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My friends call my "KTP."
The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT."
I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s.
Thus, requiring a 3rd letter...
It stuck because "KTP" rhymes (sticky naming 101).
I've been obsessed with names and what makes them stick before I knew this was even a job.
Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember a name.
Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room.
I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'.
And that's just my B list!
have we met? hey, I'm
Katie with the good names
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Done-for-you
Capital Letters
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Mark the start of something significant with a Capital Letter.
done-with-you
Red Letter Day
Need a name ASAP? Book a hands-on, half-day naming sprint.
decided for you
Letter Grades
Get my opinion on whether or not your brand name works.
As heard on other people's podcasts!
Please enjoy this collection of me yapping about all things naming —
why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome.
(P.S. I have plenty more topic ideas if you happen to have a podcast.)
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