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The ABCs of making a name for yourself - literally.

A crash course in the art, science, and strategy of naming your next big thing.

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POP QUIZ:

Have you tried the "clear over clever” advice for naming?

How many hours in the past month have you argued with AI over names?

Are you thisclose to adding "HAUS" to something just to be done with it?

What you’ll learn:

  • 26(&thensome) strategies for coming up with creative, interesting, trademarkable names for just about anything ever

  • Why your business coach is wrong about naming (and what to do instead)

  • The #1 benefit to being the black sheep of your industry

  • The only way you should be using AI for naming (hint: not how you think)

  • How to know if your name is “good”

  • The psychology behind names that sound good and sell well

  • Trends that are already tired and should stop immediately

  • The secret to names that attract high-ticket clients

  • &thensome!

I brought receipts

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What Nameless Thing[s] Can I Bring?

  • That group program you've been sitting on

  • That next offer that needs to sound as good as it is

  • Your newsletter that's still called "Weekly Updates"

  • An upcoming podcast or YouTube series

  • The signature framework you're known for

  • Your next course or workshop

  • A lead magnet collecting dust in Canva

  • Your high-ticket offer that needs to sound expensive

  • The low-ticket offer that needs to sound exclusive

  • The challenge that's still untitled

  • Your new service package

​Basically, anything but I draw the line at naming children. Mostly because I’m very territorial about the names of my own unborn children and I will not suggest them to you under any circumstances because I can’t separate my personal emotional attachments and that’s not good business.

Meet Your Naming Expert:

Hi, I’m Katie [with the good names] Pannell

Yeah, AI can give you 100 name ideas in .3 seconds, but it can also suggest sh*t like 'Innovatrix Solutions' with a straight face…

So that’s why you need to get schooled on how to make a name for yourself – literally and figuratively. Over the past 2 years, I’ve named brands, brands, beauty and baby products – and that’s just my B-list!

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I’ve also taught an abbreviated version of this challenge at least 5x and every time I get feedback like this:

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A great name isn't just about what you “like”-- it's about strategy, staying power, and giving your brand room to grow. And that's exactly what you'll learn to create in this challenge.

This Is For You If:

  • You’ve tried to come up with a name but you just hate all your options

  • You’d rather invest in getting it right now, than pay for it later

  • You see soooo many eerily similar names in your industry and you want to distance yourself from anything at all in the same circles

  • Your group chat (love them buuut…) hasn’t been super helpful 

  • You want to come up with an overarching brand theme that makes naming everything underneath it WAY OF EASIER

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