Brand naming expert Katie Pannell is a seasoned pro at naming everything from businesses to products to brands to babies - and that's not even the half of it. The most powerful marketing tool you have is what people call you. Trojan Cards Against Humanity Crayola Taylor Swift “Omg you should see your faces!” LESSON 1: Names make us feel things. Let’s get yours right. NAMING SERVICES My friends call my "KTP." The "t" has nothing to do with my middle name, and everything to do with how "Katie" shortens to "KT." I've been answering to my initials since middle school when I became painfully aware of how popular my name was in the 90s. Thus, requiring a 3rd letter... It stuck because "KTP" rhymes (sticky naming 101). I've been obsessed with names and what makes them stick before I knew this was even a job. Almost a decade of copywriting taught me that nobody remembers the paragraph. They remember the name. Since founding 26&thensome, I've pitched hundreds of names to 60+ clients and not one of them has sounded like everyone else in the room. I've named brands, bands, babies, and beauty products, including a blow dryer for a stylist who did both Princess Di's hair and the Beatles'. And that's just my B-list. SKIP TO THE TACO BELLE PART Hi! I'm Katie Pannell & I'm really good with letters. Analog Intelligence Exercises for Naming by hand, not by machine. A revolutionary brand new antidote (AKA an A-Z Namestorming Guide) to Atrophied Intelligence™ defined as chronically crippled creative thinking due to an over-reliance on AI tools, effectively stunting your namestorming potential. No prescription required! Only $97! BUY NOW! Sooo... what should I call it!? Arguably, the most exciting and daunting question an entrepreneur can ask themselves. The question that turns an idea from a “someday” into a something. From a " what if? " to a " what's next? " Whether you’re naming a company, course, or recurring hormonal zit, the right name makes all the difference. The competition can't touch you (trademarks are intimidating & very effective!) Different becomes your new default (which is better than "better" according to Sally Hogshead & everyone else.) Your brand design & copy choices practically make themselves (as shown here...) Your story has one helluvan' opening (curiosity converted the cat, ya know?) & everything just *clicks* No pressure, though. It’s just the entire future of your brand resting on a handful of letters... 26 to be exact. Lucky for you, I know my ABCs and exactly how to use ‘em to make names that sound good and sell well so you can become the alpha (*giggle* ) of your industry. SPELL IT OUT FOR ME, KT OMG SOS Being on afirst-name basis with your customers starts with being on a FIRST: NAME basis with me. WORK WITH ME Done-for-you Capital Letters Mark the start of something significant with a Capital Letter. done-with-you Red Letter Day Need a name ASAP? Book a hands-on, half-day naming sprint. decided for you Letter Grades Get my opinion on whether or not your brand name works. Not every name needs a professional. Some just need a really good GPT. The Name•O•Matic is a custom GPT trained on 26+ proprietary naming strategies, 130+ buzzwords to avoid, and enough of my opinions that it thinks just like me! BUY NOW I come highly recommended Katie is a friggin’ creative mastermind! I loved our original name, but we couldn’t get trademarks, so I knew I needed help. The name we landed on speaks to the emotional side of why we sunless tan—how it gives us more confidence. It makes it about the inside feelings rather than just the product itself. Katie is a friggin’ creative mastermind and I’d tell my nemesis not to hire her or they might end up with a cooler name than us… - Radley Buxton, Stupid Happy Do you believe in magic? You will once you work with Katie. Katie’s naming services feel more like going to a psychic than anything else. She gets to the soul of what you’re naming and delivers something you’d never expect—but somehow, it’s more perfect than anything you could’ve come up with. You don’t just walk away with a sparkly new name—you walk away with clarity, momentum, and a weirdly magical sense that your next chapter has already begun. I’m convinced she’s hiding some kind of witchcraft. - Sophie, WorkShy Studio She came up with a concept that perfectly represents me and exactly what my business is all about. Working with Katie was an absolute GAME changer...She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.” - Kelly Potts As heard on other people's podcasts! Please enjoy this collection of me yapping about all things naming — why personal brand names are dead, why clever names are always better, how I got here, the usual...&thensome. (P.S. I have plenty more topic ideas if you happen to have a podcast.)

404 error The page with no name. I was hoping you’d find it. *cracks knuckles* Step 1: Namestorm At this phase, NO idea is a bad idea. This is about getting out of your head and just starting. Here’s my list of names for a 404 page: Whoops! I Did It Again 404get About It The Naming Hall of Shame Untitled [Insert Something Good Here] The One That Got Away The Bermuda URL How to Lose a Page in 10 Clicks A Series of Unfortunate Clicks Error: On the Side of Caution Nameless & Afraid Nothing to See Here The Nameless Wonder The Page with No Name Step 2: Kill your Darlings I know some of these just don’t land. Whoops! I Did It Again Sounds like an email subject line 404get About It: Dad humor. Too punny. The Naming Hall of Shame Reminiscent of sports ball. Untitled Unoriginal. Doesn’t sound like a name, more like the “stock” placeholder name for when you create a new web page anyway. Genuinely looks like I forgot to name it. [Insert Something Good Here] See above. The One That Got Away The Bermuda URL Only makes sense if you’re familiar with the Bermuda Triangle. Who isn’t? But still… not gonna take the risk. How to Lose a Page in 10 Clicks A Series of Unfortunate Clicks Error: On the Side of Caution To “err” on the side of anything sounds Shakespearean. Nameless & Afraid Nothing to See Here The Nameless Wonder The Page with No Name Step 3: Snatch up the domain for Nameless & Afraid because it’s hilarious. Think you can do better? Drop your best name idea. If it’s good, I’ll pretend I thought of it first. (Kidding. Maybe.) Actually, why don’t you go ahead and submit *ANY* name you’re thinking of, and I’ll give you feedback. Drop Your Name

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