the Website is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, customers, and others who access or use the Website. By accessing or using the Website you agree to be bound by these Terms, without modification, and acknowledge reading them. If you disagree with any part of the Terms, you may not access the Website. Privacy Policy This Privacy Policy describes how 26&thensome LLC (“we” or “us”) collects, uses, and shares your personal information when you use our website www.26andthensome.com and any of our subdomains (the “Website”). Topics Personal information we collect How we use your personal information How we share your personal information How we store your data Email marketing Behavioral advertising Your data protection rights Third-party websites Changes Contact Us Personal Information we collect: When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as “Device Information”. We collect Device Information using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Website. We collect Device Information using the following technologies: Functionality: To recognize you on our website and recognize your previously selected preferences, including your preferred language and your location. Advertising: To collect information about your visit, the content you viewed, the links you followed, and information about your web browser, device, and IP address. We sometimes share limited aspects of this data with third parties for advertising purposes. Affiliate Marketing: To track which member of our affiliate team referred you to us for the purpose of granting commissions to them if you purchase from us You can set your browser not to accept cookies, and the website above tells you how to remove cookies from your browser. Some of our website features may not function if you disable cookies. Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser. We also collect data you provide to us directly. We refer to the data you provide as “Provided Information.” We collect and process data you provide when you: Register online or place an order for any of our products or services Voluntarily complete a customer survey or provide feedback on any of our message boards, via our contact form, or via email Provide your email address in exchange for access to a free resource Sign up for our email newsletter or subscribe to any of our regular content Submit an intake form or application form for any of our services or programs The Provided Information we collect may include: Personal identification information (name, email address, phone number, etc.) Billing information (billing address, shipping address, payment information, including credit card numbers, etc.) Business information (name of your business, business model, revenue levels, business goals) When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Provided Information. How we use your Personal Information We use the Provided Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, delivering products, and providing you with invoices and/or order confirmations). Additionally, we use Provided Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns). We also use Device Information to track affiliate referrals for the purpose of granting commissions to our affiliates. How we share your Personal Information We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our visitors use the Website - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.] The types of third parties with whom we might share elements of your Personal Information include: Payment processors engaged by us to securely store and handle payments information, such as credit or debit card information Providers of email management and distribution tools Providers of security and fraud prevention tools and services Providers of data aggregation and analytics software services that allow us to effectively monitor and optimize our site Providers of affiliate marketing tracking and analytics software services that allow us to provide an affiliate program and grant commissions to affiliates Providers of client management systems to help us track and communicate with potential clients We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. How we store your data We process and store your data using the following providers: Google Workspace Google Analytics Interact Mouseflow Unitel Voice Dubsado Showit ThriveCart Flodesk PayPal Stripe Please visit their individual websites for information on the physical location of their servers where your information is stored. We use commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of any information that may be stored on our servers. Of course, no computer network or data transmission on the internet can be guaranteed to be 100% secure and so you submit your information at your own risk. We will maintain your Personal Information for our records unless and until you ask us to delete this information. Email Marketing If you make a purchase on this Website, download a free resource in exchange for your email address, and/or opt in to receive emails, you agree to receive email communications from this site, including but not limited to newsletters, site updates, promotions, and other announcements and correspondence. We are not responsible for the receipt of any such emails. You are responsible for ensuring that our email address(es) are not blocked or forwarded to your spam folder. You have the right at any time to stop us from contacting you for marketing purposes. If you opt to unsubscribe from receiving emails, you understand that you may no longer receive information or updates from this Website, including promotions or product updates. Behavioral Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work You can opt out of targeted advertising by using the links below: Facebook: https://www.facebook.com/settings/?tab=ads Google: https://www.google.com/settings/ads/anonymous Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads TikTok: https://support.tiktok.com/en/account-and-privacy/personalized-ads-and-data/personalization-and-data Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/ Your Data Protection Rights If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Under certain conditions, you may also have the right to restrict or object to our processing of your data, and to request that we transfer your Personal Information to another organization. If you would like to exercise any of these rights, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States. Third-Party Websites Our privacy policy applies only to our website. We are not responsible for the data collection, privacy practices or policies of any third-party site to which we may provide a link or that may link to our site. We encourage you to read the privacy statement and terms of use of other sites. Changes We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The date of the last revision will be indicated by the “Last updated” date at the top of this page. Any such changes are effective immediately upon publication on our Website. Complaints Please contact us if you have any complaints about how we use your Personal Information so we can resolve the issue whenever possible. Residents of the European Union also have the right to lodge a complaint with your local data protection regulator, such as the Information Commissioner’s Office in the UK. California residents can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254. Contact us For more information about our privacy practices, if you have questions, or if you would like to exercise your data protection rights, please do not hesitate to email us: katie@26andthensome.com Terms and Conditions These Terms, together with our Privacy Policy, Disclaimer, and any other documents expressly incorporated by reference, govern your use of our website www.26andthensome.com and any subdomains (“Website”), including all materials, resources, information, and services on the Website, whether as a guest or registered user. Your access to and use of the Website is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, customers, and others who access or use the Website. By accessing or using the Website you agree to be bound by these Terms, without modification, and acknowledge reading them. If you disagree with any part of the Terms, you may not access the Website. PRIVACY POLICY Your use of the Website is also subject to our Privacy Policy. Please review our Privacy Policy, which also governs the Website and informs users of our data collection practices. Your agreement to the Privacy Policy is hereby incorporated into these Terms. DISCLAIMER Your use of the Website is also subject to our Disclaimer. Please review our Disclaimer, which also governs the Website and informs users of various limitations regarding the information provided on the Website. Your agreement to the Disclaimer is hereby incorporated into these Terms. NO USE BY MINORS To access or use the Website, you must be 18 years of age or older and have the requisite power and authority to enter into these Terms. Children under the age of 18 are prohibited from using the Website. LAWFUL PURPOSES You may use the Website for lawful purposes only. You agree to be financially responsible for all purchases made by you or someone acting on your behalf through the Website. You agree to use the Website and to purchase services or products through the Website for legitimate, non-commercial purposes only. You shall not post or transmit through the Website any material that violates or infringes the rights of others, or that is threatening, abusive, defamatory, libelous, invasive of privacy or publicity rights, vulgar, obscene, profane, or otherwise objectionable, contains injurious formulas, recipes, or instructions, that encourages conduct that would constitute a criminal offense, give rise to civil liability, or otherwise violate any law. USE OF FREE DOWNLOADABLE CONTENT We may make resources on this Website accessible to users in exchange for providing an e-mail address (“Gated Content”). We grant you a limited, personal, non-exclusive, non-transferable license to use the Gated Content for your own personal or internal business use. Except as otherwise provided, you acknowledge and agree that you have no right to modify, edit, copy, reproduce, create derivative works of, reverse engineer, alter, enhance or in any way exploit any of the Gated Content in any manner. You agree that you may only use the Gated Content for your personal or internal business use. You agree that you will not sell, redistribute, or create any derivative works based upon the Gated Content and you will not offer any competing products or services based upon any information contained in the Gated Content. MATERIAL YOU SUBMIT TO THE WEBSITE By posting, uploading, submitting, inputting, providing, or otherwise making available any artwork, photos, written works, or other media, including feedback and suggestions (collectively, “Submissions”), you grant us, our affiliated companies, and any necessary sub-licensees a worldwide, a nonexclusive, irrevocable license to use your Submission for promotional, business development, and marketing purposes including, without limitation, the right to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate, and reformat your Submission; and to publish your name in connection with your Submission. We claim no intellectual property rights over your Submissions You retain copyrights and any other rights you may rightfully hold in any Submissions that you submit through the Website. You shall not upload, post, submit, input, or otherwise make available on the Website any Submissions protected by copyright, trademark, or other proprietary right without the express written permission of the owner of the copyright, trademark, or other proprietary right, and the burden of determining that any Submissions are not so protected rests entirely with you. You shall be liable for any damage resulting from any infringement of copyrights, trademarks, or other proprietary rights, or any other harm resulting from such a Submission. By making a Submission to the Website, you represent or warrant that you own or otherwise control all the rights to your Submission described herein including the authority to use and distribute the Submission and that the use or display of the Submission as contemplated in this section will not violate any laws, rules, regulations, or rights of third parties. You agree to hold us harmless from and against all claims, liabilities, and expenses arising out of any potential or actual copyright or trademark misappropriation or infringement claimed against you arising from your Submissions. You further grant us the right to use your Submission for the purpose of improving our Website, products, or services (and for any other purpose we deem necessary or desirable) without being obliged to pay you any compensation for our use of your Submission. We are under no obligation to post or use any Submission you may provide and may remove any Submission at any time at our sole discretion. If you do send us unsolicited ideas, such ideas will be deemed non-confidential, and we will not be required to provide any acknowledgement of their source. OUR INTELLECTUAL PROPERTY The Website contains intellectual property owned by us, including trademarks, copyrights, proprietary information, and other intellectual property. We reserve all rights in and to our common law and registered trademarks, service marks, copyrights, and other intellectual property rights, including but not limited to text, graphics, photographs, video, design, and packages, belonging to us or to our licensors (“IP”). You may not modify, publish, transmit, participate in the transfer or sale of, create derivative works from, distribute, display, reproduce or perform, or in any way exploit in any format whatsoever any of our IP in whole or in part, without our prior written consent. We reserve the right to immediately block your access to the Website and remove you from any service, without refund, if you are caught violating this intellectual property policy. You are granted a non-exclusive, non-transferable, revocable license to access and use the Website and the resources available for download from the Website (the “Content”) strictly in accordance with these Terms of Use. As a condition of your use of the Website, you warrant that you will not use the Content for any purpose that is unlawful or prohibited by these Terms. You may not use the Content in any manner that could damage, disable, overburden, or impair the Website or interfere with any other party’s use and enjoyment of the Website. You may not obtain or attempt to obtain any materials or information through any means not intentionally made available or provided for through the Website. All content included as part of the Content, such as text, graphics, logos, images, as well as the compilation thereof, and any software used on the Website, is our property or the property of our licensors and is protected by copyright and other laws that protect intellectual property and proprietary rights. You agree to observe and abide by all copyright and other proprietary notices, legends or other restrictions contained in any such content. You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale, create derivative works, or in any way exploit any of the Content, in whole or in part. The Content is not for resale. Your use of the Content does not entitle you to make any unauthorized use of any protected content. You agree not to delete or alter any proprietary rights or attribution notices in any Content. You will use protected content solely for your individual or internal business use and will make no other use of the Content without our express written permission or permission from the copyright owner. You agree that you do not acquire any ownership rights in any protected content. We do not grant you any licenses, express or implied, to our intellectual property or that of our licensors except as expressly authorized by these Terms. Our name, logo, slogan, and all related names, logos, product and service names, designs, and slogans are the trademarks of our Company or of our affiliates or licensors. You must not use such marks without our prior written permission. All other names, logos, product and service names, designs, and slogans on this Website are the trademarks of their respective owners. CHANGED TERMS We may at any time amend these Terms, including our Privacy Policy and Disclaimers. The date of the last revision will be indicated by the “Last updated” date at the top of this page. Any such changes are effective immediately upon notice to you by us posting the new Terms on this Website. We reserve the right to update any portion of our Website, including these Terms, at any time. If you continue to use our Website after we have made revisions, your continued use constitutes consent to the revised Terms, Privacy Policy, and Disclaimers. NO WARRANTIES While we make every effort to ensure that the content on this Website is free from errors, we do not give any warranty or other assurance as to the accuracy, completeness, timeliness or fitness for any particular purpose of the content and materials on this site beyond reasonable efforts to maintain the site. To the maximum extent permitted by law, we provide our website and related information and services on an "AS IS" AND “AS AVAILABLE” BASIS WITHOUT ANY WARRANTIES, REPRESENTATIONS, OR GUARANTEES OF ANY KIND (WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE) INCLUDING BUT NOT LIMITED TO WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. LIMITATION OF LIABILITY YOU AGREE THAT UNDER NO CIRCUMSTANCES SHALL WE BE LIABLE FOR DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, EXEMPLARY, OR ANY OTHER DAMAGES ARISING OUT OF YOUR USE OF THE WEBSITE OR RESOURCES, PRODUCTS OR SERVICES AVAILABLE THROUGH THE WEBSITE. ADDITIONALLY, WE ARE NOT LIABLE FOR DAMAGES IN CONNECTION WITH (I) ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, DENIAL OF SERVICE, ATTACK, INTERRUPTION, DELETION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS, OR LINE OR SYSTEM FAILURE; (II) LOSS OF REVENUE, ANTICIPATED PROFITS, BUSINESS, SAVINGS, GOODWILL OR DATA; AND (III) THIRD PARTY THEFT OF, DESTRUCTION OF, UNAUTHORIZED ACCESS TO, ALTERATION OF, OR USE OF YOUR INFORMATION OR PROPERTY, REGARDLESS OF OUR NEGLIGENCE, GROSS NEGLIGENCE, FAILURE OF AN ESSENTIAL PURPOSE AND WHETHER SUCH LIABILITY ARISES IN NEGLIGENCE, CONTRACT, TORT, OR ANY OTHER THEORY OF LEGAL LIABILITY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF OR COULD HAVE FORESEEN THE DAMAGES. IN THOSE STATES THAT DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR THE DAMAGES, OUR LIABILITY IS LIMITED TO THE FULLEST EXTENT PERMITTED BY LAW. IN NO EVENT SHALL OUR TOTAL LIABILITY TO YOU EXCEED THE TOTAL PURCHASE PRICE OF ANY PRODUCTS OR SERVICES YOU HAVE PURCHASED FROM US. NO GUARANTEE OF AVAILABILITY Your use of the Website and any associated services may sometimes be subject to interruption or delay. We reserve the right to withdraw or amend this Website and any service or material provided on the Website in its sole discretion without notice. Due to the nature of the Internet and electronic communications, we and our service providers do not make any warranty that our Website or any associated resources or services will be error-free, without interruption or delay, or free from defects in design. We will not be liable to you should our Website or the resources or services supplied through our Website become unavailable, interrupted or delayed for any reason. From time to time, we may restrict access to some parts of the Website, or the entire Website, to users, including registered users. Information provided on the Website and any resources provided on or available for download from the Website is subject to change. We make no representation or warranty that the information provided, regardless of its source, is accurate, complete, reliable, current, or error-free. We disclaim all liability for any inaccuracy, error, or incompleteness in the information provided. MALICIOUS CODE Although we endeavor to prevent the introduction of viruses or other malicious code (“malicious code”) to our Website, we do not guarantee or warrant that our Website, or any data available on the Website, does not contain malicious code. We will not be liable for any damages or harm attributable to malicious code. You are responsible for ensuring that the process you employ for accessing our Website does not expose your computer system to the risk of interference or damage from malicious code. SECURITY The security of your contact information is of utmost importance to us. However, you acknowledge the risk of unauthorized access to, or alteration of, your data. We do not accept responsibility or liability of any nature for any losses you may sustain as a result of such unauthorized access or alteration. All information transmitted to or from you is transmitted at your own risk, and you assume all responsibility and risks arising in relation to your use of this Website and the internet. We do not accept responsibility for any interference or damage to your computer system that may arise in connection with your access to this Website or any outbound hyperlinks. THIRD-PARTY RESOURCES The Website may contain links to external websites that are not provided by, maintained by, or in any way affiliated with us. We do not guarantee and are not responsible for the availability, accuracy, relevance, timeliness, or completeness of these external websites or any information thereon. Links to such websites or resources do not imply any endorsement by or affiliation with us. You acknowledge sole responsibility for and assume all risk arising from your use of any such websites or resources. We may, from time to time, provide information from a third party in the form of a guest post or interview, in written, audio, video, or other medium. We do not control the information provided by such third-party guests, are not responsible for investigating the truth of any information provided, and cannot guarantee the veracity of any statements made by such guests. INDEMNIFICATION You shall indemnify and hold us harmless from and against any and all losses, damages, settlements, liabilities, costs, charges, assessments, and expenses, as well as third-party claims and causes of action, including, without limitation, attorney’s fees, arising out of your breach of any of these Terms, your use of the Website, its content, and any product or service purchased from the Website, or your failure to maintain the confidentiality and/or security of your password or access rights to this Website and its resources. You shall provide us with such assistance, without charge, as we may request in connection with any such defense, including, without limitation, providing us with such information, documents, records, and reasonable access to you, as we deem necessary. You shall not settle any third-party claim or waive any defense without our prior written consent. EFFECT OF HEADINGS; SEVERABILITY The subject headings of the paragraphs and subparagraphs of these Terms are included for convenience only and shall not affect the construction or interpretation of any of its provisions. If any portion of these Terms is held to be unenforceable or contrary to law, such portion shall be construed in accordance with applicable law so as to best accomplish the objectives of the original provision to the fullest extent allowed by law, and the remainder of the provisions shall remain in full force and effect. ENTIRE AGREEMENT; WAIVER These Terms, together with the Privacy Policy and Disclaimers, constitute the entire agreement between us pertaining to the Website and supersedes all prior and contemporaneous agreements, representations, and understandings between us. Any waiver by us of a breach of or right under these Terms will not constitute a waiver of any other or subsequent breach or right. No waiver shall be binding unless executed in writing. GOVERNING LAW; JURISDICTION These Terms, including with the Privacy Policy and Disclaimers shall be construed in accordance with, and governed by, the laws of the State of Georgia and the courts of Georgia shall have jurisdiction to hear and determine any dispute arising in relation to these Terms. You agree that any proceeding relating to use of this site must be filed exclusively in the appropriate courts located in Cherokee County, Georgia and you submit to the jurisdiction of those courts and waive any objection based on an inconvenient forum or other reasons. ALTERNATIVE DISPUTE RESOLUTION The parties agree to attempt to resolve any dispute, claim, or controversy arising out of or relating to these Terms by mediation. The parties further agree that their respective good faith participation in mediation is a condition precedent to pursuing any other available legal or equitable remedy, including litigation, arbitration, or other dispute resolution procedures. ALL RIGHTS RESERVED All rights not expressly granted in these Terms are reserved by us. If you do not see a usage scenario here that applies to your intended usage contact us at katie@26andthensome.com CONTACT INFORMATION The owner of this website is 26&thensome LLC. You may contact us by email at katie@26andthensome.com Disclaimers & Disclosures This website is owned and operated by 26&thensome LLC (“Company,” “we,” or “us”). This Disclaimer, together with the Terms & Conditions of Use and Privacy Policy, governs your access to and use of www.26andthensome.com including any content, functionality, products, and services offered on or through www.26andthensome.com , any subdomains (the “Website”), whether as a guest or a registered user. Please read the Disclaimer carefully before you start to use the Website. By using the Website or by clicking to accept or agree to the Terms & Conditions of Use when this option is made available to you, you accept and agree to be bound and abide by the Disclaimer. If you do not want to agree to the Disclaimer, you must not access or use the Website. FOR EDUCATIONAL AND INFORMATIONAL PURPOSES ONLY The information contained on this Website and the resources, information, webinars, videos, blog posts, courses, downloads, and/or products available through this Website, whether free or paid, (the “Resources”) are for educational and informational purposes only. USER’S PERSONAL RESPONSIBILITY By using this Website, you accept personal responsibility for the results of your actions. You agree to take full responsibility for any harm or damage you suffer as a result of the use, or non-use, of the information available on this Website and in the Resources. You agree to use judgment and conduct due diligence before taking any action or implementing any plan or policy suggested or recommended on this Website or in the Resources. NO GUARANTEES You agree that the Company has not made any guarantees about the results of taking any action, whether recommended on this Website or not. The Company provides educational and informational resources that are intended to help users of this website succeed in life, business, and otherwise. You nevertheless recognize that your ultimate success or failure will be the result of your own efforts, your particular situation, and innumerable other circumstances beyond the control and/or knowledge of the Company. You also recognize that prior results do not guarantee a similar outcome. Thus, the results obtained by others, whether clients or customers of the Company or otherwise, applying the principles set out in this Website are no guarantee that you or any other person or entity will be able to obtain similar results. TESTIMONIALS At various places on this Website, you may find testimonials from clients and customers of the products and services offered on this Website or by the Company. The testimonials are actual statements made by clients and/or customers and have been truthfully conveyed on this Website. Although these testimonials are truthful statements about results obtained by these clients and/or customers, the results obtained by these clients and/or customers are not necessarily typical. You specifically recognize and agree that the testimonials are not a guarantee of results that you or anyone else will obtain by using any products or services offered on this Website or by the Company. REVIEWS At various times, we may provide reviews of products, services, or other resources. This may include reviews of books, services, and/or software applications. Any such reviews will represent the good-faith opinions of the author of such review. The products and services reviewed may be provided to the Company for free or at a reduced price as an incentive to provide a review. Regardless of any such discounts, we will provide honest reviews of these products and/or services. You recognize that you should conduct your own due diligence and should not rely solely upon any reviews provided on this website. We will disclose the existence of any discounts or incentives received in exchange for providing a review of a product. If you would like more information about any such discounts and incentives, send an email to: katie@26andthensome.com that includes the title of the reviewed product as the subject line. We will respond via email and disclose any incentives or discounts we received in association with any such review. AFFILIATE LINKS From time to time, the Company may participate in affiliate marketing and may allow affiliate links to be included on some of our pages. This means that we may earn a commission if/when you click on or make purchases via affiliate links. As a policy, the Company will only affiliate with products, services, coaches, consultants, and other experts that we believe will provide value to our customers and followers. The Company will inform you when one of the links constitutes an affiliate link. You recognize that it remains your personal responsibility to investigate whether any affiliate offers are right for you or your business and will benefit you. You will not rely on any recommendation, reference, or information provided by the Company but will instead conduct your own investigation and will rely upon your investigation to decide whether to purchase the affiliate product or service. NO ENDORSEMENTS From time to time, the Company will refer to other products, services, coaches, consultants, and/or experts. Any such reference is not intended as an endorsement or statement that the information provided by the other party is accurate. The Company provides this information as a reference for users. It is your responsibility to conduct your own investigation and make your own determination about any such product, service, coach, consultant, and/or expert. EARNINGS DISCLAIMER From time to time, the Company may report on the success of one of its existing or prior clients/customers. The information about this success is accurately portrayed by the Company. You acknowledge that the prior success of others does not guarantee your success. As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation. The use of our information, products and services should be based on your own due diligence and you agree that the Company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products, and services reviewed or advertised on this Website. CONTACT US We welcome your questions or comments regarding the Disclaimer: katie@26andthensome.com Digital Product Terms Please read these Terms of Purchase (“Terms”) carefully before completing your purchase of any course, product, template or workshop (“Product”) from 26&thensome, LLC (the “Company”, “we”, “our”). You are legally bound to these Terms whether or not you have read them. If you do not agree with any of our Terms, please email us at katie@26andthensome.com and we will make reasonable efforts to remove your name, email and access to our Product(s) and website(s). Last Updated: 1/29/23 By purchasing a Product from the Company, you agree to abide by these Terms and our Website Terms & Conditions of Use, Privacy Policy, and Disclaimers (collectively, these “Terms”). If you disagree with any part of these Terms, you should not complete your purchase. In the event of any conflict between these Terms and the Website Terms & Conditions of Use, Disclaimers, or Privacy Policy, these Terms shall control. You must be at least 18 years of age or older to purchase from the Company. These Terms do not apply to any services provided by 26&thensome, LLC. Products The Products may include access to an online, password protected platform that may include video, audio, or written lessons, templates, guides, checklists, slide decks, and/or other training materials or access to downloadable templates, guides, checklists, and/or other resources delivered via email or sharing links as further described on the sales and/or checkout pages for each Product. From time to time, the Company will offer bonuses to individuals who purchase certain Products. You shall be entitled to any bonuses offered to you at the time of your enrollment. Bonuses are not guaranteed to be available for the entire lifespan of the Product and they vary depending on specific live and automated promotions throughout the year. If the offered bonus is a product that you already purchased, you will not be entitled to a refund of the purchase price for the product or any other compensation in place of the offered bonus. Your Personal Responsibility & Assumption of the Risk Security. It is your responsibility to secure your username and password from theft or any other means of unauthorized use that would violate these Terms and Conditions of Use. We do not store any whole credit card numbers or payment information, and instead, these are processed through third party processors such as Stripe or Paypal. By utilizing these payment processors to gain access to the Product(s), you indemnify us and instead assume any and all risk or liability for the security of the payment details, and agree to be bound by the third party payment processor’s applicable terms and conditions of use. By using the Product(s), you accept personal responsibility for the results of your actions. You assume all the risk of your access to the Product(s) and any subsequent actions you choose to take as a result of the influence, information or educational materials provided to you. You agree to take full responsibility for any harm or damage you suffer as a result of the use, or non-use, of the information available in the Product(s). You agree to use judgment and conduct due diligence before taking any action or implementing any plan or policy suggested or recommended in the Product(s). Payment Policy 1. 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Learn the ABCs of making a name for yourself - literally - in this 5 day challenge. The ABCs of making a name for yourself - literally. A crash course in the art, science, and strategy of naming your next big thing. Get Schooled POP QUIZ: Have you tried the "clear over clever” advice for naming? How many hours in the past month have you argued with AI over names? Are you thisclose to adding "HAUS" to something just to be done with it? What you’ll learn: 26(&thensome) strategies for coming up with creative, interesting, trademarkable names for just about anything ever Why your business coach is wrong about naming (and what to do instead) The #1 benefit to being the black sheep of your industry The only way you should be using AI for naming (hint: not how you think) How to know if your name is “good” The psychology behind names that sound good and sell well Trends that are already tired and should stop immediately The secret to names that attract high-ticket clients &thensome! The Crash Course Class Schedule Turning ABCs into OMGs Over 5 days, you'll learn the exact framework I use to create brand and product/service names that stick: Day 1: Unlearning First things first - unlearning everything you’ve ever learned about naming in business. Respectfully, those compact lessons in comprehensive, giant courses are usually 8-12 minutes of bad advice by people who’ve never studied naming… We’ll get into why “clear over clever” is terrible advice, what objectively makes a “good” name, and why things like length, domain availability and literal meaning are irrelevant. Day 2: A is for Angle Your first real lesson: strategic positioning. Because if you don't know your angle, you'll end up with a name that sounds like everyone else's. We're getting crystal clear on your messaging and positioning before we even think about naming. What differentiates you from your competitors? What’s your one-liner that says it all? We’ll use all of this to inform your naming criteria. Day 3: B is for Brand ________ Essence. Personality. Voice. Visuals. Getting into the emotional weeds of naming because names are supposed to make us feel things and sometimes we need more than words to describe a feeling. We’ll be making vision boards, talking about tone of voice, humor, personality to ensure your name resonates on both rational and emotional levels. Day 4: C is for Criteria This is how we keep the process strategic—not subjective. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch, etc). Then we’ll talk through how to come up with names that meet them and which “rules” are bendable or breakable. Day 5: D-Day (Decision Day) Put it all together and finally choose a name worth trademarking. Armed with your angle, brand clarity, and criteria, you'll learn exactly how to vet your options. I’ll guide you through a decision-making process that eliminates overwhelm and second-guessing, and give you tips on narrowing down your top contenders. You’ll leave with a shortlist of names, rationale for each choice, and total confidence in your final choice! General Admission General Studies Learn the ABCs of making a name for yourself Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) Investment: $97 Join the Waitlist VIP Honors Program …then turn those ABCs into OMGs. Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) &then some Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class One week 1:1 Voxer access during challenge week for real-time namestorming Investment: $297 Join the Waitlist *Limited class size. Because some lessons are better learned without the entire student body chiming in. I brought receipts What Nameless Thing[s] Can I Bring? That group program you've been sitting on That next offer that needs to sound as good as it is Your newsletter that's still called "Weekly Updates" An upcoming podcast or YouTube series The signature framework you're known for Your next course or workshop A lead magnet collecting dust in Canva Your high-ticket offer that needs to sound expensive The low-ticket offer that needs to sound exclusive The challenge that's still untitled Your new service package Basically, anything but I draw the line at naming children. Mostly because I’m very territorial about the names of my own unborn children and I will not suggest them to you under any circumstances because I can’t separate my personal emotional attachments and that’s not good business. Meet Your Naming Expert: Hi, I’m Katie [with the good names] Pannell Yeah, AI can give you 100 name ideas in .3 seconds, but it can also suggest sh*t like 'Innovatrix Solutions' with a straight face… So that’s why you need to get schooled on how to make a name for yourself – literally and figuratively. Over the past 2 years, I’ve named brands, brands, beauty and baby products – and that’s just my B-list! I’ve also taught an abbreviated version of this challenge at least 5x and every time I get feedback like this: Time to get schooled on naming. Register for the Crash Course: JUNE 2025 PREREQUISITES: Something that needs a name Willingness to think outside the bots Verbal contract agreement to not name by committee COURSE MATERIALS & REQUIRED READING: Independent Study Materials provided upon checkout ;) 26&thensome Capital Offenses The Psychology & Linguistics of Naming General Admission General Studies Learn the ABCs of making a name for yourself Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) Investment: $97 Join the Waitlist VIP Honors Program …then turn those ABCs into OMGs. Includes: 5-day curriculum The 26tionary of Naming Strategies Independent study materials Daily optional homework + extra credit opportunities to earn favoritism (ie - I’ll make an example of you and show everyone your work) Slack Access during challenge Office Hours (date/time TBD by the group availability) &then some Bonus Lessons: LIVE Conceptual Naming Class & Newsletter Naming Class One week 1:1 Voxer access during challenge week for real-time namestorming Investment: $297 Join the Waitlist *Limited class size. Because some lessons are better learned without the entire student body chiming in. A great name isn't just about what you “like” -- it's about strategy, staying power, and giving your brand room to grow. And that's exactly what you'll learn to create in this challenge. This Is For You If: You’ve tried to come up with a name but you just hate all your options You’d rather invest in getting it right now, than pay for it later You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles Your group chat (love them buuut…) hasn’t been super helpful You want to come up with an overarching brand theme that makes naming everything underneath it WAY OF EASIER Join the Waitlist

404 error The page with no name. I was hoping you’d find it. *cracks knuckles* Step 1: Namestorm At this phase, NO idea is a bad idea. This is about getting out of your head and just starting. Here’s my list of names for a 404 page: Whoops! I Did It Again 404get About It The Naming Hall of Shame Untitled [Insert Something Good Here] The One That Got Away The Bermuda URL How to Lose a Page in 10 Clicks A Series of Unfortunate Clicks Error: On the Side of Caution Nameless & Afraid Nothing to See Here The Nameless Wonder The Page with No Name Step 2: Kill your Darlings I know some of these just don’t land. Whoops! I Did It Again Sounds like an email subject line 404get About It: Dad humor. Too punny. The Naming Hall of Shame Reminiscent of sports ball. Untitled Unoriginal. Doesn’t sound like a name, more like the “stock” placeholder name for when you create a new web page anyway. Genuinely looks like I forgot to name it. [Insert Something Good Here] See above. The One That Got Away The Bermuda URL Only makes sense if you’re familiar with the Bermuda Triangle. Who isn’t? But still… not gonna take the risk. How to Lose a Page in 10 Clicks A Series of Unfortunate Clicks Error: On the Side of Caution To “err” on the side of anything sounds Shakespearean. Nameless & Afraid Nothing to See Here The Nameless Wonder The Page with No Name Step 3: Snatch up the domain for Nameless & Afraid because it’s hilarious. Think you can do better? Drop your best name idea. If it’s good, I’ll pretend I thought of it first. (Kidding. Maybe.) Actually, why don’t you go ahead and submit *ANY* name you’re thinking of, and I’ll give you feedback. Drop Your Name

Aka - Improv Hour. A punchy, fast-paced strategy session for whatever mess is melting your brain. Best Seller. Most Popular. Amazon’s Choice. All words that usually help people make a buying decision. There’s implied credibility. A vote of confidence – of validation. “I’m making a good choice because other people said so.” Well, two out of three of these badges apply to Improv Hour, and I’m fairly certain that one of the publicist bots in my Instagram DMs said they can get me the “Amazon’s Choice” one for like… $200…sooo… What’s an Improv Hour? Besides an extremely good show of my naming prowess, it’s 60 minutes of riffing on whatever you need. Together we *could*: → Figure out your X factor so you can show up more confidently → Strategize how to get from Point A to Point B → Cross all your copy T’s & dot all your I’s, metaphorically and literally …in an hour. Say no more Improv Hour $300 You’ll get an AI summary with key takeaways & my notes. Improv Hour with Benefits :) $500 You’ll get an AI summary with key takeaways & next steps + 1 week Voxer access while you implement some of the things we discussed. Here are just some of the things we’ve accomplished in a singular Improv Hour: Punched up a homepage to make it more fun to read Developed a newsletter content strategy in real-time Repositioned a high-ticket offer to improve conversion rates Brainstormed outside-the-bots content & marketing ideas NAILED one-liners and positioning statements that weren’t quite landing Book an Improv Hour Want to sneak a peek? I got permish to show you this: See The Recap Improv Hour is a HUGE hit, tbh. She's no joke! I'm f***ing OBSESSED! This convo was exactly what I needed! I’m walking away with what feels like a million different phrases and statements that I can use on my website and in my marketing—not to mention the kick-ass new introduction that I can’t wait to use. All the little phrases and ideas, even the ones that aren’t part of the bio, are still concepts I can use elsewhere to help paint the picture of what I offer. The call was open and less structured which really helped the creative flow—I loved it! The way that Katie just came in and crafted a concept and copy that’s so fun and is actually in tune with my vibe as a person... in less than an hour... she’s no joke! I’m f***ing OBSESSED! Riz, Dirty Little Systems Huge for my confidence and personal clarity! Improv Hour was mind-blowing. I went in knowing I needed positioning help but I didn’t know what that should *look* like. By the end, I was so excited! The three elevator pitches you wrote were so clear, easy, and put everything in alignment. The next day, I went to a networking meeting and confidently said, “This is what I do, and this is how.” It was huge for my confidence and personal clarity. - Nikki Vance, The After Co. Katie got me together. Just as I suspected, Katie got me together. She listened to all the jumbled ideas in my head and made them make sense. We not only explored a few tagline ideas and positioning, but ended up with a whole concept for the app! Already planning to book her for another session. I cannot wait to bring these to the team!” - Emmelie De La Cruz Which naming package should I do? Are you naming something that falls under an existing brand identity? → IDK. (That’s what it’s called, in case you skimmed it.) Are you naming the umbrella that that thing would fall under? → TBD. Do you want to be heavily involved in the process? → IDK. Do you want to bang your head on a wall trying to think about naming? → TBD. What's the process for the larger "TBD" package? Proposal I do “on-demand” Voxer sales chats because nothing kills the buzz of possibility like waiting for a scheduled call. So, if now’s a good time – I’m free! I’ll answer your questions, help you pick the right package, then send over a proposal that covers everything we discuss. “Paper”work Once you’ve decided to let go and let me name for you (or with you!), I’ll just need your John Hancock on a contract and a $500 deposit to lock in your spot. Prep I'll send you a creative brief to complete. It's just the usual stuff - about you, your business, what you like and don't like, etc. Then once that's complete, we'll schedule a call to review that and develop your criteria. PAUSE! This is THE most important part. Before I start ideating names, we need to lock in the right criteria to keep us objective vs. subjective. After we’ve talked through your questionnaire, I’ll send you a final criteria list for approval. You’ll have 24 hours to tweak, refine, or give it the green light—because once I start naming, we’re committed. Presentation THE BEST DAY! I play Don Draper and pitch you a concept, new brand story, strong & strategic, names, taglines, etc. Then, we narrow down which ones best fit the agreed upon criteria. Promote Time to get out there with ya bad self. I’ll provide resources on how to go forth and put your new name in everyone’s mouth! How long is this going to take?! My standard naming process takes 1-2 weeks, but if you’re adding any “special characters,” the timeline might stretch a bit depending on what’s involved. What if I don’t like any of the names? Tell me! I won’t be offended – I’m not emotionally attached to any of the names I present to you. But plot twist – you shouldn’t be either. Our goal is to land on a name that meets your objectives, fits your brand personality and criteria. That’s why I have you approve it before I even start ideating – to keep us objective! However, in the rare case that none of the names feel right (even though they meet the agreed criteria), I’ll have you revise your criteria, then we’ll have another week of namestorming together via Voxer. Do you guarantee that the names can be trademarked? I offer an “Asterisk” add-on that includes a more comprehensive search by a third-party to minimize risks, but full legal clearance should always be done by a trademark attorney before you use your new name. Do I own all the names on the list? Your investment covers the naming process and exclusive rights to one final pick. Creatively and strategically developed, vetted & 100% yours. The rest are just part of the process—not the product—and they remain my intellectual property. It’s kind of like house hunting. I show you the best options that match your criteria, but you only close on one. The rest stay on the market. I hold onto unused names for at least 3 months before I even think about recycling, reimagining, or repurposing them for another project. This grace period gives you time to sleep on it—and if another name keeps calling your name, we can talk about what it looks like to license an additional one. This isn’t just my policy—it’s standard across the naming industry. The “rejects” remain the IP of the naming consultant or agency unless otherwise agreed upon. It protects your brand, and the integrity of the work. Why should I hire someone to name for me?! Wellllllll, I'll let some numbers do the talking for this one. 77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023) 64% are more likely to notice a business with a witty name (Source: Simply Business, 2022) A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021) Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024) The "Spell it Out" Section Also known as FAQs

Remember me when you think the perfect business name will just "hit" you in the shower...and it doesn't... Raise your hand if you’ve ever felt personally victimized by trying to name your hot new idea. There, there, I know. You thought the name would just "hit" you in the shower... Maybe one did! But then your friends had opinions about it, and the government had RuLeS about it and turns out you can’t have it anyway because it belongs to someone who definitely doesn’t deserve it. You don’t really mean that. You’re just bitter. (Which I get.) And now you’re here– probably a little relieved to know a “me” exists—but also thinking, “Am I really about to pay someone for this?” (bats eyelashes) Let me just validate your feelings for a sec – naming isn’t easy. If it was, I’d be out of a job. And so would the teams at Mack Daddy Naming Agencies charging 5-figures to do exactly what I do – only with more meetings, a bloated timeline, and at least one guy (Steven feels right) suggesting you drop a vowel or slap on “-ly” like that makes it innovative. Luckily, this page* will put us on a first-name basis so this is your permission to let go, and let me! :) *And the rest of them. I'm Katie with the good names. But my husband calls me Babble because I talk a lot. I’m not offended because as you can see – I have a lot to say and fun stories to tell and I don’t have a podcast. Good thing I can use this About Page as an outlet! (And then you can interview me for YOUR podcast) Once upon a time, (F it — the best stories start this way) 3-year-old me wanted to grow up to be a “Mama Princess,” which is cute for “Queen.” Hindsight: making up job titles was less about royal ambitions and actually just foreshadowing. Had I embraced my prodigious creative naming prowess sooner, I might have avoided The Great Meltdown of 2010™ where I performed the tantrum of a lifetime successfully convincing my parents that Musical Theatre would be a good pursuit for me. Two obligatory semesters of music theory and a humbling “C” in piano later, PR sounded more “practical.” Reading Time: 2 minutes Once upon a time Sorry, old habits die screaming. What happened next is proof that childhood dreams have a funny way of coming true I entered my Beauty and the Brain era. Soon after, my resume read like a fever dream: PR student & marketing intern whose special skills include: → “drives well in a hoop skirt, → “adequate face painter” and → “dog, dog, or dog balloon animal twister.” I'd landed my lifelong dream job as a princess ...for kid parties. But I don't know who was more starry-eyed – the sticky-fingered toddlers or me on payday. I made more money in a borrowed ball gown than I did in a blazer. And that’s when it hit me: I'd make even more if I 'wore' both. So, I pitched myself a new role – Marketing Director by day, AND discount Disney character by weekend. I taught myself everything I needed to know to speak “parent.” Brand messaging, positioning, voice, and storytelling… and as for a party trick tip: how to say “supercalifragilisticexpialidocious” backwards. (Please don’t ask me to do it now, I’m afraid I’ll pull a muscle.) Business was booming, but I was really starting to feel the weight of the wig on my shoulders. My weekend party commutes were aging my car in dog years, and mustering enthusiasm for "Happy Birthday dear *mumble*" took effort with a capital EFF [this]. Rock bottom found me as the budget Belle in a Taco Bell drive-thru. A punny (but poetic) place for an origin story, really. Maybe it was the wig cutting off circulation to my brain, or maybe it was a prophecy wrapped in a “beefy 5” burrito foil - but staying behind the screens sounded like a much better idea. In fact, it sounded like the happily ever after I was looking for. I traded playing princess for wit, wordplay and comedic timing and ‘character’ work took on a whole new meaning. The same skills that kept toddlers engaged and enthusiastic – a story, a song, and a flair for theatrics – worked just as well on grown-ups with budgets and CFOs. All I had to know was my ABCs… …and my ROIs, and KPIs, and CPCs, and LTVs… I threw myself into a new role as copywriter without so much as a wham, bam, here’s the plan — hope you like alphabet soup. The early days were a tale of two struggles. Offline , it was explaining the job itself: “No, that’s copyright—I do copywriting with a W...and 25 other letters. And online , the noise was coming from inside the “haus” (Are the girlbosses in the room with us now?) The coven of coaches coaching coaches pushed “clear over clever” like it came with a free tote bag and a pair of steak knives. And for the past 8 years, I’ve been the “fixer” when that advice inevitably backfired. I made a name for myself – figuratively and literally – as the “personality” hire. The one brands call they realize clarity without creativity is just...boring. I’ve built a reputation for work that is just as clever as it is effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again. But it wasn’t just my copy that caught attention—it was how I named and positioned my own offers. I didn’t just slap “Haus,” “Academy,” or “Collective” on something and call it a day. My names anchored entire concepts. World built. Became verbs. All the marks of a “good” name. They stood out alone. They stuck. And most importantly, they sold. That’s what caught the attention of brands who had outsourced their identities to agencies. Before I knew it, naming referrals started rolling in. First, small projects for personal brands. Then, “pinch me” projects—like naming a red lipstick (dream achieved!) and a blow dryer for a UK celebrity stylist who – casual flex – has run his hands through both Princess Di’s hair and the Beatles’. And since my cat is named Eleanor Rigby, I took that God *wink* very literally. I studied the psychology of naming, linguistics, literary devices, origins of words, and one name led to another… In the last 2 years I’ve named brands, bands, babies, and beauty products—and that’s just my B-list. Kinda funny how my childhood knack for naming wasn’t just cute backstory but the beginning of a whole new chapter in my business. And when it came time to name that chapter, there was only one choice… 26 & then some is the naming & brand strategy studio fit for a queen (or shall I say, a “Mama Princess”) – because when it comes to turning ABCs into OMGs, I know exactly how to keep audiences SPELLbound. (You had to see that coming…) So, let’s talk letters or are you still waiting for the weird stuff? Contact Me Wait? What weird stuff? My Portfolio See Exhibit A-Z

Call it copy editing. Call it zhuzhng or, "punching up," just don’t call it “good enough.” It's your Red Letter Day You found my FOMO page! FOMO/ˈfōmō/ noun Fear of missing out on fun copywriting projects. …I don’t remember exactly, but I swear your copy winked at me and whispered, “Fix me.” Then, I got weak in the knees, emotionally involved, blacked out, and made this page. Cover Your AI. Cover Your Agency. Cover Your Ass. Bot copy? I got you. We're all grown ups here. I know you're using AI. Or passing the buck to someone else who is. But are you (or they?) prompting it right? Is it trained on your voice? How effective are you at beating it into submission? Does it know you don't like violent expressions like that? How much does it (do you...) know about your brand voice? Because here's the thing—I'm good at this. I know what I’m doing. I'm brand voice certified, and have been putting better words in brands' mouths for 8+ years...and I still end up editing 75% or more of what AI gives me. Is that because I'm really anal about it? Maybe. But isn't that *exactly* what you need? Call it editing, “zhuzhing,” punching up — or we can call it what it really is — damage control. For when AI saved you time but sacrificed literally everything else. For when your external agency or internal team says “we nailed it, ” and your gut says “…did they?” For when you know it could be better—but you’re too tired (or too nice) to say so out loud. Can I keep you, KT? What I can edit for you: AKA - What I’ll fix when your ROI is bad, your CPC and CAC are too high and you’re thinking you’re SOL. Website Copy — Homepages, sales pages, landing pages, PDPs, FAQs, CTAs, microcopy, and even your 404 page Email Sequences — Abandoned carts, launches, welcome flows, nurture, post-purchase, and the one you wrote in a rage and never sent Ecom "Stuff" — Inserts, packaging that needs a punch, SMS campaigns Brand Voice Guides — Optional but highly recommended. Bios & PR Copy — Founder bios, team intros, elevator pitches, press quotes, and one-liners that make people care Internal Docs & Brand Collateral — Decks, call scripts, etc. Trusted by: Per Project Pricing $150/hr If you just need one thing (or a few) fixed, I’ll quote based on the scope and how much zhuzhing is required. 2 hour minimum required. *Brands typically invest $500 - $3500. Fix it, KT! The Red Letter Retainer $2000/month For brands that always have something in the queue. The Red Letter Retainer gives you: Priority (first dibs & faster turnaround) Slack access Me, as your unofficial Copy Chief: overseeing, improving, and polishing every word before it sees the light of day Can I keep you, KT? How this works: I'll review it, estimate how much time I think it will take me, and if necessary, we'll schedule a quick call to discuss a game plan. I'll deliver your changes via Google docs, and voila -- better copy! Fill out the contact form below & submit the copy you want zhuzhed. Katie took an existing sales page and polished the heck out of it. She added engaging and funny-as-hell headlines that definitely stopped the scroll while helping potential customers get the information they needed to make the best decision. I write copy all day, every day but it's nice to know there's someone you can trust when your creative juices feel zapped. Thanks to Katie's help, this sales page has brought in $257K in revenue. That's a HUGE ROI! Marisa Corcoran Every time I go in to review emails, I’m like “did I write this?” I’m always so amazed that Katie writes something that sounds like what I’d say, better than how I’d say it. It’s like she lives in my head and I’m really grateful because she’s able to write exactly what is in my head, but more eloquently. Megan Hansen I immediately loved her style. I was so stoked to finally find a writer who was funny, witty and able to write in my weird + playful voice! She really brought a fun, easy confidence to my current voice. Katie is the grandma’s tits! Angie Lee CYA is for: Founders who hate confrontation but hate their copy more Teams who keep rewriting their agency’s work Agencies who secretly need a better writer on speed dial And anyone whose AI writes faster than it thinks (bless its heart) The "Spell it Out" Section Also known as FAQs Which naming package should I do? Are you naming something that falls under an existing brand identity? → IDK. (That’s what it’s called, in case you skimmed it.) Are you naming the umbrella that that thing would fall under? → TBD. Do you want to be heavily involved in the process? → IDK. Do you want to bang your head on a wall trying to think about naming? → TBD. What's the process for the larger "TBD" package? Proposal I do “on-demand” Voxer sales chats because nothing kills the buzz of possibility like waiting for a scheduled call. So, if now’s a good time – I’m free! I’ll answer your questions, help you pick the right package, then send over a proposal that covers everything we discuss. “Paper”work Once you’ve decided to let go and let me name for you (or with you!), I’ll just need your John Hancock on a contract and a $500 deposit to lock in your spot. Prep I'll send you a creative brief to complete. It's just the usual stuff - about you, your business, what you like and don't like, etc. Then once that's complete, we'll schedule a call to review that and develop your criteria. PAUSE! This is THE most important part. Before I start ideating names, we need to lock in the right criteria to keep us objective vs. subjective. After we’ve talked through your questionnaire, I’ll send you a final criteria list for approval. You’ll have 24 hours to tweak, refine, or give it the green light—because once I start naming, we’re committed. Presentation THE BEST DAY! I play Don Draper and pitch you a concept, new brand story, strong & strategic, names, taglines, etc. Then, we narrow down which ones best fit the agreed upon criteria. Promote Time to get out there with ya bad self. I’ll provide resources on how to go forth and put your new name in everyone’s mouth! How long is this going to take?! My standard naming process takes 1-2 weeks, but if you’re adding any “special characters,” the timeline might stretch a bit depending on what’s involved. What if I don’t like any of the names? Tell me! I won’t be offended – I’m not emotionally attached to any of the names I present to you. But plot twist – you shouldn’t be either. Our goal is to land on a name that meets your objectives, fits your brand personality and criteria. That’s why I have you approve it before I even start ideating – to keep us objective! However, in the rare case that none of the names feel right (even though they meet the agreed criteria), I’ll have you revise your criteria, then we’ll have another week of namestorming together via Voxer. Do you guarantee that the names can be trademarked? I offer an “Asterisk” add-on that includes a more comprehensive search by a third-party to minimize risks, but full legal clearance should always be done by a trademark attorney before you use your new name. Do I own all the names on the list? Your investment covers the naming process and exclusive rights to one final pick. Creatively and strategically developed, vetted & 100% yours. The rest are just part of the process—not the product—and they remain my intellectual property. It’s kind of like house hunting. I show you the best options that match your criteria, but you only close on one. The rest stay on the market. I hold onto unused names for at least 3 months before I even think about recycling, reimagining, or repurposing them for another project. This grace period gives you time to sleep on it—and if another name keeps calling your name, we can talk about what it looks like to license an additional one. This isn’t just my policy—it’s standard across the naming industry. The “rejects” remain the IP of the naming consultant or agency unless otherwise agreed upon. It protects your brand, and the integrity of the work. Why should I hire someone to name for me?! Wellllllll, I'll let some numbers do the talking for this one. 77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023) 64% are more likely to notice a business with a witty name (Source: Simply Business, 2022) A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021) Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024) My Portfolio See Exhibit A-Z P.S. How many acronyms did you spot? Go back and count. That number is the secret password since this is a secret service. (Ha! And now you’ll read the whole thing again. How’s that for conversion?) TTYL.

Whether you’re naming a company, course, or recurring hormonal zit, the right name makes all the difference. Make a name for yourself - literally & figuratively Naming Services that turn what you’re called into what you’re known for. IDK TBD Add-Ons Method FAQs Apply You’re going to feel a little pinch… You thought naming would be fun, now you just want it to be over Over the next few sentences I’ll remind you that the enthusiasm you once had for your rebrand, podcast, program, [*insert thing here*] , was weeks? Months? [timeframe redacted to spare your dignity] ago… Because every potential name carries the weight of future first impressions, silent judgments, and that tiiiiny voice in your head taunting you: “It has to be cool.” “People have to get it.” “Why can’t I just use my actual name?” You’re out of ideas, out of patience, and this project is feeling like a classic pharmaceutical commercial: “side effects may include chronic overthinking, crippling indecision, compulsive rebranding within 6 months…” All you wanted was a name that sticks. Sells. A name you’re proud to say out loud, and slap on a T-shirt. …and all you got was lost in the letters. You’re not out of options yet though. You could: Crowdsource it. Naming by committee always helps [if you’re open to 148 more options you hadn’t considered…and hate…] Watch that one tiny lesson on naming in that one GIANT course you bought by someone who likely never studied naming… Ask AI for more suggestions… “Are you there Claude? It’s me, Desperate." Done-with-you NameStorming Session IDK When you don’t know, I do. Recommended for naming products, programs, podcasts, or standalone names that don’t require a full-scale brand identity Includes: Namestorming Questionnaire – I’ll need it at least 3 days before our session so I can come ready to our… 90-minute collaborative namestorming session where I’ll come prepared with… A minimum of 10 strong contenders and the strategic rationale behind my thinking for each Support Materials New name announcement template & AI prompt to make your debut the right way Name change checklist so you can roll out your new name without anyone panic emailing you “I can’t find [your old name]”! *I’ve been known to overdeliver when I’m on a roll, but to guarantee taglines, world bank, visual ideas, matchy-matchy names for other products within your offer suite, etc – consider the full-service “TBD” package or add “special characters”! Investment: $750 Book A NameStorming Session "I’ve been wanting to work with you for a while! Before working with you, my naming process was usually all me. I love alliteration, so I tend to fall back on that. The most helpful part of our Namestorming Session was 100% the extra stuff we brainstormed. Now, I have names and titles for each module, plus a messaging theme for the funnel. I also love that we were able to come up with taglines for each offer." —Melissa, Litchfield Media (@litchfieldmedia) Newsletters Play Businesses Play Workshops Play Services Play Podcasts Play Done-for-you Full Service Naming & Brand Strategy TBD Where uncertainty meets opportunity! Perfect for rebrands, new businesses, and hero products that need a name to make a killer first impression Phase 1: Creative Brief & Criteria Development Namestorming Questionnaire – I’ll need it at least 3 days before our session so I can come ready to our… 60-min creative exploration call where we'll finalize your criteria and maybe even do some initial namestorming! Phase 2: The Pièce de Résistance – The Naming & Positioning Presentation An overarching concept and curated list of 15+ contenders & strategic rationale for each And if applicable, “matchy, matchy” names for other products to have a cohesive offer suite A fresh take on your brand story so you don’t have to just say “I hired Katie Pannell to name it.” (I won’t stop you though…) Tagline suggestions to reinforce your new name & positioning Key messaging/positioning strategy and a word bank & phrases to support your new name and concept Preliminary domain + trademark search on my top 3 suggestions Visual identity suggestion for my #1 top proposed name (I make a mean mood board to help you visualize your new name in the wild.) Phase 3: Any “Special Character” Add-Ons Because I think you’ll find that the right name has LEGS that are really FUN to run with! Support Materials New name announcement template & AI prompt to make your debut the right way Name change checklist so you can roll out your new name without anyone panic emailing you “I can’t find [your old name]”! 1 week of Voxer support post- presentation (includes additional namestorming if needed - up to 10 additional names) Investment: $2500 I Need This "I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us…" —Radley Buxton, Stupid Happy Special Characters AKA - Add-Ons to really *sell* your new name "Quotation Marks" Because how you say things is just as important as what you're saying. Messaging Strategy & Copy Edits: Website Copy Audit, Edit & LIVE Review of current “face first” assets (landing or opt-in page, home page, & welcome sequence), suggestions for improvement, and a 90-minute collaborative LIVE copy editing session via Zoom. Brand Voice Development/Analysis & Guidelines  (Delivered post-copy edits) Brand personality & tone Cadence & rhythm Word bank (themed to your concept) Humor specifications Style guide (punctuation, emojis, formatting) AI prompts for voice consistency Investment: $2000 Exclamation Point! Because your launch should make some noise. Launch & Content Planning: 60-min launch planning call 30-day content strategy & ideas bank Seasonal/timely hook ideas Media Kit & Press Materials: Founder 1st & 3rd person bios Product/Service overview Expert topics (what you will/won't speak on) Controversy angles (what you're for/against) Custom podcast pitch template Investment: $1000 Asterisk* Because the fine print shouldn't be an afterthought. Launch & Content Planning: Basic internet/Google search Domain ideas + availability check Social handle ideas + search Third-party trademark screening Comprehensive search report Trademark attorney recommendations *See disclaimer below. Investment: $500 *Very Important Disclaimer* This is the fine print -- or "legal chic" as I call it. I cannot guarantee results or trademark availability. Any names provided through my services are the result of sheer creative brainpower and a catalog of proven naming strategies -- but they have not undergone a full trademark evaluation -- only a third party tool to provide a deeper-than-the-USTPO preliminary search. I highly recommend having a trademark attorney conduct a full evaluation of the name (domestic and international). I need a name &thensome My Method The ABC to OMG Naming Method for names that sound good AND sell well A A is for Angle Before we name it, we need to nail down what makes your brand different—because a name without a strong angle is just a placeholder. This is where we carve out your "you-sized hole in the marketplace" (as the girlbosses say) and define your positioning. B B is for Brand I need to know where to draw the line—because while I love wordplay and puns, some brands need a different approach. We’ll define what’s on-brand vs. off-brand, covering tone, personality, humor, and style. Send me a “vibes” board, and we’ll make sure your name matches your vision. C C is for Criteria This is how we keep the process strategic—not subjective. Before I start naming, we’ll decide together what makes a name “right” for your brand. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch), and you’ll get a chance to review, tweak, or approve the list. That way, when we evaluate name ideas later, we’re not going off gut feelings—we’re going off goals. Then, I vet my ideas to bring you names that are: O O is for Original Have you heard it before? Does it sound too familiar? And let’s not forget the honorary O—Objective—making sure every name aligns with your approved criteria. M M is for Meaningful Does it emotionally resonate with you or your audience? Will it lend itself to a story people actually want to share? G G is for Growth Potential Does it give you room to expand? Can it evolve into sister brands, spin-offs, or a whole ecosystem of related names? And that’s how you go from “ IDK ” or “ TBD ” to “ That’s the One! ” & & & & Who I’ve named for: Spray Tanning Education & Products Mom & Baby Luxury Skincare Clean Beauty Brands Brand & Web Designers Wedding Band Podcasters Cookbook Authors Accountants Mindset/Life Coaches Hairstylists & Salon Owners A hospital Ad Agencies Professional Home Organizers Health/Wellness Coaches __[YOUR INDUSTRY HERE]__ Contact Me Here to make a name for yourself – literally? There’s a DIY option for that Take the "You Name It" Challenge - A 5-day crash course in the art, science, and strategy of naming your next big thing. Get on the waitlist I come highly recommended The "Spell it Out" Section Also known as FAQs Which naming package should I do? Are you naming something that falls under an existing brand identity? → IDK. (That’s what it’s called, in case you skimmed it.) Are you naming the umbrella that that thing would fall under? → TBD. Do you want to be heavily involved in the process? → IDK. Do you want to bang your head on a wall trying to think about naming? → TBD. What's the process for the larger "TBD" package? Proposal I do “on-demand” Voxer sales chats because nothing kills the buzz of possibility like waiting for a scheduled call. So, if now’s a good time – I’m free! I’ll answer your questions, help you pick the right package, then send over a proposal that covers everything we discuss. “Paper”work Once you’ve decided to let go and let me name for you (or with you!), I’ll just need your John Hancock on a contract and a $500 deposit to lock in your spot. Prep I'll send you a creative brief to complete. It's just the usual stuff - about you, your business, what you like and don't like, etc. Then once that's complete, we'll schedule a call to review that and develop your criteria. PAUSE! This is THE most important part. Before I start ideating names, we need to lock in the right criteria to keep us objective vs. subjective. After we’ve talked through your questionnaire, I’ll send you a final criteria list for approval. You’ll have 24 hours to tweak, refine, or give it the green light—because once I start naming, we’re committed. Presentation THE BEST DAY! I play Don Draper and pitch you a concept, new brand story, strong & strategic, names, taglines, etc. Then, we narrow down which ones best fit the agreed upon criteria. Promote Time to get out there with ya bad self. I’ll provide resources on how to go forth and put your new name in everyone’s mouth! How long is this going to take?! My standard naming process takes 1-2 weeks, but if you’re adding any “special characters,” the timeline might stretch a bit depending on what’s involved. What if I don’t like any of the names? Tell me! I won’t be offended – I’m not emotionally attached to any of the names I present to you. But plot twist – you shouldn’t be either. Our goal is to land on a name that meets your objectives, fits your brand personality and criteria. That’s why I have you approve it before I even start ideating – to keep us objective! However, in the rare case that none of the names feel right (even though they meet the agreed criteria), I’ll have you revise your criteria, then we’ll have another week of namestorming together via Voxer. Do you guarantee that the names can be trademarked? I offer an “Asterisk” add-on that includes a more comprehensive search by a third-party to minimize risks, but full legal clearance should always be done by a trademark attorney before you use your new name. Do I own all the names on the list? Your investment covers the naming process and exclusive rights to one final pick. Creatively and strategically developed, vetted & 100% yours. The rest are just part of the process—not the product—and they remain my intellectual property. It’s kind of like house hunting. I show you the best options that match your criteria, but you only close on one. The rest stay on the market. I hold onto unused names for at least 3 months before I even think about recycling, reimagining, or repurposing them for another project. This grace period gives you time to sleep on it—and if another name keeps calling your name, we can talk about what it looks like to license an additional one. This isn’t just my policy—it’s standard across the naming industry. The “rejects” remain the IP of the naming consultant or agency unless otherwise agreed upon. It protects your brand, and the integrity of the work. Why should I hire someone to name for me?! Wellllllll, I'll let some numbers do the talking for this one. 77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023) 64% are more likely to notice a business with a witty name (Source: Simply Business, 2022) A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021) Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024) Back to Top IDK TBD Add-Ons Apply

Where Founders Find Their Voice & Build Their First Words: Spellbound Free Resources & Digital Products Whether your first words are your brand's name or the way you introduce, pitch, or promote yourself - there's a resource, guide, workshop, or tool here to help. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. Service Name Add paragraph text. Click “Edit Text” to customize this theme across your site. You can update and reuse text themes. The ABCs of making a name for yourself– literally. Take the "You Name It" Challenge - A 5-day crash course in the art, science, and strategy of naming your next big thing. Hello, my name is: Katie with the good names The “with the good names” is silent, but implied. As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for. For the past 8 years, I’ve worked as a copywriter and have built a reputation for words that are just as clever as they are effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again. And in the last 2 years since founding 26&thensome, I’ve named brands, bands, baby and beauty products – and that’s just my B-list! * K K K K

From the “Hello, my name is…” to the “You’ve probably heard of me,” I help brands build a presence they’re proud of in as few letters as possible. Your name is somewhere in here. Trump Trojan Cards Against Humanity Crayola Taylor Swift “Omg you should see your faces!” Names make us feel things. Let’s get yours right. Work with Me a creative naming & brand messaging studio Fast, free, unfiltered feedback on your name idea Name Drop Submit Your Name u u u u Find your perfect naming formula What’s your naming style? If “clear over clever” was the answer, you wouldn’t be so stuck (& uninspired). Find out what kind of names you naturally gravitate toward, how to finally pick THE one, and Mark. Your. Words. Take the Quiz ! What should we call it!? Arguably the most exciting question in the history of ever. The question that turns an idea from a “someday” into a something . From a " what if? " to a " what's next? " ? # Whether you’re naming a company, course, or recurring hormonal zit, the right name makes all the difference. & everything just *clicks* No pressure, though. It’s just the entire future of your brand resting on a handful of letters... 26 to be exact. Lucky for you, I know my ABCs and exactly how to use ‘em to make names that sound good and sell well so you can become the alpha (*giggle* ) of your industry. Spell it out for me, KT The competition can't touch you (trademarks n' stuff) Your story has an opening (curiosity converted the cat) (as shown here) Your design gets a natural direction "Different" becomes your default (and that's a good thing) OMG SOS I come highly recommended Katie is a friggin’ creative mastermind! I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us… - Radley Buxton, Stupid Happy Do you believe in magic? You will once you work with Katie. Katie’s naming services feel more like going to a psychic than anything else. She gets to the soul of what you’re naming and delivers something you’d never expect—but somehow, it’s more perfect than anything you could’ve come up with. You don’t just walk away with a sparkly new name—you walk away with clarity, momentum, and a weirdly magical sense that your next chapter has already begun. I’m convinced she’s hiding some kind of witchcraft. - Sophie, WorkShy Studio She came up with a concept that perfectly represents me and exactly what my business is all about. Working with Katie was an absolute GAME changer...She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.” - Kelly Potts Being on a first-name basis with your customers starts with being on a FIRST:NAME basis with me. K K K K * Hi, I’m Katie Pannell & I’m really good with letters. As a naming expert by trade, and a creative writer by nature, I know exactly how to turn what you’re called into what you’re known for. For the past 8 years, I’ve worked as a copywriter and have built a reputation for words that are just as clever as they are effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again. And in the last 2 years since founding 26&thensome, I’ve named brands, bands, baby and beauty products – and that’s just my B-list! Started from rock bottom as a budget Belle in the Taco Bell drive-thru and now we’re here? It’s a funny story, really… Done-with-you Collaborative Naming Service IDK?! When you’re all “IDK?!” rest assured that I *do* know and together, we’ll namestorm and come up with a name you’re proud to promote all over the Internet. Full Service Naming + Brand Strategy Service TBD… The name. The narrative. The everything. And if yours is still “TBD,” well – your name is my naming service’s name too. *Most popular for rebrands or launching a new business or hero product* 60-minute Brand Messaging Strategy SOS! Also known as “Improv Hour.” In this strategy session we can find your “X” factor, get from Point A to Point B, and/or cross all your copy T’s and dot your I’s – FAST. Work With Me From the “Hello, my name is…” to the “You’ve probably heard of me…” I’m here to help you establish a presence you’re proud of in as few words as possible. SEO made me do it