Best Seller.
Most Popular.
Amazon’s Choice.


All words that usually help people make a buying decision. There’s implied credibility. A vote of confidence – of validation.
“I’m making a good choice because other people said so.”
Well, two out of three of these badges apply to X-Factor, and I’m fairly certain that one of the publicist bots in my Instagram DMs said they can get me the “Amazon’s Choice” one for like… $200…sooo…
What’s X-Factor?
Besides an extremely good show of my naming prowess, it’s 60 minutes of riffing on whatever you need.
Together we *could*:
→ Figure out your X factor so you can show up more confidently
→ Strategize how to get from Point A to Point B
→ Cross all your copy T’s & dot all your I’s, metaphorically and literally
…in an hour.

Improv Hour
$300
You’ll get an AI summary with key takeaways & my notes.

Improv Hour with Benefits :)
$500
You’ll get an AI summary with key takeaways & next steps + 1 week Voxer access while you implement some of the things we discussed.

Here are just some of the things we’ve accomplished in a singular Improv Hour:
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Punched up a homepage to make it more fun to read
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Developed a newsletter content strategy in real-time
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Repositioned a high-ticket offer to improve conversion rates
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Brainstormed outside-the-bots content & marketing ideas
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NAILED one-liners and positioning statements that weren’t quite landing
Improv Hour is a HUGE hit, tbh.
She's no joke! I'm f***ing OBSESSED!
This convo was exactly what I needed! I’m walking away with what feels like a million different phrases and statements that I can use on my website and in my marketing—not to mention the kick-ass new introduction that I can’t wait to use. All the little phrases and ideas, even the ones that aren’t part of the bio, are still concepts I can use elsewhere to help paint the picture of what I offer. The call was open and less structured which really helped the creative flow—I loved it! The way that Katie just came in and crafted a concept and copy that’s so fun and is actually in tune with my vibe as a person... in less than an hour... she’s no joke! I’m f***ing OBSESSED!
Riz, Dirty Little Systems
Huge for my confidence and personal clarity!
Improv Hour was mind-blowing. I went in knowing I needed positioning help but I didn’t know what that should *look* like. By the end, I was so excited! The three elevator pitches you wrote were so clear, easy, and put everything in alignment. The next day, I went to a networking meeting and confidently said, “This is what I do, and this is how.” It was huge for my confidence and personal clarity.
- Nikki Vance, The After Co.
Katie got me together.
Just as I suspected, Katie got me together. She listened to all the jumbled ideas in my head and made them make sense. We not only explored a few tagline ideas and positioning, but ended up with a whole concept for the app! Already planning to book her for another session. I cannot wait to bring these to the team!”
- Emmelie De La Cruz

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How far in advance should I reach out?For “IDK” Namestorming Sessions and “SOS” Improv Hours - anytime. I typically can accommodate those same week. For "TBD" full-service naming + brand strategy, I book about 1-2 months out. For "CYA" (surprise! there's been a secret menu option this whole time!) it depends. Just fill out the form & we can chit-chat.
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Do you offer payment plans?Yes and no. Yes, for both naming packages, and they’re very flexible! No, for Improv Hour.
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Do you also design brands once you name them?Does this question mean you think I should? If so, color me FLATTERED. I do make a mean mood board and suggest fonts, colors, and an overall “vibe” in the “TBD: Full Service Naming” package, but I don’t offer brand design. I can however make recommendations for brand designers that always do my names justice. ;)
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Can I hire you to write the copy for my brand/product after we’ve named it?Short answer: No, I don't offer DFY from-scratch copywriting anymore. Longer answer you’ll probably like better: Ish? You can add “special character” add-ons to any naming package immediately or post-project. The “Quotation Marks” and “Exclamation Mark!” add-ons do include *some* copy elements. You can compare the two here. Or there's this option.
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Can you guarantee the names you suggest are trademarkable?Nope. I cannot. I always, always, always recommend working with a trademark attorney to be sure you have FULL clearance. But what about the “Asterisk” add-on?! Knew that was coming – I use a 3rd party service to run clearance on names I suggest, but that’s still not a substitute for an actual attorney.