A weekly newsletter about brand name origin stories, strong opinions on celebrity brand names, and DIY business naming advice. Chain Letters Names spread through word of mouth. So do good stories. ....& so does this newsletter. SUBSCRIBE READ CAREFULLY. THIS REALLY WORKS. ----------Forwarded message---------- From: Katie Pannell from 26&thensome Subject: Why you should subscribe To: You know who *wink* YOU HAVE BEEN HIT BY THE CHAIN LETTERS TRUCK! Once you've been hit, you are obligated by the laws of the Internet to subscribe and tell 5 of your closest business friends............. If you tell 3 ppl about this, ur crush will compliment you on your brilliant brain. If you tell 26 ppl or more, Katie with the good names herself will name her first born after u, or name your first born. If you don't pass this on, you will have FOMO for several hours after you close this page and you and your friends will miss out on really funny stories, the lore behind big brand names you love, strong opinions on objectively BAD names, and DIY naming advice. DO NOT PASS UP THIS OPPORTUNITY. DIY Naming + Creative Strategies (the ART of it all) Psychology of Naming (the “why” of it all) Linguistics & Phonetics (aka mouth sounds that make naming more “sciency”) “That’s a Choice” (a sometimes series when I see a name so WILD in the wild that I have to stop all regularly scheduled content to tell you about it) Personal Stories I Don’t Share on Social Media (usually about old women 65+ hitting on my husband which is unfortunately an every weekend thing) Conceptual Positioning (the right way to do a themed brand!) The Name•O•Matic The *very* popular custom naming GPT Nobody minds good Chain Letters Was it “bathtub gin” or “old women hitting on my husband” that did it for you? Go ahead, preview the goods: TTPD Day Yes, this email is about Taylor Swift. If you're not a Swiftie - see yourself out - unless you want to see how I turn TTPD release day into PRIMO promo material. Read Now Lil 'Ol Elmer The only problem I have with Elmer is I never get the satisfaction of seeing anyone's face when he shows up uninvited. Read now It happened again. During my I-know-I-shouldn't-wake-up-and-grab-my-phone morning scroll, I came across this post in my county networking group. Read Now have we met? hey, I'm Katie with the good names My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Which is why now, I help brands avoid the same fate by coming up with ownable, unforgettable, creative names. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. More about how I got here You on IG? I'm usually not, but you can try! @26andthensome Load more

If you don't know what to name your business or product, you need naming services that make it easy to stand out from your competitors. Click here to work together! WHAT IF I TOLD YOU Naming is the most overthought & undersupported part of branding. I can prove it. Are you: Asking strangers on Threads for ideas? Cursing regular ChatGPT and/or Claude for giving you TRASH names? Thinking of doing a "fun little poll" on Instagram to see "what resonates"? (Spoiler: you'll end up hating all your choices and half your audience.) Holding off your launch until you have the perfect name? (Or worse, launching with a placeholder you'll revisit post-luteal phase?) Terrified of getting it wrong because you think the name should say everything about the thing? There's a fix for all of that. Actually, there are three. Full Service Naming Close Concept & Naming Sprint Close Naming Analysis Close DONE-FOR-YOU CUSTOM BRAND NAMING Capital Letters Full service naming for founders who want to get it right the first time. You get a name that's been researched, tested, rationale-backed, and presented with enough context that the decision feels obvious instead of overwhelming. There are 2 tiers to choose from: IDK gets you the name. TBD gets you the name and everything you need to use it, including a "Name Drop" document, secondary names, competitor research, and basic market feedback from real people in your target audience. OOH, I WANT DETAILS These names are my names too: you can call me katie with the good names Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. DONE-WITH-YOU NAMING Red Letter Day A hands-on, half-day naming sprint where we work together in real time to land on a name you're ready to move forward with. Together we get to a name faster than you thought possible, and because you were in the room where it happened, it already feels like yours. THIS SOUNDS FUN BIG NAMES TALK: “Thank you Katie! We have NEVER left one of these sessions with unanimous excitement for a name UNTIL NOW!” BIG NAMES TALK: "Katie's process blew me away with lightbulb moment after lightbulb moment." BIG NAMES TALK: "I'm actually sad we picked a name so quickly because it means we're done qorking together. I'll be a repeat customer for other names!" DECIDED FOR YOU | FULL NAME ANALYSIS Letter Grades This is an in-depth name analysis and "report card" that gives you an objective verdict on whether your name is working, whether it fits where your brand is going, and whether the "ick" you're feeling is a sign worth listening to — or if you're probably just luteal and you'll love your name again next week. You'll get a Letter Grade (A, B, C, D, or F) that spells out the objective reasons why your name does or does not work, plus a self-assessment tool that helps you measure something equally important: your relationship to it. TURN IN YOUR WORK Not every name needs a professional. Some just need a really good gpt. The Name•O•Matic is a custom GPT trained on 26+ proprietary naming strategies, 130+ buzzwords to avoid, and enough of my opinions that it thinks just like me! BUY NOW Naming A small but mighty collection of work that isn't under NDA, in trademark purgatory, or attached to a brand that hasn't launched yet. Naming is never "just" a volume game. (Not if you're doing it right.) Each case study breaks down my full ABC to OMG process, from identity clarity to decision confidence, so when a nosy Jan asks why they changed their name, clients can tell her with total conviction and zero apology. I'll show you the thinking behind the thinking: the parts of the brief that caught my attention, the criteria that drove every decision, and the rationale behind the one. Names SEE THE GOODS want to talk options? Let's Play 26 Questions! Yes, I named my sales calls. Highly recommend. BOOK A CALL why hire a naming consultant Service Name Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. Read More Service Name Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. Read More Service Name Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. Read More

Meet The Name-O-Matic, an AI product name generator built for real brands — not generic results. letter of appreciation, Sophie, thank you for your time and energy on this. one day i will be a wix wizard. Today, is not that day. One thing I wish I could make work are cute call outs but they are looking too "comic book" and less "vintage toy commercial" - so if you can figure out a way to make 'em cute here is the call out copy. I imagined these in a bubble of sorts? Maybe my paper ones? Hours of Entertainment! NEW Amazing Technology! Katie’s commentary built-in! Originate the Next Household Name in SECONDS! Now with new prompts! The image is what I created for thrivecart and I think it's super cute but idk how to do that here since I think the mockup is helpful. Open to your thoughts always. Tired of naming things the old fashioned way? with your [unreliable] human brain? IT'S ON SALE! :) Why waste another minute wondering what to call it when there’s new technology that will name it for* you?! * or with, preferably... INTRODUCING your new favorite toy - the tool of tomorrow, today! The Name•O•Matic The ONE and ONLY custom naming GPT. Simply plug in your brand & product details, press the button and go From blinking cursor to brand new name faster than you can say "why didn't I think of that? " I'm SOLD. What you get: The *very popular* naming GPT you want AND the naming education you need. The Custom GPT & How-To Tutorial Use the built-in creative brief, 26+ A-Z namestorming strategies, prompts & folllow-up questions to come up with your own names - or let the Name•O•Matic name for you! Then, get my honest feedback on your names with the "gut check" mode. The ABCs of Making a Name for yourself Masterclass "Mandatory" pre req before you start playing with the GPT! Learn the key differences between brand & product naming, why clear > clever is bad advice, and for fun -- how I knew TTPD was a double album based on Taylor's naming conventions. The Psychology of Naming Bonus Nerd out on WHY certain names work. This guide covers psychology, linguistics, & literary devices. Ever heard of the Bouba-Kiki effect? "Bouba" is obviously round. I'll explain why. Name Change Checklist & Announcement Rules Because sometimes people get so excited about their new name they black out, change their IG handle, and their audience thinks they vanished into the Bermuda Triangle. This checklist & the rules of roll-out avoid all that confusion -- and build hype! The Name•O•Matic is trained on 26+ proprietary naming strategies, real name submission feedback, and proven make-or-break naming criteria by “ThE SpAcE’s ” Original Naming Strategist , Katie Pannell of 26&thensome! With a built-in creative brief and comedic commentary--- It's part naming genius... part positioning coach... ALL O-MATIC! Get it! It's SO fun. And it comes up with soooo much good sh*t along the way. REAL Name•O•Matic user, Sophie H. What can you name with the Name•O•Matic? The possibilities are endless! Newsletters Freebies Productized Services Programs Memberships Frameworks Blogs Substacks Content Series A Finsta Membership/Subscription Tiers The Group Chat Slack Channels Your personal & work routines (I have Uppercase, lowercase and ALL CAPS workouts! Being "on-brand" makes it more likely I'll do them...) That idea you’ve been marinating on since 2022 Seasonal Offers/Launches (What if you generated the next "Hot Girl Summer"?) Discovery Calls Segments in your Newsletter Modules & Lessons in your Program Signature Talks Fun Titles for your Team Members VIP Days Spotify Playlists Internal systems Retreats Your mom’s Etsy store Your aunt’s antique booth Your kid’s lemonade stand Your kid?? (Somebody try this and LMK) &thensome! Buy Now! Get the Original Name•O•Matic! Custom Naming GPT & Accessories You'll get: The Original Name•O•Matic GPT A How-To Video Tutorial The ABCs of Making a Name for Yourself Masterclass Accessories Include: The Psychology of Naming BONUS A Name Change Checklist & Announcement Rules *Human Hotline NOT sold separately. Yours Today for Just $297! BUY NOW! Go DELUXE! Name•O•Matic & the Human Hotline! Includes 1:1 Namestorming via Voxer The only thing better than this bot is working with the brain who built it! You'll get The Original Name•O•Matic, all its accessories AND: 3-days of async Voxer namestorming I'm yours for the naming! You'll also get the Capital Letters Creative Brief - the beefier brief I use with 1:1 clients so you can get better outputs from your GPT! ONLY $547! BUY NOW! It's as easy as A,B,C! Here's how it works: Step 1 Pick your starting point! Choose from any of the conversation starters: Gut Check: Want to know if I'd recommend it? Just ask! Creative Brief: Give the GPT some context about what you’re naming Surprise Me: It will generate a random naming strategy for you to try. Name My [Thing]: Skip to the good part and think inside the bot! Step 2 Answer its questions! Give it feedback. The more context you give it, the better its output! Step 3 Watch in AWE as the Name•O•Matic generates strategic questions that lead you to your own great name ideas OR pick your jaw off the floor when it suggests the PERFECT name damn near instantly! Step 4 Simply type "gut check" to see if I'd give your favorite a thumbs-up! Then - for the hope of it all - ask the Name•O•Matic to create your product description and tagline! But wait, There's MORE! The Name•O•Matic also creates: Taglines to accompany your name Slogans for your campaigns Hooks for your promos One-liner descriptions for whatever you’re naming! It does it all! Created & Trained by Naming Strategist & Founder of 26&thensome, Katie Pannell! What it's trained on 26+ A-Z strategies with explanations, prompts, and examples. (R is my favorite - it roleplays as 3 different personas to help you describe your thing in different ways to different people. That unlocks some really cool name potential) My Capital Offenses - these are the high crimes of naming that help you create your criteria. Establishing your criteria keeps you OBJECTIVE instead of naming off feelings which is how we end up with names that would end up on my… List of 130+ buzzwords that make your name boring, basic, and ignorable My feedback from name analyses! My tone of voice so it's like talking to meeee (without the price of a Red Letter Day!) So easy a Boomer can use it! My own mom used the Name•O•Matic to name her garden, create a logo for it, and give herself anxiety about my job security! WOW! Hello! Katie here. Breaking the 4th wall to introduce myself (as is customary on sales pages) but also to namesplain the Name•O•Matic 2000 (so you understand the strategic thinking it's capable of - because I trained it...) For the past 9 years, I’ve worked as a copywriter and have built a reputation for words that are just as clever as they are effective. But it wasn’t just my copy that caught attention—it was how I named and positioned my own offers. My names anchored entire concepts. World built. Became verbs. All the marks of a “good” name. They stood out. They stuck. And most importantly, they SOLD. That’s when I started offering naming & creative direction services. At first, I was only working with personal brands and founders. Then, “pinch me” projects rolled in—like naming a red lipstick (dream achieved!) and a blow dryer for a UK celebrity stylist who – casual flex – has styled both Princess Di’s hair and the Beatles’. I continued to study the psychology of naming, linguistics, literary devices, origins of words, and one name led to another… Since opening 26&thensome, I’ve named brands, bands, babies, and beauty products—and that’s just my B-list. “OMG what do I call it?” is the most exciting and daunting question an entrepreneur can ask themselves. I know that sometimes it's too soon to call in a professional. Maybe you're trying to name a freebie, so paying for a name just doesn't make sense. Maybe you're beta testing an offer before you make it your whole personality. Maybe you're brand new to entrepreneurship and just didn't plan on spending 3-4 figures on 1-4 words... I get it. There are a LOT of things that need names in business and you're not going to want (or need) me for all of them. You might not even care to trademark a lot of them. Which is why the Name•O•Matic exists. I took the GPT for a test for a test drive to name a new series, and surprise, surprise - she asked me if I wanted hooks too! Hell yeah! I'm so excited to launch. Everything is *chef's kiss* ! REAL Name•O•Matic user, Sheila S. This tool is the result of everything I've learned over 6 years of naming things professionally... condensed into a GPT you can use right now without booking a call or beefing up your budget. Wanna hear the story of this baby's name? I knew this product would sit at the top of my funnel, and/or be someone's first introduction to me. Which meant, the name had to be more “clear.” (Something it's trained to understand!) I named it (sans AI) using my T is for Time Travel and S is for Satire/Spoof strategy (programmed into it - of course.) My rationale: back in the golden age of “futuristic” products, the suffix “-o-matic ” was very common. This name feels like a “wink” at the future we’re all living in now. It’s self-aware. It’s got gimmick and guts. It works because it’s ridiculous. But it also tells you exactly what you’re getting: an automated name generator that doesn’t take itself too seriously. Name•O•Matic was also a perfect fit with my established vintage vibe, and it lends itself to a comedic, infomercial style sales page. (And bonus—now I’ve got room to grow as I continue to update and improve it. Version 3000? 4000?) Trusted by entrepreneurs WORLDWIDE. WARNING: Names generated by this newfangled machine are at risk of trademark infringement. Please seek the help naming professional Katie Pannell herself for high visibility naming jobs and/or a trademark attorney for full legal clearance. Get the Original Name•O•Matic! Custom Naming GPT & Accessories You'll get: The Original Name•O•Matic GPT A How-To Video Tutorial The ABCs of Making a Name for Yourself Masterclass Accessories Include: The Psychology of Naming BONUS A Name Change Checklist & Announcement Rules *Human Hotline NOT sold separately. Bundle or bust, baby! Yours Today for Just $297! BUY NOW! Go DELUXE! Name•O•Matic & the Human Hotline! Includes 1:1 Namestorming via Voxer The only thing better than this bot is working with the brain who built it! You'll get The Original Name•O•Matic, all its accessories AND: 3-days of async Voxer namestorming I'm yours for the naming! You'll also get the Capital Letters Creative Brief - the beefier brief I use with 1:1 clients so you can get better outputs from your GPT! ONLY $547! BUY NOW! The "Spell it Out" Section Also known as FAQs What can I use the Name•O•Matic for? Pretty much anything and everything—with a few important exceptions. If it’s something high-visibility, trademark-worthy, or logo-necessary—like a podcast, a signature offer, or your actual business name—please consider hiring me for that. There’s so much more strategy involved than just picking a cute name. When we work together 1:1, you get more than my robot can imagine -- brand strategy, creative direction, messaging, taglines, suggested branding, prelim trademark search, etc. This tool is intended to be for the smaller stuff: the ideas you're testing, the things that don't need a legal search or a visual identity (yet). However, I know some people may use it for "bigger" stuff -- just don't say I didn't warn you about possible trademark issues. What can I use the Human Hotline for? LOTS! Namestorming together in real time Messaging clarity before you complete your Capital Letters creative brief Co-creating the creative brief so it feels really, really true to you Coming up with taglines or your one-liner descriptions Feedback on your name ideas Tweaking your GPT inputs to get even better outputs Do I have to have a paid ChatGPT account? Nope! You do not have to have a paid account. However, you might "time out" during your chat and have to wait a few hours if you're on the free version. What's the GPT trained on? 26 A-Z strategies with explanations, prompts, and examples. My Capital Offenses - these are the high crimes of naming that help you create your criteria. Establishing your criteria keeps you OBJECTIVE instead of naming off feelings which is how we end up with names that would end up on my… List of 130+ buzzwords that make your name boring, basic, and ignorable My feedback from my retired Name Drop freebie! My tone of voice so it's like talking to meeee "KATIE I AM OBSESSED. CAN I BE AN AFFILIATE?!" You wanna Name Drop ME?! *blushes* I can offer you endless gratitude, ideas on how to promote it (maybe even another custom GPT?!) and a commission on every purchase. Sign up to be an affiliate here. What if I don't like what the GPT comes up with? Can I still hire you? OF COURSE. Fill out the contact form. I do "on-demand" Voxer sales chats so now is probably a good time for me if it works for you. :)

Katie Pannell is a brand name consultant using tailored research, proven naming strategies, and a personality-forward approach to name everything from your services to your business itself. Raise your hand if you’ve ever felt personally victimized by trying to name your hot new idea. There, there, I know. You thought the name would just "hit" you in the shower... Maybe one did! But then your friends had opinions about it, and the government had RuLeS about it and turns out you can’t have it anyway because it belongs to someone who definitely doesn’t deserve it. You don’t really mean that. You’re just bitter. (Which I get.) And now you’re here– probably a little relieved to know a “me” exists—but also thinking, “Am I really about to pay someone for this?” (bats eyelashes) Let me just validate your feelings for a sec – naming isn’t easy. If it was, I’d be out of a job. And so would the teams at Mack Daddy Naming Agencies charging 5-figures to do exactly what I do – only with more meetings, a bloated timeline, and at least one guy (Steven feels right) suggesting you drop a vowel or slap on “-ly” like that makes it innovative. Luckily, this page* will put us on a first-name basis so this is your permission to let go, and let me! :) *And the rest of them. I'm Katie with the good names. But my husband calls me Babble because I talk a lot. I’m not offended because as you can see – I have a lot to say and fun stories to tell and I don’t have a podcast. Good thing I can use this About Page as an outlet! (And then you can interview me for YOUR podcast) Once upon a time, (F it — the best stories start this way) 3-year-old me wanted to grow up to be a “Mama Princess,” which is cute for “Queen.” Hindsight: making up job titles was less about royal ambitions and actually just foreshadowing. Had I embraced my prodigious creative naming prowess sooner, I might have avoided The Great Meltdown of 2010™ where I performed the tantrum of a lifetime successfully convincing my parents that Musical Theatre would be a good pursuit for me. Two obligatory semesters of music theory and a humbling “C” in piano later, PR sounded more “practical.” Reading Time: 2 minutes Once upon a time Sorry, old habits die screaming. What happened next is proof that childhood dreams have a funny way of coming true I entered my Beauty and the Brain era. Soon after, my resume read like a fever dream: PR student & marketing intern whose special skills include: → “drives well in a hoop skirt, → “adequate face painter” and → “dog, dog, or dog balloon animal twister.” I'd landed my lifelong dream job as a princess ...for kid parties. But I don't know who was more starry-eyed – the sticky-fingered toddlers or me on payday. I made more money in a borrowed ball gown than I did in a blazer. And that’s when it hit me: I'd make even more if I 'wore' both. So, I pitched myself a new role – Marketing Director by day, AND discount Disney character by weekend. I taught myself everything I needed to know to speak “parent.” Brand messaging, positioning, voice, and storytelling… and as for a party trick tip: how to say “supercalifragilisticexpialidocious” backwards. (Please don’t ask me to do it now, I’m afraid I’ll pull a muscle.) Business was booming, but I was really starting to feel the weight of the wig on my shoulders. My weekend party commutes were aging my car in dog years, and mustering enthusiasm for "Happy Birthday dear *mumble*" took effort with a capital EFF [this]. Rock bottom found me as the budget Belle in a Taco Bell drive-thru. A punny (but poetic) place for an origin story, really. Maybe it was the wig cutting off circulation to my brain, or maybe it was a prophecy wrapped in a “beefy 5” burrito foil - but staying behind the screens sounded like a much better idea. In fact, it sounded like the happily ever after I was looking for. I traded playing princess for wit, wordplay and comedic timing and ‘character’ work took on a whole new meaning. The same skills that kept toddlers engaged and enthusiastic – a story, a song, and a flair for theatrics – worked just as well on grown-ups with budgets and CFOs. All I had to know was my ABCs… …and my ROIs, and KPIs, and CPCs, and LTVs… I threw myself into a new role as copywriter without so much as a wham, bam, here’s the plan — hope you like alphabet soup. The early days were a tale of two struggles. Offline , it was explaining the job itself: “No, that’s copyright—I do copywriting with a W...and 25 other letters. And online , the noise was coming from inside the “haus” (Are the girlbosses in the room with us now?) The coven of coaches coaching coaches pushed “clear over clever” like it came with a free tote bag and a pair of steak knives. And for the past 8 years, I’ve been the “fixer” when that advice inevitably backfired. I made a name for myself – figuratively and literally – as the “personality” hire. The one brands call they realize clarity without creativity is just...boring. I’ve built a reputation for work that is just as clever as it is effective. My work has generated $1M+ in email revenue for a single client, appeared on award-winning wellness products, and helped founders find their voice again. In the last 3 years I’ve named brands, bands, babies, and beauty products—and that’s just my B-list. But it wasn’t just my copy that caught attention—it was how I named and positioned my own offers. I didn’t just slap “Haus,” “Academy,” or “Collective” on something and call it a day. My names anchored entire concepts. World built. Became verbs. All the marks of a “good” name. They stood out alone. They stuck. And most importantly, they sold. That’s what caught the attention of brands who had outsourced their identities to agencies. Before I knew it, naming referrals started rolling in. First, small projects for personal brands. Then, “pinch me” projects—like naming a red lipstick (dream achieved!) and a blow dryer for a UK celebrity stylist who – casual flex – has run his hands through both Princess Di’s hair and the Beatles’. And since my cat is named Eleanor Rigby, I took that God *wink* very literally. I studied the psychology of naming, linguistics, literary devices, origins of words, and one name led to another… ...that's not even the coolest thing about me... My husband and I were cast as husband and wife in a musical as teens and started dating years later. Singing with him is my favorite thing in the world. Chayse is a touring musician and public speaker and yet, we still manage to go to estate sales every weekend. (My love language!) We travel a lot and go to zoos in every new state we visit. Our cat, Eleanor Rigby, went viral for how she bird watches on top of the headboard. I throw the best parties. Hands-down. I host a murder mystery for my birthday every year. I've done a Christmas theme, circus, and trailer trash so far... I'm probably crunchier than you. My longest client/copywriter relationship was with a dietitian so I like to think I have an honorary degree in nutrition. I'm a Swiftie, but aside from Taylor, I pretty much only listen to ABBA, Simon & Garfunkel and other very,very old bands. I'm a Sag Sun, Leo Moon and Leo Rising. 1/3 Sacral Mani Gen. And yes, I do believe in that stuff. Want to be Thriends? ...sorry in advance. I'm usually Bricked but we can try. Btw, you should read my analysis of its name. TRY TO BE THRIENDS As heard on other people's podcasts! Please enjoy this collection of me yapping about all things naming — why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome. (P.S. I have plenty more topic ideas if you happen to have a podcast.) Naming is never "just" a volume game. (Not if you're doing it right.) Each case study breaks down my full ABC to OMG process, from identity clarity to decision confidence, so when a nosy Jan asks why they changed their name, clients can tell her with total conviction and zero apology. I'll show you the thinking behind the thinking: the parts of the brief that caught my attention, the criteria that drove every decision, and the rationale behind the one. STALK MY PORTFOLIO Naming Names A small but mighty collection of work that isn't under NDA, in trademark purgatory, or attached to a brand that hasn't launched yet.

Collaborative product naming services that put you in the driver's seat. Your name, your vision — with expert guidance the whole way. NEED A NAME NOW? It's your Red Letter Day. A hands-on, half-day naming sprint for founders who process by talking and decide by doing. Your instincts, my strategies, one very productive day. If I had a dollar for every time I saw a Thread or an IG poll outsourcing naming, I would be retired and SPOILING MYSELF at an estate sale somewhere. I know this part is hard. Naming is a both-sides-of-your-brain thing. I also know that you'll like the name at least 26x better if it's your idea. Or at least, partly. Which is why despite everything in the following paragraph, you're still at it... You've: Made lists, deleted them, made new lists Asked friends, Thriends, and foes (the bots that shant be named) Said a few prospective names out loud and immediately got the "ick." Considered just launching with a generic name and calling this your beta round... Together, we'll nail it. name WHAT YOU'LL GET: Creative Brief 2-3 Conceptual directions prepared in advance and presented to you on our first call 45-minute morning call to establish your X-factor and naming criteria 2 hour independent namestorming time using your... Handy-dandy Analog Intelligence Namestorming Guide with prompts and ideation exercises so you're not starting from scratch (usually sold separately, but included in your RLD!) 90-minute afternoon call to expand on ideas, make your shortlist, and *fingers crossed* DECIDE on a name! AI-generated summary and call recording of both sessions $1250 Same day turnaround How it works: MORNING SESSION: Phase I: X-Factor On our 60-minute kickoff call, we'll review your creative brief together & lock in the criteria your name needs to hit. From there, I'll show you 2-3 naming directions worth exploring — these are conceptual territories, not finished names. Before we break, I'll hand over my namestorm guide of strategies, exercises, and resources so you're not staring at a blank page or tempted to flirt with crusty ChatGPT when we go our separate ways. BRAINSTORM BREAK: Phase II: X-ploration We'll take 2 hours to namestorm independently (so we're not just listening to each other breathe over Zoom). You've got the namestorm guide. I've got my process. We go. At this point, NOTHING is bad or wrong. We're going for volume! Words, associations, half-baked ideas, random tangents — all of it counts. The more we have to expand on later, the better. HAVE FUN WITH THIS! AFTERNOON SESSION: Phase III: X-pand & X-out. Show and tell time, baby! Over 90 minutes, we'll share ideas, and build on the best of 'em until we have a pretty hefty list of possibilities. Then we ruthlessly eliminate what doesn't fit the criteria. If we have time to spare, we'll riff on additional names, taglines, and copy that seals the deal. My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). I've been obsessed with names and what makes them stick before I knew this was even a job. Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember a name. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. meet your x-pert. You can call me Katie with the good names. I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about feelings rather than just the product itself. Radley B. I wanted to rebrand my company and needed fresh eyes on my offerings, but I hadn't even allowed myself to thikn about new names. I was most excited about getting reinspired by my business. The name we came up with is such a fun take on what I do, and fits my personality SO well! Alix M. I kept coming up with generic, overused stuff on my own. My process obviously sucked. When I checked our your Instagram and website, I knew I wanted your help. My new name is totally unique and being received so well! It's also been really fun to write copy and play with the concept. Marielle T. This is for you if: You're in the early stages and not ready to invest in a full custom package You're beta testing an idea or concept before going all-in You don't plan to trademark (or haven't decided yet) You want to understand the why behind the name You already have name ideas and want a strategic partner to develop them, not start from scratch You're on a timeline and need to move fast You want the methodology and skills so you can keep naming things yourself down the road Red Letter Day projects *show melissa & testimonial Book your Red Letter Day! Fine print: Before booking, please make sure you can block a full 4.5 hours. Looking for something else? X-PLORE SERVICES Done-for-you Capital Letters done-with-you Letter Grades Do-it-yourself Name•O•Matic want to talk options? Let's Play 26 Questions! Of course I named my sales calls. Highly recommend. BOOK A CALL The "Spell it Out" Section Also known as FAQs What can we name in a Red Letter Day? Offers, courses, memberships, frameworks, podcasts, products, services. Basically anything with a launch date and an identity crisis. If you're wanting us to name your brand in a day though... I'd advise against that. Brand names need more due diligence than a single day allows. Do I have to come up with names? What if I'm not creative? Nope, just ideas! But don't worry, you're not going into this blind. Our first call in the morning establishes a concept and your naming criteria so you'll be brainstorming within those boundaries (which is a lot easier than you think!) You'll get a guided namestorm strategies doc too. Think of it as going down rabbit holes I've already starting digging. All that I ask is that you don't show up empty handed to our afternoon session. The more starting points we have to riff with, the better! What's the difference between this and Capital Letters? Capital Letters is a whole production. Rationale, linguistics, trademark prescreening, domain checks, a revision round, a presentation -- the whole nine. Red Letter Day is a done-in-a-day VIP sprint situation. Names and nothing else. HOWEVER - I've NEVER done a session where we didn't have time to ideate "extras" like taglines, messaging, etc. If time allows, we can do a lot of the same prescreening and domain checking stuff in real time too, it's just not baked into the offer. What happens if I love a name but it's already taken? Since we don't do any screening on this call (unless time allows) you won't know until after. So, if you run it and hit a wall, we can book a follow-up sprint at half price. Your X-Factor is already done, so we're just exploring more rabbit holes, which means it's a much shorter dig the second time around. What if we don't land on a name by end of day? If we get to the end of the afternoon and nothing has fully clicked, you're not leaving empty-handed. You'll have your X-Factor, a concept/theme, a namestorming guide, and a pretty lengthy shortlist of names you can run with, sleep on, or spin off of. The name is the goal, not the guarantee. If you need a guarantee, Capital Letters has your name on (and in?) it. What if I can't commit to two calls in one day? Red Letter Day is a co-working, guided half-day naming sprint. Participation is required. It works becuase we're building your name in real time, which means you walk away feeling more connected to because you helped create it. That said, this only works if you protect your time. Before you book, make sure you can block 4.5 hours without interruption. And for what it's worth: an afternoon to do nothing but brainstorm, play with words, and get creatively weird in your business is the BEST?!?!

Ready to hire a naming expert? Let's talk about what you're building and find the name that makes it click. I think the words you’re looking for are: “Okay Katie, let’s talk letters – ASAP” I know my ABCs and exactly how to use ‘em: → To make you the alpha (*giggle*) of your industry → To steer you straight when you think you’re SOL → To turn what you’re called into what you’re known for I’m ready to bring my A-game (& 25 other letters, &thensome…) Fine print: How do you feel about instant gratification? I do asynchronous “sales calls” via Voxer, and they start as soon as you click “SEND*” *Tuesday-Thursday 10am-4pm EST anyway. P.S. For podcast interview requests (when & where--I’m in), guest education, or affiliate opportunities, skip the form-alities & just shoot me an email: katie@26andthensome.com Now booking May +June! I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about feelings rather than just the product itself. Radley B. I wanted to rebrand my company and needed fresh eyes on my offerings, but I hadn't even allowed myself to thikn about new names. I was most excited about getting reinspired by my business. The name we came up with is such a fun take on what I do, and fits my personality SO well! Alix M. I kept coming up with generic, overused stuff on my own. My process obviously sucked. When I checked our your Instagram and website, I knew I wanted your help. My new name is totally unique and being received so well! It's also been really fun to write copy and play with the concept. Marielle T. The "Spell it Out" Section Also known as FAQs How far in advance should I reach out? As soon as you know you need a name! I typically book 1-2 months in advance for full service naming projects. If you are working on a tight timeline, we can do it together in a "Red Letter Day!" though. Those I can typically accommodate within a couple weeks. Same with the Letter Grades name analysis. Much quicker turnaround time for those services. Or, if you don't want to wait on me at all - check out the Name•O•Matic! Do you offer payment plans? I do for either Capital Letters tier, and they’re very flexible! I don't offer payment plans for the VIP day service or name analysis. Do you also design brands once you name them? Does this question mean you think I should? If so, color me FLATTERED. I don't offer branding, but I do know a lot of very talented brand designers that always do my names justice. Always happy to make an introduction! Can I hire you to write the copy for my brand/product after we’ve named it? You sure can! Copy projects are quoted separately, or you can keep me on a "First Name Basis" retainer for $2500/month. Can you guarantee the names you suggest are trademarkable? Nope. I cannot. I always, always, always recommend working with a trademark attorney to be sure you have FULL clearance. But what about the “Asterisk” add-on?! Knew that was coming – I use a 3rd party service to run clearance on names I suggest, but that’s still not a substitute for an actual attorney.

Already have a name? Get a brand name analysis that tells you exactly what's working, what isn't, and what to do about it. Got the "ick" from your name? Should you or should you not [change your brand name]? That's the question... I'll be the judge of that. TURN IN YOUR WORK Letter Grades An in-depth name analysis that gives you an objective verdict on whether your name is working, whether it fits where your brand is going, and whether the "ick" you're feeling is a sign worth listening to — or if you're probably just luteal and you'll love your name again next week. Your Report Card WHAT YOU'LL GET: A Letter grade + verdict Naming Style framing to establish what kind of name you're working with before anything gets "graded." Analysis across 6 criteria: Linguistics, Memorability, Meaning & Associations, Messaging Alignment, Market Positioning, and Strategic Fit. Competitive Matrix plotting your name against 3-4 competitors so you can see exactly where you sit in your market. Self-assessment questions so you can confidently make the right call. The Grading breakdown: Passing grades, A & B, will get messaging recommendations that support the name, tagline directions that make it land harder, or if it's a new name, a rollout checklist so you can stop second-guessing and start building. Class dismissed. C students -- well, the jury's still out. You'll get three alternative name concepts to hold yours up against. Concepts are directions, not actual names. If your name still wins after seeing alternate realities, you'll finally know why. If it doesn't, you'll know exactly where to go instead. Failing grades, D & F, can apply this investment toward any naming service. Because the only thing worse than a bad name is building an entire brand around one. $500 7-10 day turnaround TURN YOUR WORK IN you can call me katie with the good names No one is thinking about your name as hard as I am. I've spent six years studying the psychology of naming, linguistics, and literary devices. I know exactly what I'm looking for. In 80+ name analyses, the same issues keep showing up: names that blend into the competition, names that box you in before you've had a chance to grow... and a secret third thing I'll keep to myself until I'm in your report. What I'm Evaluating The 6 most important criteria 01 Memorability Is it sticky? Will people remember it after one exposure? Because if they have to think twice about what you're called, they're already thinking about someone else. 02 Linguistics Pronunciation, spelling, sound. Is it easy to say and spell? A name that people mispronounce out loud and misspell in the search bar is a name that's working against you. 03 Meaning & Associations What does it evoke? What does it remind people of? The best names carry intentional weight. The worst ones accidentally remind people of something you'd rather they forget. 04 Messaging Alignment Does it match your voice and how you talk about your work? Your name and your brand should sound like they came from the same brain. 05 Market Positioning Does it sound right for your industry, audience, and price point? A name that works for a $50 product does not automatically work for a $5,000 service. 06 Strategic Fit Does this name align with where you're going? Will it grow with you, or box you in? Usually, the name that made sense for your beta offer doesn't survive your pivot... This Is For You If: You’ve tried to come up with a name but you just hate all your options You’d rather invest in getting it right now, than pay for it later You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles Your group chat (love them buuut…) hasn’t been super helpful You want to come up with an overarching brand theme that makes naming everything underneath it WAY EASIER Want to see what an A+ looks like? Read this Name Drop feature: Paper Napkin COLOR ME CURIOUS Disclaimer: Name Drop is a retired free feedback service so this is not a complete example. But you get the gist... I've done this a few* times... *80 times, actually. All those "name drops" count. The "Spell it Out" Section Also known as FAQs Wait... what happened to "Name Drop"? Is this that, but not free anymore? Name Drop was a freebie where you submitted your name and I gave you a gut reaction. It was supposed to be quick. It was never quick. Turns out I am physically incapable of giving a surface-level opinion on a name, so what started as a few-lines response kept becoming full consulting sessions. For free. Letter Grades is the official, paid, properly structured version of what I was doing anyway. What if I get a "bad" grade? Good news! You can apply your Letter Grades investment to any of my service offerings. That includes: a done-with-you Red Letter Day, or the DFY Capital Letters tier of your choice. What if I get a "passing" grade, and still don't like my name? GOLD STAR for being honest with yourself! If you just know your name isn't right for you, EVEN IF it objectively works -- you can still apply your investment to any naming service. How long does it take to get my "report card"? About 7-10 days from the date I receive your completed onboarding form. I'll confirm your specific turnaround in the email I send when your form comes through.

Brand naming expert Katie Pannell is a seasoned pro at naming everything from businesses to products to brands to babies - and that's not even the half of it. Your new name is somewhere in here. Trojan Cards Against Humanity Crayola Taylor Swift “Omg you should see your faces!” LESSON 1: Names make us feel things. Let’s get yours right. NAMING SERVICES My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). I've been obsessed with names and what makes them stick before I knew this was even a job. Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember the name. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. SKIP TO THE TACO BELLE PART Hi! I'm Katie Pannell & I'm really good with letters. Analog Intelligence Exercises for Naming by hand, not by machine. A revolutionary brand new antidote (AKA an A-Z Namestorming Guide) to Atrophied Intelligence™ defined as chronically crippled creative thinking due to an over-reliance on AI tools, effectively stunting your namestorming potential. No prescription required! Only $97! BUY NOW! Sooo... what should I call it!? Arguably, the most exciting and daunting question an entrepreneur can ask themselves. The question that turns an idea from a “someday” into a something. From a " what if? " to a " what's next? " Whether you’re naming a company, course, or recurring hormonal zit, the right name makes all the difference. The competition can't touch you (trademarks are intimidating & very effective!) Different becomes your new default (which is better than "better" according to Sally Hogshead & everyone else.) Your brand design & copy choices practically make themselves (as shown here...) Your story has one helluvan' opening (curiosity converted the cat, ya know?) & everything just *clicks* No pressure, though. It’s just the entire future of your brand resting on a handful of letters... 26 to be exact. Lucky for you, I know my ABCs and exactly how to use ‘em to make names that sound good and sell well so you can become the alpha (*giggle* ) of your industry. SPELL IT OUT FOR ME, KT OMG SOS Being on afirst-name basis with your customers starts with being on a FIRST: NAME basis with me. WORK WITH ME Done-for-you Capital Letters Mark the start of something significant with a Capital Letter. done-with-you Red Letter Day Need a name ASAP? Book a hands-on, half-day naming sprint. decided for you Letter Grades Get my opinion on whether or not your brand name works. Not every name needs a professional. Some just need a really good GPT. The Name•O•Matic is a custom GPT trained on 26+ proprietary naming strategies, 130+ buzzwords to avoid, and enough of my opinions that it thinks just like me! BUY NOW I come highly recommended Katie is a friggin’ creative mastermind! I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us… - Radley Buxton, Stupid Happy Do you believe in magic? You will once you work with Katie. Katie’s naming services feel more like going to a psychic than anything else. She gets to the soul of what you’re naming and delivers something you’d never expect—but somehow, it’s more perfect than anything you could’ve come up with. You don’t just walk away with a sparkly new name—you walk away with clarity, momentum, and a weirdly magical sense that your next chapter has already begun. I’m convinced she’s hiding some kind of witchcraft. - Sophie, WorkShy Studio She came up with a concept that perfectly represents me and exactly what my business is all about. Working with Katie was an absolute GAME changer...She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.” - Kelly Potts As heard on other people's podcasts! Please enjoy this collection of me yapping about all things naming — why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome. (P.S. I have plenty more topic ideas if you happen to have a podcast.)

Brand name consulting that goes all the way — research, strategy, and a name your business was meant to have. Full Service Brand Naming Go big or go nameless. ...Okay, you can't actually go nameless, unless you're just planning to just use your personal name, which I actually don't recommend. What I'm saying is: don't you want to be proud of the name on your tax-deductible custom crewneck? APPLY NOW Here's a harrowing fact: A thing without a name is nothing. It’s human nature to name things. Cars. Stars. Sourdough starters. (Mine’s Fernandough - big ABBA fan.) But naming a business is different. The stakes change. A brand name has to have meaning, earn buy-in, and hold up under scrutiny. It’s not just a word or two or three — it’s an asset. And getting it right isn’t optional. Which is probably why you’re here: because every potential name carries the weight of first impressions, snap judgments, and that tiiiiny voice in your head whispering: “It has to be cool.” “People have to get it.” “Why can’t I just use my actual name?” Have you tried one of these "old faithful" naming strategies? (She asks with sarcasm...) Watch that one tiny lesson on naming in that one GIANT course you bought by someone who likely never studied naming… Crowdsource it. Naming by committee always helps. [if you’re open to 148 more options you hadn’t considered…and hate…] Ask AI for more suggestions… “Are you there Claude? it’s me, Desperate." Of course you have, which means... You're the proud owner of a spreadsheet full of non-consensual opinions. Your mom’s (because she's suddenly a brand strategist). Your team’s (who're more divided than Congress). And that one friend’s (whose peak creative achievement was naming their childhood cat "Cat"). & to think, all that could have been avoided if you'd just started with: Capital Letters IDK TL;DR: Just the name Deliverables: Minimum 10 primary name contenders Strategic rationale for each Top 3 presented as the most dependable choice, the most distinctive, and the most disruptive choice - each with a tagline, word bank and visual mockup USPTO trademark prescreening Domain + social handle check Name change checklist Process: Creative brief Naming strategy & criteria call Live naming presentation One round of revisions (Live call - if needed) Morning after email check-in $2000 3-4 week turnaround TBD TL;DR: The name and the narrative around it Deliverables: Everything in the "IDK" tier, plus: Up to 3 secondary names (podcast, newsletter, etc.) Competitor namescape & industry trend analysis Basic market feedback Custom "Name Drop" doc -- brand voice, messaging & naming conventions guide, and templates for announcing your new name Process: Creative brief Research report, strategy & criteria call Live naming presentation One round of revisions (Live call - if needed) Morning after email check-in Name Drop doc delivered post-presentation $4500 5-6 week turnaround APPLY NOW Special Characters add a little somethin' somethin' * Asterisk Another layer of legal clearance Want to be super sure the name you love isn't already taken? Well, bad news -- I'm not a trademark attorney so I can't give you FULL legal clearance. But, I do use a third-party tool for extra piece of mind. Your attorney will have heard of it. Don't have one? I can recommend a few! This package also includes expanded domain & social media search/suggestions. + $500 ? Question Mark For those who need a little external validation Can't commit until you know how your name will land? I'll assemble a focus group of your target audience and ask 'em! You'll learn how each name ranks in distinctiveness, phonetic appeal, emotional appeal, memorability, and what their gut reactions are. This package adds about 2 weeks and $750 so participants can be fairly compensated for their time and opinions. *Basic feedback isn't near as involved... $ Dollar Sign I was a copywriter first Obsessed with anything you've read here or elsewhere? I do have almost a decade of experience as a copywriter. Add a messaging strategy or a copywriting deposit to your naming package. Copywriting projects will be quoted separately, but the $1000 deposit will save your spot in my schedule. APPLY NOW How it works Criteria & Strategy This is how we keep the process strategic—not subjective. Before I start naming, we’ll decide together what makes a name “right” for your brand. I’ll walk you through the pros and cons of different criteria (like length, tone, SEO, emotional punch), and you’ll get a chance to review, tweak, or approve the list. That way, when we evaluate name ideas later, we’re not going off gut feelings—we’re going off goals. The criteria document becomes the standard every name gets held to during review, which means feedback stays strategic and decisions stop feeling personal. TBD clients also get a full competitive landscape review. That means researching what naming conventions dominate your industry, what trends are oversaturated, and what your direct competitors are already owning so your name doesn't accidentally blend in with the crowd it's supposed to stand out from. Testing & Validation Every name gets checked before you see it. USPTO trademark prescreening, domain availability, and social handle checks across platforms. TBD clients also get basic market feedback. This means I'm asking people in and around your target audience for random associations before the presentation. They never hear the actual names. I ask things like "what does _______ make you think of?" I'm testing for tone and assumptive meaning. Need something more in depth? Focus groups are available as a separate add-on for either tier. Participants are meticulously selected, compensated, and given context about your brand. They work from a grading rubric and their exact feedback is presented to you on presentation day. Verbal Identity *TBD tier exclusive* Once you have the name, someone's going to ask you about it, and as we all know -- everyone's a critic. The Name Drop document makes sure you're ready. It's basically an operating manual for your new name: the brand voice parameters that keep your language consistent, words that belong in your world and words that don't, and ready-to-use templates for announcing your new name publicly. So the first time you say it out loud, it feels natural and you can own it with total conviction. Presentation The presentation is designed to get you to a decision, not a maybe. Before I show you a single name, we revisit your criteria together, then I monologue! I'll pitch every name and rationale to you before the piece de resistance: the top three ranked as most dependable, distinctive, and disruptive. Each of those will be paired with a tagline, a concept word bank, and a visual mockup to help you "see it." Then, I stop sharing my screen and ask you to recall as many names as you can in 2 minutes to test for stickiness and memorability. After that, there are a couple more little tests to see which names are standing out to you. Every presentation ends with next steps so you leave the call knowing exactly what to do, not just how you feel. And if you need it, both tiers include one live revision call. Launch Support & Resources Both tiers include a morning after email and a name change checklist so you know exactly what to update, where, and in what order when you make the switch. The ABC to OMG Method Identity Clarity & Concepting SURPRISE - Naming is identity work disguised as branding work. So first we have to be certain about your brand's direction. Then, I find a through line in your messaging to develop a core concept. I call this conceptual positioning and it drives the rest of the process. Buh-bye brand ambiguity. Naming Criteria & Preferences This is the part where I analyze the patterns in your naming preferences, figure out what you're drawn to and why you have SUCH a visceral reaction to certain names. (Everyone does.) This is THE most important part because it keeps us OBJECTIVE when evaluating the shortlist. The Volume Game Now that we know what's on and off the table, it's name generation time. There will be dozens you won't see... I aim for volume knowing most won't make it through trademark prescreening and/or your criteria. The deep cut is the hardest, saddest part of the process. Decision Confidence After pitching hundreds of names, I know that how you make decisions matters as much as what you're deciding. Some people need space to sit with it, sleep on it. Others need someone to just tell them which one. I'll figure out which one you are and show up accordingly. Newsletters Content Series Workshops Brands Rebrands Services Products Podcasts The clients who get the most out of this process... Are rebranding or scaling -- going from solopreneur to agency, or dropping the founder's name Are 100% secure in the direction of their brand Have outgrown a name that fit once upon a time (or worse - never did) Are running from bad PR (no judgment, but I will want the TEA!) Have run into legal red tape or trademark issues Simply don't wanna name themselves -- valid, this sh*t is hard (for every name I show you, there are 10+ I can't.) APPLY NOW Special Characters AKA - Add-Ons to really *sell* your new name "Quotation Marks" Because how you say things is just as important as what you're saying. Messaging Strategy & Copy Edits: LIVE Copy Edit for up to 3 current “face first” assets (landing or opt-in page, home page, & welcome sequence), suggestions for improvement, and a 90-minute collaborative LIVE copy editing session via Zoom. Brand Voice Guidelines  (Delivered post-copy edits) Brand personality & tone Cadence & rhythm Word bank (themed to your concept) Humor specifications Style guide (punctuation, emojis, formatting) AI prompts for voice consistency Investment: $2000 Exclamation Point! Because your launch should make some noise. Media Kit & Press Materials: Founder 1st & 3rd person bios Product/Service overview Expert topics (what you will/won't speak on) Controversy angles (what you're for/against) Custom podcast pitch template Investment: $1000 Asterisk* Because the fine print shouldn't be an afterthought. Launch & Content Planning: Basic internet/Google search Domain ideas + availability check Social handle ideas + search Third-party trademark screening Comprehensive search report Trademark attorney recommendations *See disclaimer below. Investment: $500 *Very Important Disclaimer* This is the fine print -- or "legal chic" as I call it. I cannot guarantee results or trademark availability. Any names provided through my services are the result of sheer creative brainpower and a catalog of proven naming strategies -- but they have not undergone a full trademark evaluation -- only a third party tool to provide a deeper-than-the-USTPO preliminary search. I highly recommend having a trademark attorney conduct a full evaluation of the name (domestic and international). I need a name &thensome AW, SHUCKS. Big names talk: "Katie named some of the highest revenue yielding offers I've ever had, including the one that made my brand what it is. She's fantastic." Tatiana F. "I LOVE THE NAME! It's VERY on brand for us. I can see why you get paid for this." Jen h. "Simply having a creative name for my business and products increases my customer experience. They immediately smile and "get it." They're basically sold before I even sell, and NOBODY in the market has a similar creative direction as I do." Emelie s. Who I've named for: Spray Tanning Education & Products Videography & Content Production Agency Mom & Baby Luxury Skincare Clean Beauty Brands Brand & Web Designers Wedding Band Podcasters Cookbook Authors Accountants Mindset/Life Coaches Hairstylists & Salon Owners A hospital Ad Agencies Professional Home Organizers Health/Wellness Coaches I've named brands, bands, beauty & baby products... & that's just my B-list! Featured Case Study: Flying Colours Creative THE CONCEPT: BIG TOP BRAND ENERGY The name didn’t come first. The strategy did. And then, it was solidified with this one quote from Eva. That’s when I knew I could run away with the circus… “You’re not a copy. You’re a true original.” From there, I pulled the thread: True original → Novelty → Rarity → Wonder → Marvel → Sensation → Spectacle → Big Top → “Over the top” → Confidence. APPLY NOW I come highly recommended The "Spell it Out" Section Also known as FAQs Which tier of Capital Letters should I do? Well, that depends on a lot of things! Go ahead and book a 26 Questions Discovery Call and I can help you decide! How long is this going to take?! Unhelpful answer -- it depends. Different tiers have different timelines. If you decide to add any "special characters," that changes things too. What I can tell you is, the clock starts as soon as you've approved your criteria. What if I don’t like any of the names? Tell me! I won’t be offended – I’m not emotionally attached to any of the names I present to you. But plot twist – you shouldn’t be either. Our goal is to land on a name that meets your objectives, fits your brand personality and criteria. That’s why I have you approve it before I even start ideating – to keep us objective! However, in the rare case that none of the names feel right (even though they meet the agreed criteria), I’ll have you revise your criteria, then we’ll try again. Both the IDK and TBD tier include one round of revisions. Beyond that, my hourly rate will apply. Do you guarantee that the names can be trademarked? I offer an “Asterisk” add-on that includes a more comprehensive search by a third-party to minimize risks, but full legal clearance should always be done by a trademark attorney before you use your new name. Do I own all the names on the list? Your investment covers the naming process and exclusive rights to one final pick. Creatively and strategically developed, vetted & 100% yours. The rest are just part of the process—not the product—and they remain my intellectual property. It’s kind of like house hunting. I show you the best options that match your criteria, but you only close on one. The rest stay on the market. I hold onto unused names for at least 30 days before I even think about recycling, reimagining, or repurposing them for another project. This grace period gives you time to sleep on it—and if another name keeps calling your name, we can talk about what it looks like to license an additional one. This isn’t just my policy—it’s standard across the naming industry. The “rejects” remain the IP of the naming consultant or agency unless otherwise agreed upon. It protects your brand, and the integrity of the work. Why should I hire someone to name for me?! Wellllllll, I'll let some numbers do the talking for this one. 77% of consumers say a brand’s name influences their purchase decisions. (Source: Journal of Consumer Research, 2023) 64% are more likely to notice a business with a witty name (Source: Simply Business, 2022) A strong, well-chosen name can increase brand recall by 33% compared to a generic or unmemorable name. (Source: Nielsen, 2021) Rebranding due to a weak or problematic name can cost companies upwards of $1M, including lost equity, new branding materials, and marketing costs. (Source: Business Insider, 2024) What's the difference between basic market feedback and the Question Mark add-on? Basic feedback means I'm asking people in/around your target audience for random associations. They're never hearing the actual names I'll present to you. I'll say, "what does _______ make you think of?" Basically, I'm testing for tone and assumptive meaning. Focus groups are much more in depth. Participants are meticulously selected, compensated and given more context about you/the brand and the names. They have a grading rubric and their exact feedback is presented to you on presentation day.

From the “Hello, my name is…” to the “You’ve probably heard of me,” I help brands build a presence they’re proud of in as few letters as possible. S'okay, I get it! You've temporarily opted out. I'll still be emailing you on Thursday -- dot.dot.dot. day. You won't be getting emails about this launch though. I have to ask: are you always this good with boundary setting?